Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. Also see: The Shocking Beef about Feeding the Content Monster . 3) Why I’m Killing the Marketing Qualified Lead. More, More and Still More.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. It raised a Series A round of funding for $1.1

Software 88

Software Pitching Measurement Enterprise 88

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Community 40

Community Measurement Reddit Google 40

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 180

Content Marketing B2B Marketing How To 180

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

APRIL 18, 2017

This is evident in that core PR tenants have been prominently at work in marketing trends over the last decade. See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. Why We Can’t Just be PR Pros Anymore.

Publicity 118

Publicity Marketing Content Marketing Software 118

Sword and the Script

OCTOBER 29, 2020

Following the announcement, I had a chance to connect with SEMrush Chief Strategy Officer Eugene Levin and ask him a few questions about the transaction and what it means for the community. Did SEMrush look at other PR software tools as potential acquisition targets? EL: We talked to many companies in this space. ” How so?

SEO 66

SEO Strategy Software Digital PR 66

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Prioritize the enhancement of written communications and virtual events.

Internal 95

Internal International Communications Employee 95

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. AI Academy for Marketers.

Marketing 54

Marketing Resources Data Software 54

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 94

B2B Company Survey Enterprise 94

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. They posted this cute animal vid yesterday (in line with their brand on Insta), and asked people to comment with the content they want to see.

Crisis 92

Crisis Marketing Healthcare Resources 92

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. You could group and cluster topics together that beget larger, long-form content as well. Questions and Answers. Organizing Topics.

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. You could group and cluster topics together that beget larger, long-form content as well. Questions and Answers. Organizing Topics.

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

MARCH 1, 2022

It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. The Future of Marketing Looks More like Public Relations. Why Content Marketing and Public Relations Need Each Other.

Journalism 64

Journalism Branding Brand Advertising 64

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. You could group and cluster topics together that beget larger, long-form content as well. Questions and Answers. Organizing Topics.

Blogging 60

Blogging Conference Content Marketing Writing 60

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Depending on your resources and experience, Adobe Lightroom is one of the strongest image processing software tools on the market. An example of this might be #cision.

Instagram 109

Instagram How To Mobile Community 109

PR 20/20

SEPTEMBER 29, 2020

PR 20/20 ultimately built the Institute’s readership by applying a proprietary content approach to the HubSpot platform—what we call the Cognitive Content Hub. The Cognitive Content Hub is an in-depth, strategic framework that marries human and artificial intelligence to grow businesses through content marketing.

Case Study 92

Case Study Study Branding Brand 92

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing.

Training 72

Training How To Course Software 72

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Cision

MARCH 30, 2015

What topics and content formats that relate to your business will they find meaningful? You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Best Practices Featured Content Marketing'

Google 120

Google Measurement Content Marketing Engineering 120

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Depending on your resources and experience, Adobe Lightroom is one of the strongest image processing software tools on the market. An example of this might be #cision.

Instagram 69

Instagram How To Mobile Community 69

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. Ask any product manager at a software company for a new feature and these choices are liable to come up: Speed, quality but not cost. The same dynamic applies to content marketing too. Speed, quality, or cost – pick two. Give our services a try. Give our services a try.

Content Marketing 108

Content Marketing Marketing B2B Advertising 108

Cision

MAY 29, 2015

AirPR Software Engineer and self-proclaimed math enthusiast, Ryan Rapp, astutely pointed out the applications of statistics in PR: “Statistics answers the question of how many of X do we need before results are reliable and perhaps repeatable.”. Soza holds BA in Marketing and a BS in Psychology from Loyola University of Chicago.

Engineering 120

Engineering Measurement Analytics Sports 120

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. 3) Big Business is Where Good Software Goes to Die.

Tools 60

Tools Pinterest Marketing Media 60

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Believe it or not, sometimes speech-recognition software doesn’t write what you want it to. The caveat to this speed is that it takes much greater concentration to proofread and to edit.

Tools 120

Tools How To SEO Writing 120

PR 20/20

NOVEMBER 30, 2022

Is your organization missing key pieces of the marketing tech stack that could impact performance? For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing?

Marketing 52

Marketing Technology Internal International 52

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? For marketers who don’t have massive budgets or huge website traffic, you may need to think outside the box for leveraging LinkedIn’s network without using their Marketing Solutions software.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. There are few tactics in B2B marketing that lead to such direct effects. We Should Measure Content Marketing by Relationships. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

wiredPRworks

OCTOBER 9, 2015

This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools. 2 Target the specific areas on your profile that spotlight your career marketability.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. PR Measurement: A Pulse Check on How Communicators Show Value.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Strengthening community-building and connections. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Rock the Status Quo

MAY 4, 2015

Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch. If so, it’s one far more focused on content development than media relations.

SEO 100

SEO Pitching Small Business Agency 100