Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. 3) Big Business is Where Good Software Goes to Die.

Tools 60

Tools Pinterest Marketing Media 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. You could group and cluster topics together that beget larger, long-form content as well. Questions and Answers. Organizing Topics.

Blogging 60

Blogging Conference Content Marketing Writing 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. Ideas are organized by marketing category (e.g. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Marketing turns to creative to stand out from the clutter . I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 93

Agency Trends Marketing Survey 93

PR 20/20

JULY 24, 2019

newsletter and website content, email send times and subject lines). reallocate budget to higher-performing paid channels, mix and match an infinite number of ad copy and creative). Complete repetitive marketing tasks (e.g. Analyze content for completeness and effectiveness. Adjust ad spend in real time (e.g.

Marketing 59

Marketing Data Technology Analytics 59

PR 20/20

JULY 3, 2018

The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? What I consider exciting really upset many community members, so I decided to dig into the topic to clarify.”.

Content Marketing 40

Content Marketing Marketing Data Technology 40

Sword and the Script

DECEMBER 28, 2022

Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable. He wrote, “So 9.5

B2B 116

B2B Marketing Survey Software 116

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Sometimes all it takes is a single word or idea to get the creative juices flowing.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

NOVEMBER 10, 2020

“It’s ridiculous, the constraints that most marketers are dealing with,” said Maureen Blandford , vice president of Marketing for Community Brands, in the report. “I I don’t think I can code better than the software developers or do F&I better than the CFO; that’s not a thing.

B2B 142

B2B Marketing Survey Case Study 142

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. This is a startling claim.

Content Marketing 40

Content Marketing Marketing System Technology 40

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. Get specific.

Creativity 132

Creativity Enterprise Tools Training 132

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Leadership 96

Leadership Video B2C Interviews 96

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Endless templates, images, fonts, layouts and ideas, the free version of Canva will make you feel like a visual content pro. Guest Post by Laura Petrolino.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Jennifer Tomlinson | Qorus Software.

Marketing 168

Marketing Employee Content Marketing Training 168

Marketwired

FEBRUARY 23, 2016

Iris PR Software. Iris PR Software presents a solution to this challenge. Their beautifully designed platform tracks all your important PR activities, streamlines communications and helps you intelligently manage your most important asset: your media relationships. Canva does an incredible job empowering everyone to be creative.

Tools 125

Tools Analytics Software B2C 125