Community Consumer Corporate Retail 
MaccaPR
JULY 24, 2019
Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. But don’t commercialize your goodwill.
Shift Communications
FEBRUARY 14, 2022
Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns.
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5W PR
JUNE 15, 2020
The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. The latter includes direct, continual contact with fans and customers. That doesn’t mean pandering.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Nerds, after all, have become cool.
Cision
MAY 26, 2017
Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. TOMS also sets a significant example in the retail and ecommerce space. Build a community. Blog about it.
Solo PR Pro
SEPTEMBER 21, 2021
Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.
Cision
JANUARY 6, 2017
Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. I started my career on the team that brought Smurfs into the American culture.
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