Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? Ann: Oh boy.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. An incredible amount of digital ink has been spilled over the years on what to write about. Conference Agendae.

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. An incredible amount of digital ink has been spilled over the years on what to write about. Conference Agendae.

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. An incredible amount of digital ink has been spilled over the years on what to write about. Conference Agendae.

Blogging 60

Blogging Conference Content Marketing Writing 60

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: 43 Bright Ideas for Promoting Your Lead Gen Content. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Marketwired

FEBRUARY 11, 2016

It’s time to re-frame the relationship #PR has with #Content. And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. And guess what happens when PR owns Content? Take a look at @AirPR CEO… Click To Tweet.

Conference 100

Conference Big Data Pitching Employee 100

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Share and share alike. Invite others onto the stage. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Those companies you’re marketing to are all run by people. Speak to that person, and your marketing will be 10x better, always.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. More Intelligent” Marketing Automation. I love traditional marketing automation. But, the great irony of marketing automation is that it’s largely still manual.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JUNE 18, 2019

The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. They write better content that ranks higher in far less time than others in their market. Learn More Truths About Marketing AI.

Marketing 53

Marketing Conference Technology Interviews 53

Karen Freberg

MAY 17, 2018

I had a chance to meet Isaac last year in Boston when I was in town for another conference, and the rest is history! I had a chance to write the script (which I have done for other projects I have worked on over the years), and then be able to record it via video. I was surprised and truly honored to be the first guest on the podcast!

Social Media 48

Social Media Media Education Energy 48

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Webinar:5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground The communications landscape has changed. Watch the recording now. Don’t miss out download now.

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media Internal 40

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Already sold out, you can follow conference event action on twitter @MDRTTweet with the hashtag #MDRT2016. It's almost here! Here's my press release. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Organising meetings and conference calls. Organising meetings and conference calls. Demonstrate/develop excellent writing skills.

Agency 48

Agency Crisis Management Fashion Social Media 48

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Video 79

Video SEO Skype B2C 79

Waxing UnLyrical

JULY 27, 2015

If You Want Your Content Marketing to be Great, Ask Influencers to Participate. It’s also about who’s talking about you,” writes Erin Feldman in this post for Cision. 4 Questions to Incorporate Influencer Outreach into Content Marketing. ” 3. ” 4. 10 Tips for Igniting Influencer Relationships.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Waxing UnLyrical

SEPTEMBER 21, 2015

And as a tribute to PRAXIS, today’s roundup highlights some of the experts speaking at this year’s conference. Is Your Content Marketing Strategy Painful for Prospects? Why: “Do the editors of the Economist sit down each Monday and discuss what content they are going to churn out that week? ” 2.

Travel 40

Travel Content Marketing Corporate Writing 40

wiredPRworks

JUNE 17, 2016

We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. Get all your social selling and multichannel marketing questions answered in an interactive, campfire type experience. at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Waxing UnLyrical

APRIL 6, 2016

Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Influencers typically feel a strong sense of responsibility towards the community that they’re a part of. Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it.

Social Media 40

Social Media Marketing How To Media 40

Mindful Marketing

JANUARY 31, 2017

Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” The outrage over fake news may not only put a new emphasis on factual reporting, but create more transparency and purpose around types of content. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

PR 20/20

JULY 24, 2019

That’s why PR 20/20 and Marketing Artificial Intelligence Institute launched the Marketing Artificial Intelligence Conference (MAICON). Complete repetitive marketing tasks (e.g. write press releases, generate analytics reports). Analyze content for completeness and effectiveness. Taking over at some points.

Marketing 59

Marketing Data Technology Analytics 59

PR 20/20

SEPTEMBER 11, 2018

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. Did you miss this year’s Content Marketing World (or suffer from information overload)?

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Greg Galant | Muck Rack.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Building Relationships Before the Conference.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 66% said conferences (including virtual).

B2B 114

B2B Marketing Survey Software 114

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Priscilla is the marketing coordinator for Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 13, 2016

Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This works best if this is part of marketing operating system. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148