Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. 6 of 17–that’s not a great rate.

Customer Service 158

Customer Service Social Media Marketing Media 158

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” They need community management. That sounds about right.

Social Media 128

Social Media Media Resources YouTube 128

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Cision

SEPTEMBER 12, 2017

Cision® recognizes that communication professionals need to know where earned media is most effective in order to leverage earned opportunities for better results. Is Earned Media Effective? Marketers in both large and small companies rate earned media as more effective or as effective as paid media.

Measurement 223

Measurement Media Financial Technology 223

Communications Conversations

JANUARY 30, 2020

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog.

Social Media 139

Social Media Trends Media Internal 139

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99

Local Community Ethics Education 99

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

SEPTEMBER 8, 2023

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. The comment will then be shown in a story alongside the original post – it’s all part of another step to increase engagement and community between creators and their followers.

Instagram 62

Instagram Social Media Privacy B2C 62

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. Just as happened with social media, many PR practitioners are not jumping in. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Corporate Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Traditionally, that role is a mix of HR and communication yet I’m seeing some changes.

Internal 89

Internal International B2B System 89

Contently - Strategy

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Use social listening tools to your advantage.

B2B 137

B2B Company Survey Enterprise 137

PRSay

MAY 15, 2024

Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media. That said, the communications world today is intensely disrupted. What does this mean for crisis communications?

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. Salesforce Dreamforce (Autumn, San Francisco).

Conference 304

Conference B2B Content Marketing Case Study 304

Communications Conversations

JUNE 14, 2019

One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams? How many people should be on our social media team? Social teams are under-resourced.

Resources 92

Resources Social Media Media Measurement 92

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Onclusive

FEBRUARY 15, 2024

Through this list, we’ll help you distinguish what must-have features you need in a social listening platform. How does a social listening tool track trends? Social listening tools track trends by systematically monitoring and analysing mainstream and social media conversations across platforms in real-time.

Trends 195

Trends Marketing Analysis Leadership 195

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives want an explanation of how those numbers are turning into actual revenue for the company. Determine How to Measure Your Metrics. Don’t get stuck in measuring the tools.

Measurement 120

Measurement Internal International Analytics 120

Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Maybe this research leads you to discover an uptick in veganism in your community—the perfect opportunity to write about your new vegan cheese options.

Local 97

Local SEO Strategy How To 97

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

Analytics 231

Analytics Marketing How To Community 231

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Internal Communications. Iterative PR Measurement. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. The biggest reason social media exists is engagement.

Community 60

Community Tools Measurement Crisis 60

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” Is that good?

Report 106

Report Publicity Marketing Pitching 106

5W PR

MARCH 26, 2024

Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Before a company can start crafting its message, knowing the audience inside out is crucial. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78

B2B Strategy Communications Case Study 78

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

5W PR

JANUARY 3, 2024

To create a memorable experience, companies must understand their values, preferences, and aspirations. By crafting messages that resonate with emotions and beliefs, strategic communicators can establish a connection and relevance. Engagement In the era of social media, engagement is a key metric for successful communication.

Communications 78

Communications Storytelling Nonprofit Measurement 78

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. Even in pre-COVID times the CEO had become a public spokesperson about critical matters, whether for a private or public company.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Engineering 329