Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations.

Corporate 115

Corporate Trends Communications Ethics 115

Agility PR Solutions

JANUARY 7, 2024

These startups are now at the forefront of technological advancements, showcasing remarkable capabilities to enhance efficiency, productivity, and profitability.

Employee 101

Employee Strategy Communications Trends 101

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

5W PR

FEBRUARY 15, 2024

In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. Hypersonic missiles With their incredible speed and agility, hypersonic missiles represent a paradigm shift in warfare.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

Agility PR Solutions

NOVEMBER 5, 2023

VoIP technology is not just about making calls over the internet. It’s a strategy, a tool that redefines the core of customer service by enabling real-time, clear, and cost-effective communication.

Customer Service 113

Customer Service Technology Tools Strategy 113

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA).

Technology 120

Technology System Government Groups 120

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. Align with marketing strategies and dashboards. Aligning objectives with the customer journey.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. The most effective communicators constantly measure their efforts and try to optimize.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

MAY 28, 2020

It often comes down to the right media strategy. In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

Agility PR Solutions

MARCH 28, 2024

In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology.

Creativity 110

Creativity Communications Print Media 110

The Proactive Report

NOVEMBER 1, 2022

Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.

B2B 156

B2B Leadership Communications Agency 156

Presspage

JULY 11, 2023

In today's interconnected world, companies operating on a global scale face numerous challenges when it comes to effective communication. To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.'

Strategy 60

Strategy Communications Local Technology 60

Ronn Torossian

MARCH 1, 2022

Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. The post Consumer Trends that Impact Marketing Strategies appeared first on. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].

Consumer 195

Consumer Trends Strategy Marketing 195

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MARCH 6, 2023

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards. As VP, Sasha oversees strategy and execution for many of the firm’s sales tech and other enterprise technology clients.

Agency 156

Agency Communications Enterprise B2B 156

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 165

Communications Ethics Training Hotels 165

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

Stern + Associates

MARCH 27, 2024

In an eye-opening Q&A, Rawi Abdelal , world-renowned Harvard Business School professor of international management, explains the importance of embracing stability, the dangers of generative AI and misinformation, strategies for taking a pragmatic view of social media, and more.

Strategy 123

Strategy Leadership Groups Employee 123

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 97

Internal International Communications Employee 97

Agility PR Solutions

FEBRUARY 18, 2024

Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit.

Tools 117

Tools Strategy Technology Company 117

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. ESG Reports Lack Consistency, Transparency and Important Information.

Automotive 97

Automotive Technology Communications Mobile 97

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. How to determine what social channels to use for crisis communication. Identify which groups you will need to communicate with in which types of crisis scenarios. Case Studies Crisis Communication'

Crisis Communications 224

Crisis Communications Crisis Strategy Communications 224

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It is integral to effective public relations, ensuring organisational communication is credible and organisations can achieve their objectives.

Communications 105

Communications Big Data Leadership Data 105

Onclusive

JUNE 17, 2020

With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. To that end, we’ve compiled the most effective owned media strategies for the modern communicator.

Strategy 273

Strategy Media Television Content Marketing 273

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 86

Fashion Sports Technology Apparel 86

Ronn Torossian

FEBRUARY 23, 2024

Companies often turn to technology during a crisis, seeking solutions. However, questions arise about its ability to handle the intricate realm of crisis communication. Although ChatGPT has the potential for content generation, relying solely on it for crisis management strategies can lead to disaster.

Crisis 221

Crisis Crisis Management Crisis Communications Technology 221

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. For lots of organizations, an AI marketing strategy works. They aren’t moving the technology forward in any way.

Company 78

Company Strategy Marketing Technology 78

Sword and the Script

SEPTEMBER 19, 2023

The first step in any effective marketing or communications program is audience identification. Any strategy, positioning , messaging and differentiation must start with the audience. Any strategy, positioning , messaging and differentiation must start with the audience. It’s not platforms, technology or distribution.

Communications 137

Communications Marketing B2B Technology 137

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. For lots of organizations, an AI marketing strategy works. They aren’t moving the technology forward in any way.

Company 78

Company Strategy Marketing Technology 78

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. For a long time, and even now for many companies, IR has been loosely associated with the marketing, communications, and business strategy departments.

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. I had access both to executive thinking about strategy – and also to a handful of simply brilliant product managers to study this stuff from every direction.

Technology 169

Technology Publicity Software Pitching 169

Onclusive

FEBRUARY 28, 2022

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. Date: March 31, 2022.

Measurement 418

Measurement Training Data Technology 418

Agility PR Solutions

JANUARY 30, 2022

From writing press releases to communicating with the media, the job of public relations professionals isn’t the easiest thing in the world. Fortunately, in today’s technological […]. The post 3 tips for incorporating automation into your PR strategy appeared first on Agility PR Solutions.

Strategy 148

Strategy Technology Writing Social Media 148