Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4

Sports 85

Sports Television Advertising Advertising 85

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

Storytelling 130

Storytelling Airlines Film Energy 130

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Wait, what is earned media? And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

Communications Conversations

MARCH 24, 2017

You know what’s really interesting to me about YouTube? The former is content that people actually SUBSCRIBE to on YouTube. It’s the new “appointment television” for many millennials, Gen Z’ers and whatever we’re calling the 10-16 year-olds. The world of brand-generated content. Miles apart.

YouTube 68

YouTube Video Television Meeting 68

Shift Communications

JULY 25, 2016

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels.

Social Media 60

Social Media Media Television Print 60

PRSay

AUGUST 6, 2019

It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment. They do not read newspapers and magazines or watch traditional television. Instead, they are gravitating to Netflix, YouTube, Twitch and Instagram to consume media.

Television 158

Television Instagram Consumer Newspapers 158

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. Until next time!

Media 162

Media Fashion Television Radio 162

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Now, how do you use media as a lead gen tool?

Tools 130

Tools How To Publicity Interviews 130

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. Some Asian markets, particularly mature ones like China and Singapore, have formal, hierarchical structures and business communication, requiring a long-term commitment to building relationships and alliances.

Mobile 156

Mobile Local Technology Trends 156

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106

Marketing Newspapers Print Local 106

wiredPRworks

MAY 25, 2022

Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. Shawna Coronado The Casual Gardener on YouTube. They got to know each other at social media events around the city. Growing Social Now.

Television 52

Television YouTube Pinterest Radio 52

Critical Mention

AUGUST 7, 2020

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Technology 125

Technology Television Analytics Radio 125

Stephen Waddington

AUGUST 3, 2017

It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. 2 Over the top television. 5 Growth of social media and messaging. 10 Social media envy. 6 Fake content.

Report 100

Report Communications Analysis Television 100

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. . SCHEDULE A DEMO. Priscilla Osorio. Priscilla Osorio.

Media 113

Media Radio Television Sports 113

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Some quick statistics: Millennials turn to YouTube for instructions. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. Expanded content coverage across the globe. Record platform uptime.

Television 80

Television Radio Analytics YouTube 80

Waxing UnLyrical

DECEMBER 18, 2013

This year, social media played a very important role in encouraging the citizens of India to vote. The efforts Indian politicians have been making to reach their audience through social media was clearly reflected in this season’s election results. But that’s when a smart social media campaign comes into play.

Social Media 89

Social Media Media Government Google 89

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. What is an influencer? However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

JULY 6, 2020

We’re spending more time video calling, social media and streaming, but then you knew that already. Nation of content creators Sites and apps such as YouTube, Snapchat, Instagram and TikTok, which allow people to create, upload and share videos online, are enjoying growing popularity.

Report 130

Report Video Television Trends 130

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise.

Television 60

Television Enterprise Media Analytics 60

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Stephen Waddington

APRIL 18, 2020

Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. It takes 21 days to form a habit.

Media 83

Media Crisis YouTube Television 83

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. Ariana Grande.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Waxing UnLyrical

APRIL 19, 2013

It seems governments and their agencies and organizations have understood how powerful social media can be (Facebook, Twitter, G+) for engaging with citizens, seeking feedback, creating awareness on different initiatives, and creating a participatory model of governance. Image: SatishAcharya via Google, CC 3.0.

Google 95

Google Government Television YouTube 95

Maxim Behar

JANUARY 11, 2024

We are guests in this wonderful office of M3 Communications , Inc. There is competition, there is free relations, there is media, there is social media, my favorite topic. Both the communications and industrial businesses are very competitive. We can't say we're not going on social media because someone might lie.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Guest Post by Laurel Kennedy. A Reason to Speak.

Employee 70

Employee Crisis Corporate Social Media 70

Mark My Words

APRIL 20, 2021

If that image doesn’t hit home, make no mistake, this is one of the worst-planned large scale communications launches in history. In reputation terms the ESL is 3-0 down, in danger of having its entire first team squad suspended and on the brink of a violent pitch invasion…all before kick-off.

Sports 60

Sports Construction Government Television 60

Critical Mention

OCTOBER 29, 2018

The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. For a variety of reasons, however, James was not universally popular during the first half of his career. Using humor to his advantage.

Sports 117

Sports Film Television Transportation 117

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Animal Crossing: New Horizons. Since its release in March, 22.4

Examples 130

Examples Transportation Media Tourism 130

Beyond PR

MARCH 22, 2018

As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? ” Fortunately, media monitoring has evolved enormously over the years as content was digitized, social media became mainstream, and artificial intelligence made its way into corporate systems.

Media 75

Media Radio Newspapers Print 75