Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

“I’m quitting social media”

Doctor Spin

“I’m quitting social media.”. The other day, I stumbled upon the article Going Postal — A psychoanalytic reading of social media and the death drive. And yes, Read tells us that he’s quitting social media. Yes, it can certainly feel like that sometimes.


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“I’m quitting social media”

Doctor Spin

“I’m quitting social media.”. The other day, I stumbled upon the article Going Postal — A psychoanalytic reading of social media and the death drive. And yes, Read tells us that he’s quitting social media. Yes, it can certainly feel like that sometimes.

Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming. Snapchat now has shows from major media companies and Instagram got into the game last year with its IGTV offering. Why are social platforms pushing shows and other long-form content?

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. Leadership Media PR 2.0

“I’m quitting social media”

Doctor Spin

I read Going Postal — A psychoanalytic reading of social media and the death drive. In the article, writer Max Read tells us the story about his personal relationship with social media in light of reading The Twittering Machine by Richard Seymour. Read tells us that he’s quitting social media. The trope “I’ve had enough and here’s why I’m quitting social media” has been an internet staple for years, but Read’s take is a classy blend of wit and cool. “I

Are PR and Social Media Already Inseparable?

Shift Communications

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels. Where does traditional media fit in? Yes, we watch television but how? Keep up with your own social media channels.

As Instagram launches IGTV, YouTube counterpunches

PR Daily

As social media platforms tweak their offerings to compete for top content creators—and their audiences—brand managers should watch carefully and stay agile in their approaches to visual marketing. He noted that most video apps require you to search or browse through a directory — as opposed to television, where you simply turn it on and start watching. RELATED: Learn social media secrets from TED, Microsoft, Starbucks and more at Amazon HQ. ].

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Developing an Earned Media Suite.

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How Earned Media Will Impact 2020 Elections

Critical Mention

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates.

4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. Here are four examples of earned media that have had a huge impact on different industries and movements this year. Old and new fans of the game flocked to social media to share their friend codes and talk about their island inhabitants.

Managing the Challenges of Bad Publicity

Critical Mention

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Top Ways to Improve Brand Reputations

Critical Mention

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Many organizations and businesses heavily rely on media data and analytics.

Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. People have shifted to social media communication on sites like Twitter and Facebook.

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3 video errors to avoid on social media

PR Daily

Not every video you post on your social channels must have Oscar-worthy production values. Particularly for social media, where it’s likely your video will be watched at a smaller size or on a small device, you want your subject to fill up as much of the frame as possible. If your final video is going to be viewed on a computer or television, or shared on YouTube, you should most likely shoot in “landscape” (that is, with greater width than height).

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Why and How to Switch Media Monitoring Platforms

Critical Mention

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. You are concerned that no matter what you are told, you won’t be able to monitor all media types from one platform.

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Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

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Everything You Need to Know About Earned Media

Critical Mention

Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media is comprised of coverage that comes from a variety of sources and mediums.

4 Skills All PR Pros Should Have

Critical Mention

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

As newspaper criticism fades, YouTube video essay flourish

PR Daily

In YouTube’s golden era, video essays are winning over millennials. In Honest Trailers, an essay produced by the YouTube channel Screen Junkies, the creator criticizes a single movie. For example, former MSNBC producer Evan Puschak published The Evolution of Batman’s Gotham City to the YouTube channel The Nerdwriter. Traditional newspapers have been laying off their film critics for years, and art criticism on radio or television networks has become even more scarce.

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

You’ll be championing your brand’s tone when your audience can do a quick scroll across their media and instantly identify your digital work by taking a quick look at your copy or visuals. Social Mentions and Sentiment. Keep in mind, it’s very important to track earned media KPIs as well. Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage.

Thinking Critically with Robyn Stevens

Critical Mention

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Staying consistent in the media is key.

10 Influencers Who Dominate Brand Promotion

Critical Mention

million followers on YouTube with multiple videos that have been viewed by billions of people. He has been involved with a number of social causes and even started his own school. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels.

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Why you should include influential social media users in your PR strategy

PR Daily

Marketers have a lot of options when it comes to choosing how to best reach customers: traditional marketing, mass media, digital, social media, public relations, celebrity promotions, guerrilla marketing, etc. However, the newest emerging marketing category is all about social media users with large followings, sometimes called "influencers," those undercover trendsetters who are gradually adding new layers to the way marketers leverage social.

How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

This year, social media played a very important role in encouraging the citizens of India to vote. The efforts Indian politicians have been making to reach their audience through social media was clearly reflected in this season’s election results. And while social media has certainly changed the face of political campaigns, it has not replaced other traditional forms of communication. But that’s when a smart social media campaign comes into play.

YouTube’s 2015 ‘Rewind’ more than just memes and dance trends

PR Daily

YouTube recently (and appropriately) shared its yearly review—called #YouTubeRewind—with a video mashup of 2015’s most popular videos and channels: The video is chock full of Internet memes, social media references and popular vloggers. YouTube told Business Insider that the roughly seven-minute creation took 21 days to piece together and was shot in multiple cities throughout the world. million views and the title of YouTube’s fourth-most-popular video in 2015.

How to use videos to juice your social media presence

PR Daily

Social media changed the game for content creators and brand managers. . According to Bob Hitchcock, editorial content director for Disney Parks, it was social media that created the “big gray abyss.”. “It Social media isn’t like ‘Field of Dreams,’” she quips. “It’s

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The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online. The great drama of their lives plays out on social media, and the events that happen at school or at parties somehow seem less real.

Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers. So then Google, is it really YouTube where we need to placing our hard earned budgets?

Top 50 PR, Marketing & Social Media Podcasters to Follow


Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Social Pros Podcast.

Why and how to use IGTV for content marketing

PR Daily

Video is king of today’s social media landscape. IGTV incorporates familiar elements of traditional television, hence the name. As with YouTube, IGTV allows users to upload videos to their own “channel,” where viewers can watch, “like,” comment, and even send videos directly to friends. The most significant difference between IGTV and YouTube? Ashley Perkins is director of digital content for Sachs Media Group.

4 reasons your brand’s YouTube videos continue to fall flat

Communications Conversations

You know what’s really interesting to me about YouTube? The former is content that people actually SUBSCRIBE to on YouTube. It’s the new “appointment television” for many millennials, Gen Z’ers and whatever we’re calling the 10-16 year-olds. You know, the ones we all increasingly tune out when we’re on YouTube seeking information or entertainment.

10 techniques for using IGTV in marketing and PR

PR Daily

People started calling it the vertical version of YouTube. Although posting previous commercials may seem like a lazy attempt, Tiffany uses the technique to reach new audiences that might not watch television regularly.

Parton Me: 10 Social Media Lessons to Learn from Dolly

Flack Me

The Tennessee songbird is every bit as savvy a businesswoman as she is a legendary performer—and an actor, amusement park developer, dinner show theater owner, and film/television company mogul. Despite now being a “lady of a certain age,” Dolly boasts a social media following that many younger stars would envy, with more than 4.1 million Facebook fans, 355k followers on Instagram, more than 22K subscribers to her official YouTube channel

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The Implications of the Growth of Social News


As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. This suggests that news may not always be a primary destination but will often be found through links from social media or email.”.

Why Brands Need to Get Emotional


In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe.

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Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

The ad has gone live across Italy’s main TV stations as well as digital and social channels, encouraging donations in support of the Italian Red Cross (CRI) in the fight against coronavirus.

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more. Reporting platform AgencyAnalytics recently published a guide for content sizes across social media platforms.

Snapchat entices pharmaceutical marketers with its ‘friendlier’ platform

PR Daily

As the social media app aims to grab lucrative drug advertising partnerships, it says users are more open to having intimate health conversations. The visual-heavy social media app has been ramping up its pitch to pharmaceutical companies in an effort to grab budget dollars for Snapchat campaigns focused on health and wellness offerings. That includes comments spread on social media. Health Care Social Media Snapchat