Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370

Brand Branding Media Measurement 370

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 75

Reputation Employee Leadership Product Launch 75

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. A strong media strategy can improve brand reputation, enhance company image, build stronger relationships, and even increase sales and profits.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. How would you support a product launch for [insert client]? At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. The post PR Lessons From Twitter appeared first on Crenshaw Communications. Funding alone isn’t necessarily newsworthy to an IT security journalist.

Twitter 197

Twitter Ethics Pitching Product Launch 197

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. Reputation Management. Crisis Management. Media Relations and Outreach.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

PRSay

OCTOBER 15, 2020

And business owners and leaders are the primary communicators. Unless you’re disconnected from the digital communication — or just very lucky — the scenario I just described probably sounds familiar to you. In different situations, people occupy both sides of the consumer/communicator divide. Name a delegate.

Product Launch 164

Product Launch Radio Employee Consumer 164

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. The post 8 Common PR Mistakes And How To Avoid Them appeared first on Crenshaw Communications.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Again, communication is key. . The post How To Set Expectations In Public Relations appeared first on Crenshaw Communications. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. It also allows businesses to position its products or menu items as unique and desirable, setting them apart from the competition. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Konnect Agency

SEPTEMBER 25, 2023

The Power of Branded Partnerships Branded partnerships, also known as co-branding or co-marketing, involve two or more companies coming together to promote a product, service, or campaign. Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers.

Brand 52

Brand Branding Reputation Product Launch 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You earn it with your company’s activities, product launches, events, and updates. Crisis Communications. Reputation and Brand Management. Media Relations. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Reputation Management? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Is there a need to build or improve reputation? It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications.

Writing 136

Writing How To Pitching Privacy 136

Engage PR

OCTOBER 28, 2020

Engage continues to deliver a broad range of strategic communications, marketing, PR and digital media projects as part of its comprehensive offering to clients. A sample of recent projects: Communications planning; from strategising through to implementation. Advice to successfully protect a client’s reputation following media issue.

Brand 60

Brand Branding Local Product Launch 60

Sword and the Script

NOVEMBER 4, 2014

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products.

Agency 62

Agency Case Study How To Crisis 62

NewsWhip

SEPTEMBER 26, 2023

Let’s say you want to know the most engaged articles about Apple’s latest product launch, but don’t want to be checking your emails every five minutes. Or that you are on a crisis team working together on an unfolding reputational issue, and want to receive alerts in real time as you work on the problem.

Analysis 78

Analysis Product Launch Report Data 78

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. The post 5 Ways PR Can Maximize Thought Leadership appeared first on Crenshaw Communications. Be strategic with bylines.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one. The parameters simply must be communicated at the outset.

How To 120

How To Case Study Product Launch Agency 120

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Conduct an audit of current marketing and communications. Why should it Matter? Having a distinct personality requires an equally distinctive voice.

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Prohibition

AUGUST 25, 2023

Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation. By effectively managing brand reputation, retailers can maintain customer trust and loyalty, even in the face of challenges or a crisis. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. That’s a recipe for reputation disaster. A big new product launch typically happens once in a couple of years at best. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 21, 2017

We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. Whether your negative press stems from a product or service malfunction, an errant tweet or a more serious issue like a product recall, timing is critical.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. You can uncover key learnings about what is being said, and what it ultimately means to your brand’s reputation. NA14 offers a learning moment to ensure you are on the pulse of your brand’s reputation and integrity. Be Prepared.

Crisis 120

Crisis System Product Launch Reputation 120

ImPRessions - Crenshaw Communications

MARCH 15, 2017

I’m not saying to ignore important deliverables or a CEO wish list, but any PR program will be more successful when its tactics are driven by an overall communications strategy, and when activities are seen as a means to an end, not the end itself. Bad timing.

How To 149

How To Government Product Launch Internal 149

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. It’s not a bad take.

Interviews 101

Interviews Publicity Technology Social Media 101

Presspage

NOVEMBER 20, 2018

And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. Make no mistake – brand journalism entails different tasks for different brands and different communicators. New Era, New Responsibilities.

Brand 60

Brand Branding Journalism Product Launch 60

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Twitter serves a unique role as a communication channel that can’t be found anywhere else. Why Should We Care if Twitter Flies Away?

Twitter 235

Twitter Customer Service Web Facebook 235