Ronn Torossian

MAY 17, 2025

A complete guide to protecting organizational reputation and media response. The post Managing Negative Press Effectively: A Complete Guide to Crisis Communication appeared first on. Learn proven strategies for managing negative publicity and crafting effective crisis statements.

Crisis Communications 195

Crisis Communications Crisis Communications Reputation 195

Onclusive

NOVEMBER 23, 2021

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation.

Analysis 397

Analysis Corporate Reputation How To 397

ImPRessions - Crenshaw Communications

APRIL 18, 2023

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

Reputation 333

Reputation Crisis Customer Service B2B 333

Agility PR Solutions

MARCH 19, 2025

In the past year, 65% of organizations have activated their crisis communication plans at least once, up from 60% in 2023. This growing trend highlights the increasing need for proactive crisis communication to navigate unexpected challenges effectively.

Crisis Communications 105

Crisis Communications Crisis Reputation Communications 105

PRSay

JUNE 16, 2025

One of the principal stories of Pride Month in 2025 has been the dwindling corporate support for Pride celebrations and LGBTQ organizations and what that means for broader acceptance of and engagement with our community. Communicators should take note. And it should be a permanent part of the communicators’ vernacular.

Corporate 158

Corporate Communications Community Airlines 158

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

Trends 407

Trends Communications Employee Corporate 407

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Key strategies for crisis communication include providing a rapid response. The last important ones are sales and marketing impact.

Corporate 130

Corporate Communications Crisis Communications Media Relations 130

Remote PR Jobs

MARCH 26, 2025

Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Joining The Communications Network Slack Channel and the Mixing Board can also be beneficial. For more resources check out this article.

Communications 152

Communications LinkedIn Crisis Communications Reputation 152

Prowly

APRIL 11, 2025

Reputation marketing is all about owning your narrative (before someone else does). Just like Taylor Swift flipped the script with her Reputation album and taught us all how to shake it off she turned criticism into credibility and fans into fierce advocates. Reputation marketing: what is it? What is reputation marketing?

Reputation 104

Reputation Publicity How To Marketing 104

Business Wire

SEPTEMBER 8, 2023

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.

Crisis Communications 343

Crisis Communications Crisis Communications Employee 343

Ronn Torossian

MARCH 25, 2025

Learn how effective corporate communications can restore trust and rebuild reputation after a business crisis, with strategies for transparent crisis management. The post Corporate Communications Done Well After a Mishap: Restoring Trust and Rebuilding Reputation appeared first on.

Corporate 195

Corporate Reputation Communications Crisis Management 195

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Reputation Us

JANUARY 23, 2025

In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management.

Reputation 78

Reputation Crisis Insurance Insurance 78

Remote PR Jobs

OCTOBER 21, 2024

Are you looking to transition your career into Public Relations or Communications, and not sure where to start? By the time you’re done reading, you will be on your way to land your dream role in Public Relations or Communications. The same goes for working in PR and Communications.

Writing 263

Writing Publicity How To Examples 263

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Our team has developed a reputation as an innovator for that reason. “What’s a Mod Op?”

Agency 353

Agency Communications Marketing Leadership 353

Prowly

APRIL 11, 2025

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. But brand reputation isn't simply a concern to obsess over. What does brand reputation management include?

Reputation 104

Reputation Measurement Report Brand 104

5W PR

FEBRUARY 3, 2025

What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. This new reality demands a sophisticated approach to reputation management that combines proactive monitoring, strategic response planning, and authentic stakeholder engagement.

Reputation 78

Reputation Brand Branding Crisis 78

PR Daily

JUNE 25, 2025

Communicators shared their favorite prompts for super-charged work. Sarah Krieger, corporate communications professional at Qualcomm “Can you come up with some eye-catching subject lines for the following media pitch to journalists that will get them to open the email?” By now, you may have your favorite AI prompt.

Communications 107

Communications Wikipedia Storytelling Pitching 107

5W PR

NOVEMBER 14, 2024

In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. Next is a list of preferred channels for communicating with stakeholders, such as press releases, social media, and direct outreach. Reputation rebuilding takes time, and persistence is crucial.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

Reputation Us

OCTOBER 21, 2024

On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National Customer Service Association members the “10 Actions to Build a Positive Reputation Through Customer Service.” How would you rank your customer service vs. these reputation actions? Reputation Action #2.

Customer Service 78

Customer Service Reputation Employee Community 78

Wadds Inc.

MAY 31, 2025

Communication leaders must stop reacting to risk and help management reshape it according to Rod Cartwrights latest report. The diagnosis is brutal, but the opportunity for leadership in public relations and strategic communications is very real. Communications leaders must help management confront internal culture risks.

Crisis Communications 96

Crisis Communications Crisis Communications Ethics 96

5W PR

OCTOBER 22, 2024

In today’s competitive business landscape, maintaining a strong reputation is more crucial than ever. Identifying the target demographic allows for tailored communications that address specific needs and concerns. Supporting local causes and initiatives strengthens ties with the community and creates a positive impact.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Prowly

APRIL 10, 2025

What does it mean to manage social media reputation? Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand?

Social Media 104

Social Media Reputation How To Media 104

Agility PR Solutions

NOVEMBER 11, 2024

In an era where information travels at lightning speed, the importance of effective communication during a crisis has never been clearer. Businesses are inevitably faced with crisis—whether it’s a public relations disaster, a product recall, or a scandal involving key personnel.

Crisis 100

Crisis Communications Travel Reputation 100

PRSay

MAY 12, 2025

The most successful developers maintain open communication throughout construction, operation and even decommissioning. By treating engagement as an ongoing process rather than a one-time requirement, developers can build a reputation as a community partner. Find them online at wrightoncomm.com.

Energy 108

Energy Communications Local Policies 108

Remote PR Jobs

OCTOBER 29, 2024

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 253

Publicity How To Examples Crisis Management 253

Agility PR Solutions

DECEMBER 9, 2024

Arguably one of the most significant trends in modern communications is the rise of cancel culturethe idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of customers and tarnished reputations.

Crisis Communications 105

Crisis Communications Crisis Communications Reputation 105

Agility PR Solutions

JUNE 23, 2025

A company’s public reputation directly influences its ability to recruit and retain qualified professionals. As […] The post The strategic intersection of PR and hiring: How communication shapes talent acquisition first appeared on Agility PR Solutions.

Communications 100

Communications Reputation Tools Company 100

5W PR

MARCH 28, 2025

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. A study by PwC revealed that companies who respond within the first hour of a crisis breaking see 30% less reputation damage than those who wait longer.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level.

Employee 88

Employee Social Media Reputation Guidelines 88

Ronn Torossian

DECEMBER 5, 2024

With the rise of digital technology, digital public relations (PR) has become an integral part of communication strategies, requiring a fresh approach to managing a brand’s reputation and engaging […] The post The Evolution of Digital PR: Navigating the Digital Age with Strategy and Integrity appeared first on.

Digital PR 195

Digital PR Strategy Reputation Technology 195

Agility PR Solutions

JANUARY 6, 2025

Communication is the key to enhancing an organization’s reputation. Communication becomes especially indispensable during crisis. HR teams act as a bridge for mitigating communication gaps. It prevents miscommunication, which leads to workflow inefficiencies. The central element of any business brand is HR.

Crisis Communications 100

Crisis Communications Crisis Tools Communications 100

Reputation Us

MAY 8, 2025

LOUISVILLE, KY, May 8, 2025 ReputationUs (RepUs), a global public relations, reputation enhancement, and crisis mitigation firm, is pleased to announce the addition of Sydney Webb as a Summer 2025 Reputation Intern. About ReputationUs ReputationUs is a global public relations, reputation enhancement, and crisis mitigation firm.

Reputation 78

Reputation Internal International Nonprofit 78

Institute for Public Relations

OCTOBER 22, 2024

Public Relay examined the different types of CEOs and the impact of CEO perception on organizational reputation. Key findings … Continue reading How does CEO Reputation Influence Organizational Reputation? A content analysis of earned media from 50 major organizations was conducted from January 2022 – June 2024.

Reputation 66

Reputation Analysis Publicity Media 66

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships.

Communications 78

Communications Crisis Communications Crisis System 78

5W PR

MAY 9, 2025

The way companies communicate during these crises can mean the difference between maintaining customer trust and suffering long-term reputational damage. This comprehensive analysis examines successful crisis communication strategies , notable failures, and industry-specific approaches to breach response.

Crisis Communications 78

Crisis Communications Crisis Data Communications 78

Ronn Torossian

DECEMBER 22, 2024

Learn how PR firms help lawyers build trust and reputation through crisis management, digital presence, and strategic communication to attract clients. The post Why Lawyers Need PR Firms: Enhancing Reputation and Building Trust appeared first on.

Reputation 195

Reputation Crisis Management Crisis Communications 195