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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Today, marketing and communications teams are being asked — over and over again — to do more with less. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. The post Why Tech Is Important To PR appeared first on Crenshaw Communications.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 181
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Will Television Follow Newspapers’ Fate?

Flatiron Communications

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. TV will soon feel newspapers’ pain.” The post Will Television Follow Newspapers’ Fate?

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106
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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout. A study found that 76% of Americans trust local television news, – a confidence level that’s over 20% higher than trust in national news. for example, or simply not respond.

Local 292
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S&T Live Recap: NCAA’s Gail Dent on Her Love of Sports and Lifelong Learning

PRSay

Gail Dent’s Sunday afternoons were spent watching sports on television with her family. As a child, she saw how much people enjoyed watching sports, live or on television. She also found time to write stories about the school’s track and field team for its newspaper. “I When she was growing up in Louisville, Ky.,

Sports 66
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Six Tips on Building Positive Relationships With Journalists [Infographic]

Deirdre Breakenridge

When the time came to start my infographic, I felt it would be fitting to educate PR pro’s about how to make their communications with the media positive. Whether it is a newspaper, magazine, television channel, online publication, etc., I took notes as I read the book and made a list of the advice for working with reporters.