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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Today, marketing and communications teams are being asked — over and over again — to do more with less. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. The post Why Tech Is Important To PR appeared first on Crenshaw Communications.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 191
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106
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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Yet television talk and news has been surprisingly resilient. Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. Can you do a demo?

Print 245
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Will Television Follow Newspapers’ Fate?

Flatiron Communications

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. TV will soon feel newspapers’ pain.” The post Will Television Follow Newspapers’ Fate?

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Fear, Change and the Future of Communications

Solo PR Pro

Sounding the death knell on a communication tactic is as old as mankind and will likely never change. Today, professional communicators receive an onslaught of messages on how to drive messaging. There seems to be a constant need to validate the up-to- the-moment channel, device, and tactic to communicate with a chosen audience.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?