PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. What you decide to write about can impact which publications will want your story, too.

Writing 82

Writing How To Media Guidelines 82

Bianchi Biz Blog

JANUARY 8, 2024

This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. What advice do you have for PR people that want to pitch you or your publication?

Meeting 97

Meeting Energy Local Media 97

Ishmael's Corner

SEPTEMBER 28, 2014

The influence of journalists remains as important today as when I started in the communications business. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched.

Pitching 146

Pitching Survey Storytelling Newspapers 146

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. For instance: What are the PR metrics executives should lean on communicators for?

Media 198

Media Newspapers Google Energy 198

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. We keep things simple. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 147

Publicity Newspapers Journalism Energy 147

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78

Meeting Automotive Media Newspapers 78

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. They’re from someone I don’t know, and whom I haven’t seen interacting with our community. If only it were that simple! It’s incredibly rare these folks hear back from me.

Pitching 60

Pitching Newspapers Writing Social Media 60

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

JANUARY 18, 2018

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In France, I understand the gist of a newspaper story. As professional communicators, it’s our obligation to preserve and nurture it. Without words, we, as communicators, would not have jobs.

Storytelling 147

Storytelling Tools Newspapers Pitching 147

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. Janet Falk, Falk Communications and Research. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Better Writing Blogs. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. Donna is also a great communicator, and we’ve had the pleasure to work on several stories together. Personalize a pitch. What are some absolute “never-dos” when it comes to pitching the pub?

Agency 120

Agency Real Estate Print Pitching 120

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. Community newspapers and websites often seek profiles of people that live in the area.

Newspapers 122

Newspapers Radio Construction Fashion 122

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. And there is a lot of writing in PR.

Journalism 120

Journalism Newspapers Writing Report 120

The Stalwart Blog

JUNE 26, 2014

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. A few weeks later, I was cruising down the freeway, commuting to my first day with Stalwart Communications. Persistency.

Journalism 97

Journalism Publicity Newspapers Pitching 97

PRSay

JANUARY 16, 2018

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In France, I understand the gist of a newspaper story. As professional communicators, it’s our obligation to preserve and nurture it. Without words, we, as communicators, would not have jobs.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.)

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Waxing UnLyrical

JUNE 14, 2011

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again. They were adamant that I write about it, so I did.

Pitching 98

Pitching Social Media Newspapers Blogging 98

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. We have a lot in common.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. Financier, PR man, crisis manager – and pitch man – this guy can do it all.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write.

Engineering 128

Engineering Writing Social Media Tools 128

Barokas

NOVEMBER 1, 2017

The best adaptation of her description I can provide is that PR is like the communications liaison between business and media. As a reporter, I was often tasked with writing 1,500 words on a nonsense subject. If you can write that much on why army green complements horizontal stripes, you can spin a story out of anything.

Report 68

Report Fashion Pitching Journalism 68

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

JUNE 18, 2019

What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? What do people — especially in marketing, communications and public relations — say about why they decide to use AP style for their organizations?

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

Pitching 96

Pitching eBook Writing Newspapers 96

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. I spend a fair amount of time editing stories, particularly with younger reporters, and I even write a piece on occasion.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. It could be a way to cut through the clutter since reporters are deluged with pitches.

Survey 95

Survey Industry Leadership Study 95

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Having executives that are thought leaders with a strong point of view on a topic ensures that the team is pitching an interesting topic and that reporters will have a productive interview. Amanda Monroe.

Media 100

Media Data B2B Pitching 100

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0