PR 101: How to Pitch The New York Times


Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Email pitches with discretion.

5 Tips to a Successful PR Pitch


Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. And no matter how well you write, there’s always room for improvement.

Writing Inspiration Roundup: Our Top Writing Posts of 2015


Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. The History of the Boilerplate and 7 Tips on Writing One.

Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News This’ll be featured in newspaper sub-editing courses for years.

The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

PR Expanded

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch?

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit


Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. ” Using Cision’s media database , we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers.

Report: 83% of journalists use Twitter—but most still want email pitches

PR Daily

Muck Rack’s new State of Journalism report reveals that nearly 60% of reporters turn to digital newspapers or magazines as their first source of news, and 22% check Twitter first. You can also increase your pitch success rate by sending it at the right time, on the right channel.

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When and how to follow up your PR pitch

PR Daily

It’s an age-old PR debate: Should you follow up your media pitch? Chloe Gawrych, a small business expert and writer for , agrees: “I think it’s completely appropriate to follow up on PR pitches, within reason. Media Relations PR pitching tips

10 Knock-Their-Socks-Off Press Release Headline Writing Tips


Write as if it Were a Front Page Article. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

USA Today’s Tips for Pitching to Get News Coverage


Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Once you’ve established that, then pitch a reporter, he continues. The question they always come back to when writing a story is, what is going to resonate with my readers?

7 tips for writing headlines journalists love

PR Daily

Here are some tips for writing headlines for real journalists : 1. In fact, they make it look more like a sales pitch. Remember, you’re writing for a layperson who may have no knowledge of your industry, so keep it simple. Write it for the right journalist.

3 ways to punch up your writing

PR Daily

Many news releases, email pitches and contributed articles suffer from three flaws: flabby prose, bloated and vague lead paragraphs and lack of specific details. Most leads in newspapers and on news sites run one sentence and fit this pattern,” says O’Quinn.

3 ways to delete-proof PR pitches

PR Daily

Many receive hundreds of PR pitches every single day. Here are three ways to keep your next pitch from getting trashed: 1. Hallman’s advice: “Get to know the reporters who write about your subject area. Pitch them first. If that doesn’t work, then pitch their editors.”.

4 ways to improve your pitch’s subject line

Public Relations Sydney

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone.

13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing.

Use strong nouns to fortify your writing

PR Daily

RELATED: Attend the Business Writing Summit and start writing more powerful press releases, blog posts, internal memos and more. ]. address, appeal, commentary, declamation, diatribe, dissertation, harangue, keynote, lecture, pitch, recitation.

Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Regarding ideal pitch length —.

Public Relations and the Press: A Powerful Partnership


On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. Thought Leadership Media Relations newspapers

How Not to Pitch Anyone

Waxing UnLyrical

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again.

How to Choose the Best Press Release Writing Service for Your Specific Needs

PR Fuel

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers.

4 Sources to Find the Right Reporters to Pitch


A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction.

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Journalists Aren’t Reading Your Pitches; What You Can Do About It


the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time.

How to pitch an Op-Ed to The New York Times

PR Daily

Founded in 1851, The New York Times (NYT) is considered one of the leading newspapers in the world. An Op-Ed is an essay that runs on the opposite side of the editorial page in a newspaper. encourages authors to write in their own voice.

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. I remember when Chen May Yee pitched that story to me.

3 ways to screw up your pitch

PR Daily

No matter the size, location or niche of a publication, journalists working on a deadline dread an encounter with a poorly pitched story. If you’ve sent an email and a journalist has replied to let you know your pitch is on his or her radar, let the journalist take time to consider it. While working for a local newspaper, I was responsible for far more than writing stories. They already know; it’s why they agreed to write the story.

PR pros need more than political correctness to survive

PR Daily

It’s well known in the PR industry that it’s usually easier to pitch a story when a woman or a person of color is being profiled or quoted. Crisis Communications Media Relations PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

Behind the Headlines With Sharon Ward Keeble


Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received?

10 ways for professional writers to hone their craft

PR Daily

Anyone can write, but it takes hard, strategic work to become a good writer. Absorb information about writing, but don’t overwhelm yourself. Work on your writing every day. Commit to a daily writing exercise, even if you have only five minutes to spare.

Remote lawmaking changes the game for public affairs pros

PR Daily

They should have an understanding of the reporters they are pitching and what interests them, and they need to come prepared with all of the facts and sources at the ready.”. Good pitching practices matter, regardless of geography. Are your only options local TV and newspapers?

3 ways to keep your PR pitches out of Twitter rants

PR Daily

Looking for pitching advice? For example, this was tweeted at a recent Ragan PR conference in New York City: Friends don't pitch friends on Facebook, only Twitter. - @michelleleff #RaganPR2016. — Use 6-10 keywords and write it BEFORE your email. Package the pitch.

5 steps for building a relevant media list

PR Daily

PR pros put so much time into planning, implementing and then writing up the perfect press release. Do they prefer blogs, newspapers, trade magazines, forums etc.? However, when you pitch to these journalists, make sure to differentiate yourself from your competitors.

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8 ways reporters’ skills can defeat writer’s block—and help you find

PR Daily

You’re sitting at your computer, faced with writing a communiqué, press release or internal story on a dry topic. If your story is hard to write, could it be because you’re writing about products or pushing messages rather than covering the people affected by them?

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Hello Out There: Why Letters to the Editor Are Pure PR

Bad Pitch Blog

Dear Bad Pitch Participant: You have to remember that all democracy truly guarantees us is death, taxes and (says Mark Twain) good ole Letter to the Editor. The latter is one of the most effective ways to get coverage in your favorite newspaper or magazine.

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Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

The growth of online content and marketing campaigns amid a decline for other media—including TV, radio and print newspapers.

House of Style: Q-and-A With AP Stylebook Editor Paula Froke


What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? Writing in AP style means they’re speaking the language of the people they are pitching.

Buffalo Wild Wings ups the ante for Super Bowl OT, Krystal files for bankruptcy, and Starbucks sets sights on sustainability

PR Daily

decrease in expenditures on newspaper marketing campaigns and an 8.2% Instead of pitching a boring press release laden with corporate-speak for your next product launch, consider an activity that highlights your offering in a new light.

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

She admits that she sometimes misses the old-school journalists with fact-checking and other resources that used to populate newspapers. Writing should improve’. Even if you are working for a media conglomerate, you get a lot of bad pitches. Writing should improve.

Fast Five: Bad PR Photos, Top 100 Dailies, Writing Tips

Bad Pitch Blog

2) Top 100 Daily Newspapers in the United States -- Burrelles Luce Mainstream media haters can use this list to start their respective dead pools.