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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. Educating prospective customers.

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What are telco marketers learning about customer value creation?

Agility PR Solutions

The world’s leading wireless network operators and communications service providers possess a vast abundance of ever-multiplying customer data—and they’re now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage.

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. Our marketing ecosystem is digital and traditional.

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). I simply stole narrowed down themes based on this Hotwire Communications Trend Report. Just ask Qualcomm Wireless Reach. This is a spank-worthy practice. I promise.

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Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. appeared first on Firefly Communications.

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How to use Twitter Audience Insights for Marketing

Shift Communications

How can it benefit your marketing and communications program? You also get mobile data such as wireless carrier and device types. If, for example, you’re a credit card issuer and your followers don’t use your card, then you might have a marketing mismatch (or an opportunity). What It Tells You. Christopher S.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. Recently we engaged a mixologist to develop recipes for a delicious craft beer in its second year on the market, adding some extra flavor and creative juice to the campaign.

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