Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. 1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Cision

OCTOBER 16, 2017

Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. That’s why we invest in key areas of our technology to improve the way communicators and journalists work together.

Media 149

Media Pitching Data Technology 149

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 22, 2020

Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Survey 176

Survey Marketing B2B Study 176

Contently - Strategy

APRIL 14, 2021

Chrome currently fields more than half of all global web traffic. “Third parties have already begun using non-cookie technologies like Tracking Pixels, which provide many of the same features as cookies,” Shavell noted. What will change for brands. Google’s announcement sparked a strong reaction from brands.

Privacy 124

Privacy Google Advertising Advertising 124

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. What impact does this have on communication professionals? This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Account Manager, Marketing Technology.

SEO 155

SEO Google Web Infographics 155

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. For GE, however, it’s the culmination of a decade-long commitment to content marketing.

How To 111

How To Transportation Content Marketing Healthcare 111

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business.

Advertising 84

Advertising Advertising Privacy Analytics 84

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Facebook isn’t even the web. When was the last time that you created an infographic? Vice President, Marketing Technology.

Facebook 116

Facebook Video Brand Branding 116

ISEBOX

MARCH 18, 2016

But what if you could be as efficient as a machine and still master the finessed communications skills necessary to personalize your messaging? This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content.

Publicity 70

Publicity Enterprise Analytics Tools 70

Shift Communications

MARCH 5, 2015

It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. Photos has the potential to be a new medium to share visual content for brands, like infographics or visual collateral. Google+ did exactly what it was meant to do. Tori Sabourin.

Google 60

Google Infographics Advertising Advertising 60

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. One of the most powerful forms of influence is effective communication. John Haydon – @johnhaydon.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5 This is pretty powerful.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Huge expectation that digital budgets will grow over the next 12 months.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

DECEMBER 10, 2015

You can also search the web for free images – some photographers and artists make their work free to use. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Use their headshot from their company bio. Is the image a part of a greater campaign that has a landing page?

Infographics 60

Infographics Tools Guidelines Writing 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. SHIFT is unique among PR agencies in that it not only has Account Services teams, but a Creative Services team and Marketing Technology team as well.

Agency 60

Agency Creativity Infographics eBook 60

PR 20/20

MAY 23, 2017

As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan. You can create a channel or group in your company’s messaging system where all new web-based or downloadable content is shared.

eBook 145

eBook Product Launch Software Internal 145

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. Invest in automation and technology. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. The result? Choose workflow experiments.

How To 60

How To Software System Employee 60

PR Fuel

OCTOBER 16, 2018

While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. I looked high and low on the company’s web site and could only locate the company’s main office number. Corporate Contact Information. Let the media know.

Web 40

Web Pitching Local Report 40

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. It was a communication revolution. You should not start with three pages of A4, but a tweet, an infographic or a video. Everyone knows how they work.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

OCTOBER 26, 2015

But, as that great marketing communicator Bob Dylan sang, “things have changed.”. Enter online ad blocking software, a technology that Madison Avenue is viewing with the kind of horror that dentists express when forced to see the Nazi dental torture scene in the Dustin Hoffman film, “Marathon Man.” Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48