ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. 2017 also brought a reckoning of sorts for Facebook.

Airlines 180

Airlines Reputation Journalism Crisis 180

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

APRIL 25, 2017

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. Other companies, both within and outside of the airline industry, should take note.

Airlines 136

Airlines Crisis Viral Reputation 136

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. If that seems expensive, look at the video, think about the outrage, and consider the reputation damage involved. It’s hard to put a price tag on reputation.

Airlines 159

Airlines Hotels Crisis Reputation 159

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Everything counts. Move swiftly to correct untruths.

Publicity 120

Publicity Storytelling Journalism Viral 120

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. By monitoring trending topics in your industry, you can manage your brand’s reputation. Facebook trending. 2) Where is the topic going viral? Each platform has its own trending section: Google Trends. Twitter trends. Let’s talk.

Trends 61

Trends Viral Analysis Crisis 61

Reputation Us

APRIL 12, 2017

” Simple answer… communicate promptly, communicate factually and communicate often. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. As stated above, communicate promptly, communicate factually and communicate often.

Crisis 74

Crisis Airlines Viral Corporate 74

NewsWhip

APRIL 29, 2021

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. Angry Facebook reactions to the announcement. Facebook reactions were a key indicator in gauging how the public felt about this announcement. The top articles about the European Super League. interactions.

Crisis 114

Crisis Sports Media Facebook 114

Melissa Agnes

JULY 31, 2014

In the United States, under Section 230 of the Communications Decency Act, most interactive websites – including news outlets, review-based websites, and social networking websites – are generally immune from liability for content published by third party users. Internet Defamation Online Reputation Management'

Engineering 196

Engineering Reputation Viral Policies 196

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

Crisis 136

Crisis Privacy Airlines Facebook 136

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. I mean, we get asked that a lot, actually, it’s kind of a new title, but I think it’s for communications, it’s such a good time. So what are the roles for communications?

Advertising 131

Advertising Advertising Data Reputation 131

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Twitter is far too valuable a communications channel for organizations (with common sense) to leave it. Social media is a powerful communications tool that presents many wonderful opportunities. Chevron’s chosen response.

Case Study 232

Case Study Crisis Twitter Viral 232

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. Thomas, we discussed a case study.

Case Study 78

Case Study Study Agency Creativity 78

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. Critical Mention.

How To 61

How To Media Crisis Crisis Management 61

David PR Group

JUNE 8, 2017

If you haven’t heard the story, a number of students who had been admitted to the school had connected on the Harvard College Class of 2021 Facebook group. Some kids then starting posting risqué memes and eventually created their own splinter Facebook group. The story broke in the Harvard Crimson and soon went viral.

Privacy 66

Privacy Reputation Google Engineering 66

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Forget traditional ad buys; social campaigns for brands like Oreo, which celebrated gay pride with a rainbow-colored cookie photo on Facebook , are engaging younger consumers by being in their face and being clear about what they stand for. Yet it’s a tricky question.

Education 120

Education Leadership Viral Consumer 120

Victorious PR

FEBRUARY 16, 2023

By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales. In that case, your team will train you to communicate effectively with the media. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales. In that case, your team will train you to communicate effectively with the media. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales. In that case, your team will train you to communicate effectively with the media. This is essential to combat the risk of having a negative reputation.

Brand 52

Brand Branding Publicity Training 52

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence.

Social Media 60

Social Media Strategy Media Survey 60

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead. A big tech crisis.

YouTube 48

YouTube Ethics Crisis Industry 48

Waxing UnLyrical

APRIL 30, 2013

I love the collaborative energy, thoughts and community. The image went viral. After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? This is one of the problems with Facebook.

Social Media 111

Social Media Reddit Media Facebook 111

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. The-house PR person or head of communications.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. What’s your take on this from a crisis communications standpoint? This one alone is worth about a week’s worth of content quotas.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Waxing UnLyrical

OCTOBER 17, 2011

Based on the idea that NAB were breaking up with the other leading Australian banks, the campaign combined new and traditional media and communications to achieve some stunning results for the bank, including winning the Cannes Grand Prix in PR. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011.

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 101

Mobile Community System Social Media 101

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

Social Media 369

Social Media Media Enterprise Viral 369

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. The fact that many platforms (such as Facebook Ads) provide alternative styles of paid advertising in comparison to organic advertising means that your paid social ads will have greater potential for success.

Advertising 62

Advertising Advertising Social Media Facebook 62

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency.

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution. Contact us today!

Google 64

Google Digital PR Mobile SEO 64

NewsWhip

NOVEMBER 11, 2021

Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation. Highest Velocity will quickly show you the fastest growing articles and Facebook posts in terms of public interest. This is perfect for finding the most viral content at any point in time.

Reputation 78

Reputation Brand Branding Reddit 78

Stephen Waddington

AUGUST 27, 2018

[i] The model describes the different forms of communication between an organisation and its stakeholders. This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. Societal level – Organisations must recognise their impact on other organisations and publics.

Communications 60

Communications Analysis Web Handbook 60