Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share. Boost your Brand Awareness.

Viral 70

Viral Radio Media Sports 70

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. The truth is PR and communications professionals are more tech-savvy than ever. The post Does Data-Driven Storytelling Threaten the Role of the Communicator?

Storytelling 0

Storytelling Data Communications Technology 0

Onclusive

JULY 27, 2021

A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. He goes on to dissect how various stories go viral and what their significant economic impact can be.

Public Affairs 195

Public Affairs Viral Government Policies 195

ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. Most striking were the factors that do not explain the virality of false information. This is something most professional communicators known instinctively; the more novel the story, the more memorable, persuasive, and shareable it is.

Social Media 220

Social Media Viral Media Study 220

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Brand Branding 176

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels. with clear steps.

Brand 134

Brand Branding Instagram Video 134

Communications Conversations

JANUARY 5, 2021

They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. You work on the account for a couple of years, helping them publish on Facebook, Twitter and Insta. You’re still an editor on their Facebook page! Then, you decide to take a new job.

Government 74

Government Social Media Viral Guidelines 74

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.

Reddit 176

Reddit Software B2B Technology 176

Cision

SEPTEMBER 14, 2017

Not only is fake news a concern for journalists, but some of them attribute it to communications professionals. Facebook is a daily hub of social activity and expression for most people, and Facebook friends are often ideologically similar to ourselves. Social media’s influence on journalism is not just for promotion, though.

Journalism 309

Journalism Study Social Media Resources 309

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. Understanding the psychology of misinformation is critical for communicators who must combat it. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 45

Insurance Insurance Healthcare Communications 45

Melissa Agnes

AUGUST 29, 2014

Emory’s Excellent Crisis Communication on Facebook. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. As usual, below you’ll find our #CrisisRoundup of articles worthy of your attention. Enjoy and have an awesome weekend! From The Crisis Intelligence Blog.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Prohibition

AUGUST 4, 2023

TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. Stories are at the core of human communication and are more likely to evoke emotions and leave a lasting impact. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

APRIL 25, 2017

Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid.

Airlines 136

Airlines Crisis Viral Reputation 136

Flack's Revenge

DECEMBER 4, 2014

Get More: Daily Show Full Episodes , Indecision Political Humor , The Daily Show on Facebook. Despite the heavy (and humorless) hand, if you think the state of media there leaves no room for PR stunts, viral marketing, and click bait, guess again. The Daily Show. Needless to say, Jon Stewart had great fun with this, see the clip above.

Government 196

Government Viral Journalism LinkedIn 196

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb.

Brand 136

Brand Branding How To Storytelling 136

Scott Public Relations

AUGUST 27, 2019

This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. Understanding the psychology of misinformation is critical for communicators who must combat it. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Healthcare 40

Healthcare Insurance Insurance Communications 40

Solo PR Pro

AUGUST 29, 2017

Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Chevy has 19 million people following them on Facebook. Overcoming internal message bias to gain an outside perspective is crucial and necessary for communication success. In one ear, out the other.

Communications 48

Communications Viral Energy Measurement 48

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

Crisis 136

Crisis Privacy Airlines Facebook 136

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. Facebook trending. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. The truth is PR and communications professionals are more tech-savvy than ever. There’s nothing wrong with holding on to the art of storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start.

Publicity 120

Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. appeared first on Crenshaw Communications. The Losers.

Airlines 180

Airlines Reputation Journalism Crisis 180

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Answers for Modern Communicators. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 10 Crisis Communication Tips Every Business Needs. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Flack's Revenge

MARCH 8, 2018

And Facebook’s newsfeed algorithm counts engagement as an increasingly important signal. They also mentioned a recently released Chrome extension that they say predicts content virality. Despite the imperative to get more data-driven, I was just not getting it. After all, many get our news through the networks these days.

Data 159

Data Media Software Viral 159

NewsWhip

APRIL 29, 2021

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. Angry Facebook reactions to the announcement. Facebook reactions were a key indicator in gauging how the public felt about this announcement. The top articles about the European Super League. interactions.

Crisis 114

Crisis Sports Media Facebook 114

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. Meanwhile, his Facebook posts are used as a way to keep the public updated every step of the way, in near real time. Bezos’s approach to owned media looks a little different.

Facebook 97

Facebook Travel Instagram Viral 97

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. As he marched, he yelled, “Birds are a myth; they’re an illusion.

Reputation 78

Reputation Government Film Viral 78

Deirdre Breakenridge

APRIL 10, 2017

No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

The viral videos! If that’s a stretch, then at the very least, PR teams should have a strategy to post images on Instagram, comment and share news about viewing parties on Facebook, all in a way that’s meaningful to a brand. The post PR Takeaways From The Eclipse appeared first on Crenshaw Communications.

Hotels 200

Hotels Local Interviews Viral 200

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

Cision

NOVEMBER 30, 2015

What I want to do in this “Cyber Monday” piece is to look at five common misunderstandings about communicating with and converting digital and social customers. Take a look at Kohl’s Twitter replies and Facebook replies , and you’ll see that many customers use social media to resolve their issues with the brand.

Social Media 120

Social Media Facebook Print Advertising 120

Reputation Us

APRIL 12, 2017

” Simple answer… communicate promptly, communicate factually and communicate often. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. As stated above, communicate promptly, communicate factually and communicate often.

Crisis 74

Crisis Airlines Viral Corporate 74