Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Meltwater gamifies customer community. PR tech mentions Video makers.

Analysis 142

Analysis Tools Software SMB 142

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. In this case, transparency is everything.

Ethics 64

Ethics Guidelines Comparison Creativity 64

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. AI for social media Social media is another area where communicators can use generative AI to their advantage. But the AI technology is not just about automation.

Technology 141

Technology Crisis Management Social Media Training 141

Stephen Waddington

JULY 1, 2021

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. Communications professionals often get involved when a crisis arises, but this is too late!

Corporate 141

Corporate Report Privacy Government 141

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 118

Survey Communications Ethics Measurement 118

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless.

Communications 99

Communications Comparison Exercises Interviews 99

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

B2B 156

B2B How To Privacy Retail 156

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 223

Ethics Automotive Technology Conference 223

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

They discussed the ethics of data sourcing and activation to a packed room in Aria. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. Among the more interesting technologies were the drones, and not just as gimmicks this year.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Policies Employee 272

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 95

Technology Ethics Tools Creativity 95

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 144

Publicity Privacy Crisis Communications Ethics 144

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. What is the most difficult ethical challenge you ever confronted at work? Here’s the ideal world.

Ethics 78

Ethics Privacy Data Financial 78

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. That’s where internal communications and a culture of openness come into play.

Reputation 159

Reputation How To Employee Financial 159

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. That’s easier said than done.

Corporate 156

Corporate Reputation Policies Employee 156

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. As a communications pro, you are generally privy to conversations the rest of your peers are not.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Technology executives and entrepreneurs tend to be more comfortable on social media, but others are simply gun-shy. Finding a voice in the media.

Conference 160

Conference Leadership LinkedIn Social Media 160

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Stephen Waddington

FEBRUARY 24, 2020

It’s an international organisation created to uphold human rights, democracy and rule of law in Europe, comprised of 47 member states. The Council of Europe does not make binding laws, but exists to create international agreements across a wider range of countries than the EU. The Council give us a route to achieve that.

Government 78

Government Policies Ethics Media 78

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. This figure is likely to rise to 38% by 2023.

Tools 100

Tools Analysis Technology Internal 100

Stephen Waddington

NOVEMBER 11, 2020

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. Communication Capabilities 1. To align communication strategies with organisational purpose and values 2. To align communication strategies with organisational purpose and values 2. Let me know.

Tools 115

Tools Publicity Ethics Google 115

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Burrelles Fresh Ideas

APRIL 16, 2024

Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices.

B2B 93

B2B Marketing Measurement Social Media 93

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Maxim Behar

JANUARY 28, 2024

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. Each country has its laws, there are international laws.

Radio 59

Radio Ethics How To Writing 59

Stephen Waddington

APRIL 24, 2018

The framework takes a high-level view of what practitioners can deliver: Communication Capabilities 1. To align communication strategies with organisational purpose and values 2. To identify and address communication problems proactively 3. To build and enhance organisational reputation 7. To offer organisational leadership 10.

Education 95

Education Ethics Resources Software 95

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. Though there are several lessons to be gleaned from this, perhaps the most important is how critical communications planning is to mitigate risk in situations like this.

Crisis 36

Crisis How To Guidelines Reputation 36

Stephen Waddington

SEPTEMBER 20, 2018

Anne Gregory, Professor of Corporate Communication at the University of Huddersfield, is leading the project. Anne is a former President of the CIPR and a past Chair of the Global Alliance of PR and Communication Management.

Ethics 60

Ethics Technology Analysis Tools 60