Cision

MARCH 31, 2016

Start by arming yourself with a crisis communication plan. Not every crisis will go according to plan though. When a crisis hits, time is of the essence, and you should always be prepared to defend yourself. A new infographic from Fineman PR illustrates what your brand should do during the first 48 minutes of a crisis.

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Infographics Crisis Crisis Communications Brand 144

Cision

JULY 13, 2015

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. In fact, he’s likely to get the audience to laugh, too, which not only overcomes the crisis but also ensures a loyal and supportive customer base.

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Crisis Communications Crisis Communications Wikipedia 120

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

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Crisis Communications Social Media Crisis Communications 120

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy.

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Crisis Communications Mobile Google Crisis 154

Cision

JUNE 27, 2015

Once you take control of a crisis and find operations returning back to normal, you may feel tempted to sit back and celebrate your plan’s success. A post-crisis plan is just as essential as a pre- or mid-crisis plan. Don’t keep accomplishments locked up behind the scenes after a crisis hits. Review metrics.

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Crisis Crisis Communications Brand Branding 120

Cision

JUNE 20, 2015

However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. Check out these three levels of risk to determine when you need to call your crisis communication team to your side. Prepare yourself for a social media crisis. 1. Low-Level.

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Social Media Crisis Crisis Communications Media 120

Cision

NOVEMBER 19, 2015

Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan?

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Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has to say and persuade them to stand by your side. Don’t let a crisis catch you unprepared!

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Crisis Tourism Crisis Management Energy 120

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?

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Crisis Crisis Communications Brand Branding 120

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Most companies stop talking after the crisis,” Frizzell says. You need to invest and over-communicate.”. And over-communicate they did. Crisis preparation starts long before an incident.

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Crisis Brand Branding Crisis Communications 120

Cision

JANUARY 19, 2016

Brown discussed how Cision Global Insights helped mitigate the crisis faster by tracking audience in real time, provided qualitative and quantitative data for better decision-making and preserved the state’s tourism during the busiest season of the year. Could your brand manage a crisis in today’s social world?

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Crisis Tourism Local Crisis Management 120

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. In this low-trust environment, communication from the C-suite must be authentic.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. The post The Only B2B PR Event You’ll Ever Need appeared first on Crenshaw Communications.

B2B 136

B2B Leadership Trade Shows Insurance 136

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. The quality of queries changed too as the web evolved.

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Reddit Software B2B Technology 176

Cision

MARCH 25, 2016

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Those that do, however, can determine if a crisis is worth responding and how to react. Want real-time crisis communication tactics?

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Brand Branding Crisis Communications Crisis 120

Cision

FEBRUARY 4, 2016

To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), crisis communication) and ensure you’re following copyright laws when adding visuals or quoting others’ work. Get our free white paper for a six-step plan! Want to renovate your social plan too?

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B2C Crisis Communications Content Marketing Engineering 120

ImPRessions - Crenshaw Communications

JUNE 18, 2019

A compelling piece of branded content like a white paper or op-ed article can get a prospective customer into the purchase funnel, where he is then wooed through drip marketing messages, for example. They include a contingency or crisis plan.

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Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

JUNE 20, 2018

But the right resource will help identify, shape, and communicate what’s new and different about your business. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM.

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Education B2B Employee Crisis 178

Cision

JANUARY 19, 2016

He shares his thoughts on crisis communication and the keys to recovery. What do you think the most important steps in crisis management are? Having a well-written plan and understanding it before you get to the crisis is paramount. Want more crisis communication tips? Read our free white paper!

Tourism 120

Tourism Crisis Communications Crisis Crisis Management 120

Cision

DECEMBER 19, 2015

When rumors spread about the fast-food restaurant, McDonald’s followed social listening best practices to develop its response and prevent a social media crisis from fully developing. Get the free white paper! Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

OCTOBER 27, 2016

There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume. What are some of the key components of a successful communication strategy? It’s no secret digital has changed the way we communicate. Become a Headline Hero.

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Airlines Travel Consumer Creativity 120

5W PR

SEPTEMBER 13, 2019

A sound strategy considers the needs and interests of a company’s key stakeholders and tailors its communications to them in an open, clear and transparent manner. How do they prefer to be communicated with? It’s also good for lessons learned and a subsequent white paper or case study. How To Find Balance.

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Publicity How To Case Study Meeting 68

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Can you mitigate a crisis in real time? Learn how with Cision’s free white paper! What do you like most about working in the PR industry?

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Employee Agency Meeting Strategy 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. To test this process, we wanted to see what type of communications-related content resonates. Owned content. The Application. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Cision

DECEMBER 11, 2015

Back in the early days of the Internet, when AOL ruled the way we communicated, President Bill Clinton signed the Digital Millennium Copyright Act. Read Cision’s free white paper today! Scholars and historians discussed in The New York Times how they will soon publish a very controversial work: “Mein Kampf.”

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

APRIL 14, 2015

Here are some top takeaways during the keynote session “Achieving the Nirvana of Communications: How Bayer hit the ‘C-suite spot,’ boosted budgets and tied media relations to reputation” with Bayer Corps SVP and Head Communications & Government Relations Raymond Kerins Jr. The Media Won’t Cover You if They Don’t Know You.

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Media Relations Media Pitching Measurement 120

Cision

JUNE 19, 2015

Soft” skills like communication, teamwork and creativity — are just as important, if not more so. For important deliverables — new business proposals, communications plans, even news releases — his rigorous review process made sense. Sometimes mistakes lead to crisis. Click here for our free crisis communication white paper!

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Insurance Insurance Interviews Crisis 120

Shift Communications

JUNE 21, 2022

It rocketed into the global discourse and financial system so quickly that we often forget Bitcoind, the first cryptocurrency, literally did not exist until 2009 when the pseudonymous “Satoshi” wrote the seminal Bitcoin white paper that invented the dang thing. It wasn’t a bonafide economy until much more recently.

Marketing 60

Marketing Financial System Conference 60

Cision

JANUARY 28, 2016

where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. But the newspaper climate has changed.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. What I want to do in this “Cyber Monday” piece is to look at five common misunderstandings about communicating with and converting digital and social customers. Get our free white paper!

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Social Media Facebook Print Advertising 120

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . This will make interlingual and intercultural communication skills–or even the ability to recognize when to find a specialist–incredibly valuable for media and PR professionals. Prepared for a brand crisis? Want to make standout content?

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Trends Mobile Web System 120

Cision

APRIL 28, 2015

Try the outside-the-box content marketing ideas from our free white paper! If you want to drive action, you have to focus on your one thing. Drive that message home, and your publics will take action. Want to help your message stand out? Images: Bart Everson , Caelie_Frampton ( Creative Commons ).

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Employee Print Customer Service Local 120

Melissa Agnes

OCTOBER 13, 2014

Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. Information and best practices when it comes to hashtags and dark websites in crisis management. Crisis management concerns that absolutely need to be addressed.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. The white paper has its own specific audience and purpose that separates it from other PR content.

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Case Study Writing Pitching SEO 231

Cision

DECEMBER 14, 2015

you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. Impatience.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Cision

APRIL 5, 2016

When a crisis hits, it’s easy to assume you’re taking on water. So how can you gauge the true impact of a crisis on your brand? Media intelligence can help you understand the discussion surrounding the crisis so you can determine how best to act – or whether you need to act at all. Your audience’s reaction to the crisis.

Crisis 120

Crisis Measurement Crisis Communications Software 120

Melissa Agnes

OCTOBER 13, 2014

Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. Information and best practices when it comes to hashtags and dark websites in crisis management. Crisis management concerns that absolutely need to be addressed.

Crisis Management 100

Crisis Management Crisis Exercises Crisis Communications 100