Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has to say and persuade them to stand by your side. Don’t let a crisis catch you unprepared!

Crisis 120

Crisis Tourism Crisis Management Energy 120

Cision

JUNE 20, 2015

However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. Check out these three levels of risk to determine when you need to call your crisis communication team to your side. Prepare yourself for a social media crisis. 1. Low-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Cision

NOVEMBER 19, 2015

Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan?

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. A public crisis demands a public apology and public action.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Cision

JANUARY 19, 2016

Brown discussed how Cision Global Insights helped mitigate the crisis faster by tracking audience in real time, provided qualitative and quantitative data for better decision-making and preserved the state’s tourism during the busiest season of the year. Could your brand manage a crisis in today’s social world?

Crisis 120

Crisis Tourism Local Crisis Management 120

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Most companies stop talking after the crisis,” Frizzell says. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands. That’s wrong. The takeaways?

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JULY 13, 2015

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. In fact, he’s likely to get the audience to laugh, too, which not only overcomes the crisis but also ensures a loyal and supportive customer base.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Crisis communication plan Be ready for the unexpected. Content marketing Complement the PR efforts with a strong content marketing strategy.

B2B 78

B2B Strategy Communications Case Study 78

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Deirdre Breakenridge

MAY 13, 2019

By the time you’d detected a surge in negative sentiment, the crisis would already be well underway. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. Imagine: a brand like Starbucks averages over 63,000 daily mentions!

Training 399

Training Video Analysis Data 399

Cision

FEBRUARY 4, 2016

To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), crisis communication) and ensure you’re following copyright laws when adding visuals or quoting others’ work. Get our free white paper for a six-step plan! add tags to group similar content together (ex.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Stephen Waddington

SEPTEMBER 16, 2020

The team has a great attitude, confidence and a fierce drive to grow out of the crisis. Investing in your own learning has always been important for comms people, but this crisis has made the industry’s pace of change faster than ever, meaning there is more to learn. Story is a corporate punk. I knew we were going to get along.

B2B 151

B2B Banking Corporate Crisis 151

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. The quality of queries changed too as the web evolved.

Reddit 174

Reddit Software B2B Technology 174

Cision

MARCH 25, 2016

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Those that do, however, can determine if a crisis is worth responding and how to react. Want real-time crisis communication tactics? What is the impact?

Brand 120

Brand Branding Crisis Communications Crisis 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You’re recovering from a crisis event or near-death experience. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

JUNE 18, 2019

A compelling piece of branded content like a white paper or op-ed article can get a prospective customer into the purchase funnel, where he is then wooed through drip marketing messages, for example. They include a contingency or crisis plan.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

DECEMBER 19, 2015

When rumors spread about the fast-food restaurant, McDonald’s followed social listening best practices to develop its response and prevent a social media crisis from fully developing. Get the free white paper! If you’ve ever wondered why Coca-Cola tastes differently at McDonald’s, you’re not the only one.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

JANUARY 19, 2016

He shares his thoughts on crisis communication and the keys to recovery. What do you think the most important steps in crisis management are? Having a well-written plan and understanding it before you get to the crisis is paramount. Want more crisis communication tips? Read our free white paper!

Tourism 120

Tourism Crisis Communications Crisis Crisis Management 120

Cision

NOVEMBER 10, 2015

Instead, they should ensure readiness by assigning roles for PR or crisis responses and define processes before a situation arises. But when the Ebola crisis hit, founder Dr. Todd Phillips had to find a way to keep people interested in their mission until the organization could return to the country. Get our recent white paper today!

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent.

Communications 127

Communications Employee Leadership Writing 127

Cision

OCTOBER 27, 2016

There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume. When driving innovation, it’s imperative that you stay nimble, curious and actively listen for opportunities to make things better or different. Become a Headline Hero.

Airlines 120

Airlines Travel Consumer Creativity 120

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs monitor their brand’s online presence, respond to negative reviews and comments, and develop crisis management plans to address any issues that may arise. Managing Reputation Maintaining a strong reputation is crucial for any brand.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs monitor their brand’s online presence, respond to negative reviews and comments, and develop crisis management plans to address any issues that may arise. Managing Reputation Maintaining a strong reputation is crucial for any brand.

Publicity 52

Publicity Brand Branding Reputation 52

Cision

JANUARY 28, 2016

Read our free white paper! McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis. McDonald’s. Last year, rumors circled that McDonald’s had a secret contract with Coca-Cola which made their soda taste better.

Journalism 120

Journalism Brand Branding Employee 120

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. If there’s more than one issue or need, prioritize them and manage them as quickly as possible. Quantify as much as you can. Some of the comments can be priceless when considering adjustments or changes to your plan.

Publicity 68

Publicity How To Case Study Meeting 68

Cision

DECEMBER 11, 2015

There’s no doubt that copyright is a tricky subject to master, but with periodical trainings, internal wikis and other resources on hand, your brand can maintain its reputation in the industry and prevent an avoidable crisis. Read Cision’s free white paper today! Images: inspector_81 , Archie ( Creative Commons ).

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

APRIL 6, 2016

Do you know how to mitigate a crisis in real time? Learn top tactics with Cision’s free white paper! You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”. That is the lesson I have learned over the last 15+ years. . How can they overcome it? Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

MARCH 17, 2016

Can you mitigate a crisis in real time? Learn how with Cision’s free white paper! In terms of least, there are occasions when egos come into play, both with other agencies and collaborators, and too much time is spent trying to get credit or undermine work versus pulling together for a successful campaign.

Employee 120

Employee Agency Meeting Strategy 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Owned content.

Data 92

Data SEO Guidelines Advertising 92

Cision

APRIL 14, 2015

Good relationships also come in handy when your brand goes through a crisis. See slow PR’s benefits and how to implement it in our free white paper! Senior practitioners need to keep getting their feet wet and not pass all pitching off to junior team members. Don’t Just Work at Your Desk. Want to do media relations better?

Media Relations 120

Media Relations Media Pitching Measurement 120

Cision

JUNE 19, 2015

Sometimes mistakes lead to crisis. Click here for our free crisis communication white paper! But seriously, I said it before and I’ll say it again: mistakes are inevitable. Whether you make one that’s personal or professional, just admit it and move on. Are you prepared to handle one?

Insurance 120

Insurance Insurance Interviews Crisis 120

Cision

JANUARY 28, 2016

where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. Learn how with our brand journalism white paper! But the newspaper climate has changed. So when I had an opportunity to join Sitrick & Co., What do you hope to accomplish in your new role at Sitrick & Co.?

Journalism 120

Journalism Newspapers Writing Report 120

Cision

APRIL 28, 2015

Try the outside-the-box content marketing ideas from our free white paper! If you want to drive action, you have to focus on your one thing. Drive that message home, and your publics will take action. Want to help your message stand out? Images: Bart Everson , Caelie_Frampton ( Creative Commons ).

Employee 120

Employee Print Customer Service Local 120

Shift Communications

JUNE 21, 2022

It rocketed into the global discourse and financial system so quickly that we often forget Bitcoind, the first cryptocurrency, literally did not exist until 2009 when the pseudonymous “Satoshi” wrote the seminal Bitcoin white paper that invented the dang thing. It wasn’t a bonafide economy until much more recently.

Marketing 60

Marketing Financial System Conference 60