Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Time: 12:00 pm EST. The post Building The Perfect Pitch and Nurturing Your Media Relationships appeared first on Onclusive. Anne Keogh.

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Pitching Media Data Technology 195

Onclusive

OCTOBER 19, 2021

Here is our recommended business case outline for communications teams: Executive summary (elevator pitch) The challenge (business need) The solution (objectives, outcomes, supporting data, alternatives, risks) The benefits (for key stakeholders) The cost (budget, resources, one-time / recurring) Timeline, measurement & reporting.

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How To Measurement Data Writing 396

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Not All Travel Pitches are Created Equal. Look Beyond the Email Pitch.

Travel 174

Travel Pitching How To Radio 174

ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Clearly, there are benefits to pitching local media. If there is no local news angle, the reporter will ask, “How is this relevant to Staten Island?”

Local 292

Local How To Newspapers Pitching 292

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

MAY 5, 2022

Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Since this is my first PR job, there are many things I didn’t know – from how to use Cision to how to prep for a client meeting. It gives me confidence and comfort with my daily tasks.

How To 301

How To Writing Tools Energy 301

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol.

How To 203

How To Case Study Meeting Pitching 203

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. In communicating on behalf of clients, we can never set up a problem and then be vague about how to solve it. FDR was, among other things, a master of public relations.

Communications 106

Communications How To Banking Government 106

Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Details like that make a byline more than just another pitch. The post How To Interview Experts Like A Journalist: Tips For PR Teams appeared first on Crenshaw Communications. In industry bylines, too, you want to paint a picture that the reader can imagine. And you want an SME to paint that picture for you.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

DECEMBER 9, 2020

Mom and Dad are settling in with Lila as she will quickly learn how to draft a press release and pitch media. The post Crenshaw Communications Welcomes Lila Harihar! appeared first on Crenshaw Communications. We are so excited for this new chapter of your family and cannot wait to meet her.

Communications 170

Communications Pitching Meeting Media 170

PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” ” People know the power of television and they see me there regularly and they want to know how they can be that expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. Transcript.

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Pitching Television Interviews Video 130

The Hoyt Organization

DECEMBER 12, 2023

They know from a very young age how to genuinely display self assuredness while guarding against the lack of humility and an inartful ego. Mastering confidence is essential for establishing a positive first impression with your audience; whether that be the community, members of the media, a client or a new acquiantance.

Pitching 96

Pitching Publicity Meeting Storytelling 96

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. PR: “What are the chances that you’ll write about this pitch?” For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism.

Pitching 187

Pitching Storytelling Media Writing 187

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Again, communication is key. . Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. A PR team can’t force journalists to cover a particular story, and we don’t exert perfect control over when and how they cover it when they do. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

APRIL 3, 2020

It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting. Thought leaders and their reps should have their eyes on Q4 and 2021 with regard to traditional live presentations, since as a rule you must be pitching topics to programmers at least six months ahead.

Conference 284

Conference How To Trade Shows Leadership 284

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Agility PR Solutions

AUGUST 29, 2021

Headlining Agility PR Solutions’ summit were our three keynotes, Michael Smart, renowned PR coach to the big names in business; Isabel Lara, Chief Communications Officer at NPR; and Katie Paine, CEO of Paine […].

Pitching 147

Pitching How To Media Media Relations 147

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Cision

FEBRUARY 19, 2016

In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching.

Pitching 120

Pitching How To Trade Shows Case Study 120

ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. PR doesn’t just need to be pitching over email. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. If your company is willing to say what others won’t, you have found a megaphone. . Share relevant and timely data.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

AUGUST 14, 2019

Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. So how is it that most of the greatest earned media placements in my 20-year PR career have come from a connection I’ve made on the phone? Mind you, it’s the same email pitch I already sent. The email pitch they never read.

Pitching 149

Pitching Meeting Training Communications 149

Solo PR Pro

AUGUST 29, 2023

If you're a communications professional, you already have a knack for conveying messages. As a PR and communications professional, your expertise lies in storytelling. Translate this into your pitch. The story isn’t about you or your company, but about how you can solve a specific problem for the client. Resist the urge.

Communications 78

Communications Pitching Storytelling LinkedIn 78

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. That’s one reason why embargo pitching is still relevant in today’s accelerated news environment.

Pitching 177

Pitching B2B Product Launch Report 177

Cision

MARCH 18, 2016

We asked him to share some advice on how to pitch him, and he’s given some great tips below. How do you prefer to receive pitches? Can you be pitched via these channels? I am open to Twitter or Facebook communication as well. I like to receive story ideas via email. What will catch your attention?

Pitching 120

Pitching How To Travel Writing 120

Landis PR

MAY 1, 2024

In life, it’s usually not a great idea to compare yourself to others…but in communications? Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. Press Release Review: Cut and paste boilerplates into the analysis report.

Analysis 52

Analysis Writing How To Media 52

ImPRessions - Crenshaw Communications

MARCH 2, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking.

B2B 156

B2B How To Pitching Conference 156

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

Pitching 62

Pitching Consumer How To Meeting 62

PR for Anyone

OCTOBER 14, 2021

This week I want to talk to you about how you use the publicity that you get as a lead generation tool. But before I tell you how to do that, I would love it if you would pop over to our YouTube channel and like this video and subscribe to our channel so you’ll get all these amazing videos right when we do them.

Tools 130

Tools How To Publicity Interviews 130

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Flack's Revenge

NOVEMBER 26, 2019

Job requirements for those pitching consumer tech products may be more like general CPG. It discusses how to overcome some of the challenges the young company faces, here’s an excerpt: Startups… need to play offense. The post How to Overcome Startup PR Challenges appeared first on Flack's Revenge.

How To 207

How To Enterprise Government Technology 207

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Or, they may want to discuss how to make the biggest splash possible with any upcoming announcements. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Or, they may want to discuss how to make the biggest splash possible with any upcoming announcements. Brainstorming can also involve discussions with brand executives to get their POV for potential bylines or pitch ideas.

How To 156

How To Meeting Case Study Survey 156