Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Solo PR Pro

NOVEMBER 10, 2020

Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless. Identify the strong communications professionals from the weak.

Communications 99

Communications Comparison Exercises Interviews 99

Konnect Agency

MARCH 31, 2020

1 Be Very Realistic as You Take Stock of the Situation: Before diving into a communications plan of attack, it is important to take note of the current realities of how day-to-day life has changed and how this change has dramatically impacted the news that is being shared and the content editors are seeking. . #2

Communications 69

Communications Crisis Communications Crisis Social Media 69

PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer.

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

5W PR

JANUARY 29, 2024

Understanding their anxieties, priorities, and preferred communication channels is key to crafting targeted messaging that resonates. PR professionals must master the art of transparency, finding creative ways to showcase the value of technologies without compromising classified information.

Industry 78

Industry Publicity Ethics Privacy 78

Cision

JUNE 27, 2015

A post-crisis plan is just as essential as a pre- or mid-crisis plan. Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. Update your crisis communication plan.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Shift Communications

OCTOBER 29, 2014

But the only way to practice crisis communications is to imagine worst-case scenarios (break the system) and practice – thus institutionalizing the chaos. PR professionals are planners; we’re creative; we’re ready for anything. Especially in PR, we always try to fix things (just ask Olivia Pope ). Go forth and break things!

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

PRSay

FEBRUARY 1, 2022

And while the Anvil programs have a proud, long history of shining a light on our industry’s most effective and creative efforts, PRSA and its Honors & Awards Committee are not resting on their laurels. We also removed some categories that were clearly out of date.

Crisis Communications 158

Crisis Communications Crisis Creativity Data 158

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. Taking the crisis out of crisis communications. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

Cision

OCTOBER 22, 2015

Only 40 percent of brands have a go-to plan for when crisis strikes. Michael Fineman, president of Fineman PR makes crisis communication easy by providing clients with a mid-crisis checklist. As stated in “How to Plan and Manage Crisis Communication in a Social World,” “The simpler the message is, the better.”

Crisis 120

Crisis Video Crisis Communications Crisis Management 120

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Want even more crisis communication advice?

Crisis 120

Crisis Crisis Communications Brand Branding 120

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation. AI is not a magic bullet.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Wadds Inc.

SEPTEMBER 19, 2023

In 2018 research found that as technology reshapes our profession, the enduring value of human skills such as creativity, critical thinking, and emotional intelligence were still in demand. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 126

Publicity Ethics Government Policies 126

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Most companies stop talking after the crisis,” Frizzell says. You need to invest and over-communicate.”. And over-communicate they did. Crisis preparation starts long before an incident. That’s wrong.

Crisis 120

Crisis Brand Branding Crisis Communications 120

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. 10 Crisis Communication Tips Every Business Needs. How to Prepare a PR Crisis Plan.

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

NOVEMBER 19, 2015

Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan? Crisis plans should be centered on making communication readily available and easy to understand. Get help with our free white paper! Keep It Simple.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Presspage

JUNE 16, 2023

In this post, we explore the current capabilities of AI and look at the predictions about AI and its future for Investor communications. While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making.

Financial 78

Financial System Ethics Data 78

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Landis PR

JANUARY 3, 2024

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver. followed by avoidable communications missteps.

Transportation 59

Transportation Film Television Education 59

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

This allows me to quickly mobilize the resources necessary to respond to a client's crisis. Communicate effectively Ray Donovan is a pro at what he says and how he says it. Given how quickly his team and partners solve problems, they understand his communication style well. For me, the best brief is a short brief.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

The Hoffman Agency

AUGUST 18, 2020

They put on their cape of communication every day to take their clients to new heights with their extraordinary abilities and powers. Captain Content Development: Captain Content Development creatively navigates brands through any announcement or story by crafting unique messaging. Which PR Superhero are you?

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

5W PR

JUNE 10, 2022

That means the business will have to communicate with one PR professional regarding the media outreach they want to pursue, and then a different professional about the billing and contracts. This can quickly turn into a confusing situation for businesses, especially if the big PR company they’re working with has a big staff on board.

Publicity 88

Publicity Resources Crisis Communications Company 88

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. For companies without an effective data science practice, crisis communications will be an ongoing trial. To remain competitive, marketing and communications companies will need to rethink what they do and how they do it. @Airbnb has no rooms. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

Melissa Agnes

JULY 17, 2014

Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. the first of its kind, along with being creative or inventive? Eric Chandler’s top 3 despised buzzwords. Written by Eric Chandler.

Social Media 252

Social Media Crisis Media Viral 252

Cision

SEPTEMBER 9, 2015

In the middle of a crisis? Click here to manage crisis communication in a social world! Images: herlitz_pbs , Ken Teegardin ( Creative Commons ). Messaging, calls to action, and even how your brand responds to others are all things your company will be judged on. You don’t want to skimp on your efforts here.

Social Media 120

Social Media Media Crisis Communications Crisis 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Solo PR Pro

JANUARY 18, 2022

Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. Cross-country career path.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Understanding this enables you to respond more efficiently with relevant communications. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials.

Technology 76

Technology Training Data Consumer 76