Maxim Behar

APRIL 14, 2024

How do these different roles complement each other, and how do they shape your perspective on communications? And that's how I combine all the diverse activities that fill my day, but now they can be summed up with a single word – communications. Now, it sits in my small room at the M3 Communications Group, Inc.

Writing 59

Writing Social Media Meeting Interviews 59

Doctor Spin

JANUARY 19, 2024

Here are my principles for communicative discipline. Communication is important. For organisations, communication is critical for long-term survival. Therefore, as a public relations adviser, I adhere to a series of principles to uphold communicative discipline. The Platitude Sickness: The Trash of Corporate Writing.

Communications 52

Communications eBook Leadership Corporate 52

Deirdre Breakenridge

OCTOBER 6, 2017

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions. I’ve been writing this book for years and it’s finally finished. I’ve learned so much from all of you.

Communications 211

Communications Course Video Writing 211

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2023

College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. As someone working at a top PR agency, I know there were some missing courses.

Pitching 292

Pitching Crisis Communications Ethics Course 292

Doctor Spin

FEBRUARY 15, 2024

Here are communications synonyms (with explanations). Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? And what are some communications synonyms? Here we go: Communications Synonyms Communications synonyms (and explanations).

Communications 52

Communications eBook System Corporate 52

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

Deirdre Breakenridge

OCTOBER 14, 2019

Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. This semester, I’ve teamed up with Professor Priya Doshi, who is teaching a Writing for Strategic Communication course. Stay tuned for the three winners in the upcoming weeks!

Course 30

Course Writing Blogging Communications 30

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. Stoga, Carson Stoga Communications. Melissa Vela-Williamson, APR, MVW Communications. Read on for their helpful tips.

Writing 104

Writing Analysis Case Study Video 104

Engage PR

AUGUST 13, 2020

I was already confident in my ability to write, having done my degree in English and Linguistics, and masters courses in PR and Corporate Communication. However, I had to unlearn much of what I knew about academic writing, and take on board new methods for constructing impactful and informative media-ready copy.

Writing 78

Writing Construction Course Strategy 78

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. How to pitch media.

Conference 368

Conference Pitching Agency Writing 368

Communications Conversations

NOVEMBER 12, 2021

4- Multi-media content creation for communicators (photo + video + audio). Of course, SEO/SEM are part of the digital/social media class I teach, but we spend 2 weeks, at most, on the topic. And sure, there’s news writing and video editing and courses like that as part of any J-School or strategic comms program.

Communications 155

Communications SEO Social Media Video 155

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

It’s all about… communication. PR is a part of communications, but ironically, we don’t always communicate well with one another within a team. Clear and cogent communication among team members ensures that every member knows their task and the deadline. Writing still matters. What needs improvement?

Writing 170

Writing Pitching Meeting Communications 170

PRSay

JUNE 19, 2018

But first I want to explore why this type of language is so common among communicators. In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. Instead, it stems from our mindset.

Writing 95

Writing Pitching Course Conference 95

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

Deirdre Breakenridge

MAY 30, 2018

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. That said, Team Fact could reverse the trend by stepping up its game on the communications front. But all too often, no effort is put into communicating research. Communicators need to help researchers adopt some of the components of a PR 2.0

Communications 171

Communications Training Education System 171

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

You can gain buy-in from decision-makers and ensure quick course corrections for any mistakes by building checkpoints and milestones into the plan. Ask yourself if your PR plan meshes with other marketing and communications plans including advertising and direct marketing. Build in checkpoints. Ensure message alignment.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Taking the time to put thought behind client communications will save time and productivity in the long run. . What is your PR resolution for 2022?

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . And of course, it adds to the executive’s speaking portfolio that builds their case to speak at more events, which then leads to more PR opportunities. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. As communicators, isn’t the information we gather, including asking subject matter experts, only as good as our questions? •

Publicity 173

Publicity Software Education Technology 173

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

PRSay

APRIL 2, 2024

So why not write a one-minute news release? The answer, of course, is: You don’t.” Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. So would your readers. So, how long is too long? Keep news releases to 200 words or less. Keep leads to 25 words or less. “‘In

Journalism 157

Journalism Writing Measurement Course 157

ImPRessions - Crenshaw Communications

MARCH 1, 2024

In 2024, course-correct if you find yourself slipping toward any of these mistakes. You’re speaking too soon Of course a business is going to be excited about a new product or initiative. You don’t sound excited In B2B PR, marketing, and communications, we often make an effort to sound calm, measured, and cool-headed.

Industry 170

Industry Case Study B2B Resources 170

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Guest post by Crenshaw Communications account coordinator, Jordan Farbowitz . Of course, this is true for nearly anyone on the front lines of public relations, but it’s more specialized in B2B. What about automated customer communications management for highly regulated industries? They’re always up-to-date.

B2B 278

B2B Leadership Survey Data 278

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 105

Communications Community Crisis Film 105

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Of course not.

Communications 160

Communications Storytelling Film Training 160

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

The same holds true for the quotes we may write in press announcements. If it is in a press release, of course we may feel pressure to position it as something the industry hasn’t seen before to gain more media attention. Of course you’re proud! When it comes to hyperbole, less can be more – credible, that is. .

Course 418

Course Meeting Industry Corporate 418

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Whether you pursue a career in communications or ultimately something else, there’s no time like right now to make a positive difference in many people’s lives and even the world. By Landis Staff. Maybe consider it! Never stop learning.

Communications 52

Communications Software Interviews Journalism 52

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Media relationships, of course, are at the heart of PR plan execution. Breaking news happens fast, and reporters writing stories are looking for a quick reaction. The post 5 Ways To Amplify PR Efforts appeared first on Crenshaw Communications. Always be building…media relationships .

Social Media 322

Social Media Data Report Tools 322

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. Communication professionals spend the majority of their time in their mailbox. The post PR workflow hacks visual crash course appeared first on Frederik Vincx. Can you keep up?

Course 60

Course Software SEO Tools 60

PRSay

APRIL 25, 2024

If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. Create actionable steps to achieve these goals, such as enrolling in a course, seeking feedback from colleagues or practicing new skills in your daily work.

Strategy 78

Strategy Brand Branding Leadership 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397