Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Who’s authorised to speak to community groups and the wider public?

Corporate 107

Corporate Communications Guidelines Policies 107

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve?

Measurement 368

Measurement Guidelines Data Education 368

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

Mark My Words

MARCH 9, 2023

The Guardian Gary Lineker may have famously managed to avoid being carded for foul play during a 16-year professional football career, but the latest politically loaded social media salvo from the BBC’s highest-paid presenter has the corporation’s director general seeing red.

Policies 60

Policies Guidelines Sports Social Media 60

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Axia PR

SEPTEMBER 15, 2020

The Barcelona Principles provide best-practice guidelines to measure how well public relations and corporate communication efforts are working. Measuring your PR and communication campaigns the right way proves its value.

Measurement 62

Measurement Guidelines Corporate Social Media 62

Stuart Bruce

JULY 16, 2014

For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Content corporate communications public relations Research blogging Global Web Index GWI'

Blogging 144

Blogging Writing Guidelines Film 144

Newsfile

DECEMBER 13, 2023

They do not require the input of sensitive or confidential corporate information. Summarize public financial and operational data of [company’s] key competitors to highlight [company’s] competitive advantages. Utilize the prompts below to assist with tasks and gain valuable insights. Compose an update on ESG initiatives.

Financial 105

Financial Crisis Management Training Analysis 105

Stephen Waddington

AUGUST 26, 2020

The guidelines are timely. The 18-page document advocates that for public relations teams to be part of the teams building algorithms. The Ofqual algorithm fails the test on several grounds, including diversity and transparency.

Ethics 140

Ethics Guidelines Data Education 140

Mark My Words

MARCH 10, 2023

The Guardian The BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars. The BBC has struggled with the outspoken Lineker.

Social Media 60

Social Media Policies Government Media 60

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. Consistency in messaging strengthens brand identity and builds public trust. These indicators reflect public response and engagement levels.

How To 78

How To Ethics Measurement Creativity 78

Waxing UnLyrical

MARCH 12, 2013

For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations.

Ethics 78

Ethics Publicity Guidelines Government 78

5W PR

MARCH 23, 2020

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. If an employee is feeling sick, or could potentially have been exposed to the virus, encourage them to stay home and monitor themselves concerning the CDC’s guidelines. Infected Employee.

Policies 103

Policies Guidelines Government Employee 103

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? According to the American Gaming Association , the industry’s economic impact is $240 billion annually. What has stayed the same?

Corporate 0

Corporate Airlines Financial Journalism 0

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

These changes set up occasions for lively public discussions for clients. It’s a fertile newsjacking opportunity for ad tech companies who want to present themselves as good corporate citizens, or to downplay the business effect of CCPA, or simply to show leadership on the issue of privacy. What am I missing?

Privacy 156

Privacy Advertising Advertising Data 156

Cision

JUNE 26, 2015

6. Build Social Guidelines. For general guidelines on messaging, be sure to address the five W’s. Think about who will talk on behalf of your organization, what they will say, when and how often they will address the public, why they would speak and where they will communicate. Digital is not the end all be all.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. There’s nothing wrong with quantifying publicity.

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

APRIL 19, 2022

If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. Reporters will look to see who these people are – and they respond well when they see a real human behind the handle – not just a nameless, faceless corporate shadow. Humanize it.

B2B 103

B2B Twitter Brand Branding 103

PRSay

JULY 1, 2020

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. I hope to see guidelines on how to better integrate measurement for paid influencers, and the shifting digital-data landscape.”.

Measurement 170

Measurement Communications Banking Survey 170

5W PR

JANUARY 16, 2020

The Cayman Islands Department of Tourism recognizes the natural beauty that draws tourists in, and instead of closing off those areas to protect them, they’ve put in regulations and guidelines so that the beauty can be enjoyed by all. Fly With Peace of Mind.

Airlines 133

Airlines Hotels Tourism Energy 133

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. Because many companies simply don’t have good social media governance guidelines in place. It was a response to Rep.

Government 74

Government Social Media Viral Guidelines 74

Landis PR

MAY 9, 2022

Hollow apologies are easy to spot and will negatively impact the company’s standing in the media and court of public opinion. Adhere to Legal Guidelines: Your legal counsel is a crucial component of the crisis team. Additional Resources: PRGN, Top 5 Corporate Crises in 2021 to Learn From. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. The Art of Public Speaking. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

SEPTEMBER 24, 2020

During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around. Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines.

Examples 130

Examples Transportation Media Tourism 130

Communications Conversations

AUGUST 21, 2015

And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. And, on the surface, it doesn’t appear that Nick broke any big company guidelines. So, we have a public that increasingly does not trust CEOs.

Case Study 60

Case Study Employee Study Guidelines 60

Newsfile

APRIL 13, 2023

Whatever your level of experience, you can employ some of the earnings press release guidelines that top companies use. Typically, public relations professionals or investor relations professionals write these press releases. Corporate management intends this quote to summarize company earnings and operations.

Examples 52

Examples Company Financial Brand 52

Shift Communications

MARCH 2, 2015

A fair number of corporate newsrooms attempted in the past to provide a more interactive experience. Many companies have preferred to use proprietary video players (based in Flash) rather than upload corporate videos to cloud-based video services like YouTube. Marketing Public Relations Search SEO' Complication 1: Flash.

Mobile 60

Mobile SEO Guidelines Software 60

Landis PR

APRIL 19, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, cometis AG. ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. Photo courtesy of Akil Mazumder. For the original blog, please see here. Global ESG standards. Conclusion.

Report 52

Report Financial Internal International 52

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Pre-Call Announcements: Use various channels such as email , social media and your corporate website , to help ensure maximum awareness and attendance.

Conference 52

Conference Government Retail Analytics 52

Waxing UnLyrical

SEPTEMBER 20, 2018

Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” The Public Relations Society of America makes it crystal-clear that “Honesty” is a key element in its Code of Ethics. “We Public relations icon Arthur W. …“What do we say?”…“What

Ethics 65

Ethics Nonprofit Guidelines Exercises 65

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” With public platforms, succeeding in a pay-to-play world mostly means advance planning.

Advertising 52

Advertising Advertising Ethics Conference 52