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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

I think I could make a case arguing the ethics either way. Professional communicators that have worked on similar messages know these things go through all sorts of review. Often the final result reflects an executive preference, but the communicator becomes the conduit.

How CEOs are boosting ethics engagement to fuel corporate culture and brand trust

Agility PR Solutions

CEOs are deepening their engagement in the areas of ethics, values, trust and transparency, according to new research on the marketing and communications practices of leading companies from EthicOne and the Ethisphere Institute. The new, jointly released Ethics in Marketing & Communicationsstudy examined all 135 companies on the 2018 World’s Most Ethical Companies list as […]. Public Relations branding

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Public Relations Is at the Intersection of Artificial Intelligence and Ethics

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This matters in public relations because, inevitably, we will find ourselves at the intersection of AI and its effects on people.

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The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Ethics of PR Consultancies in “Choosing” Clients appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients.

When Passion Meets Ethics

PRSay

Without going into detail, here’s what I can say about that situation: Someone was insisting that we communicate something in a way that did not comply with my core values. This pretty much frames most ethical dilemmas, doesn’t it? Even in non-crisis PR situations, “now” reflects a time well before something reaches the public eye. Doing the right thing gets at the very essence of good public relations. Ethics Ethics Month PRSA Code of Ethics

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

10 actionable PR tips for communication success in 2020

Stuart Bruce

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

It’s time to put PR ethics front and center

PR Daily

Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the Consequences of Managerial Indiscretions: Sex, Lies, and Firm Value , a study published in the Journal of Financial Economics. We need a road map for ethical persuasion,” Conner said.

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PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” But how should we, as public-facing representatives of an organization, be expected to tell those publics what’s going on or what we’re planning without causing even further damage to our organizational reputation?

AI Ethics guide foresaw “mutant” A Level algorithm

Stephen Waddington

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation.

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent.

The Integral Role of Ethics in Investor Relations

PRSay

A few months ago, I read something from a PR professional that revealed a certain amount of confusion over the matter of investor relations (IR) and ethics. More to the point, it occurred to me that the confusion could simply be due to some communicators who rarely get involved in IR matters assuming that investor relations presents a higher number of ethical challenges than other communications disciplines. The PRSA Code of Ethics does provide some help.

Question of the Month: What Does Acting Ethically as a Communicator Mean to You?

PRSay

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. A communicator who acts ethically is committing daily to morally practice with a level of excellence, advocacy, and fairness when someone is watching and then they are not.”

PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Yet just as important a question to me is the role of professional public relations practitioners and the businesses they serve.

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Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving.

Ethics and Accountability in Public Relations are Non-Negotiable

Waxing UnLyrical

For the record, I don’t watch the program regularly, mostly because I find just about everything about it repulsive to me, as a public relations professional now teaching the next generation/s of PR pros.). Everything from computer hacking to false representation – and probably accessory to murder – was covered in this particular program by what appears to the unknowing public as a “day-in-the-life” of a successful public relations/lobbying firm.

An Open Letter to Public Relations Professionals

B2B PR Sense

As noted in the 2018 Global Communications Report , "PR executives predict a decline of resources devoted to earned media over the next five years, as owned and paid media budgets continue to grow.". What Public Relations Professionals Need To Know. Source: 2018 Global Communications Report. Today, earned media represents 50% of a PR agency's revenue, but over the next five years, according to the Communications Report, it's expected to fall to 37%.

PR 2020 vision – AI, professional development, measurement, purpose

Stuart Bruce

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce. CIPR corporate communications CSR Ethics Measurement and Evaluation PRCA public relations Technology

R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. In our profession of public relations, the word "spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth. Corporate Communications

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Top 10 takeaways from the CIPR State of the Profession survey 2019

Stuart Bruce

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. CIPR corporate communications Crisis Communications Ethics Measurement and Evaluation Media Relations PR strategy public relations TrainingThe top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

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Will an ethical lapse haunt the ghostwriting profession?

PR Daily

While the precise source of the plagiarism remains in question, the heavy load of public leadership is clear. Any speechwriter worth her weight in words recognizes the contributions made to public oratory by Reagan's Peggy Noonan and Kennedy's Ted Sorenson. Sometimes, though, they need folks like us, corporate Cyrano de Bergeracs, to whisper in their ears, to turn their ideas into compelling messages that inform, inspire and motivate audiences.

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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee.

Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

Both majored in public relations, each finishing near the top of her class. Like most public relations professionals, both of my former students face intense pressure from employers and clients to produce results. With faster-than-lightning change and technology, sponsored content, aka native advertising, offers ecommerce communicators clever tools to meet these daunting challenges. Both former students are strongly committed to ethical practice.

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Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative

PRSay

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. ” Dean Essner is the editorial assistant for PRSA’s publications. Diversity Thought Leadership Diversity & Inclusion Ethics Ethisphere Metrics

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Lies, damned lies and facts

Stuart Bruce

In the UK’s EU referendum the Leave… Continue Reading → CIPR corporate communications Ethics public relationsIt’s an inconvenient truth that facts don’t convince people. In fact, there is evidence that facts can work to convince people to believe the exact opposite, even more strongly than they did before.

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. They bring a valuable perspective to the state of today’s communications. (L

IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

PR – the public relations profession – being a member, joining in and taking part

Stuart Bruce

I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member. I can do this by actively participating in committees, writing and updating publications and guides, and by speaking at events and conferences.

Communication by Deliverables: A Better Mindset for Remote Work

Doctor Spin

However, as most of us know — this doesn’t solve the underlying problem of corporate cultures where leaders don’t trust their workforce to do too much of their work from home. Communication by deliverables. A clear way of doing this is communication by deliverables.

Study: Millennials unprepared to serve as ‘ethical conscience’ in PR

PR Daily

Ethics is a bedrock of contemporary public relations, whether it’s avoiding conflicts of interest or resisting the temptation to give a pair of your client’s racing skis to a sports magazine columnist. The study, “ Silent & unprepared: Most millennial practitioners have notembraced role as ethical conscience ,” found significant differences in preparedness to offer ethical counseling between generations. Not expecting ethical dilemmas.

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. Society is demanding that companies, both public and private, serve a social purpose. Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3

How PR pros are stewards of corporate character

PR Daily

PR professionals wear a lot of different hats, but according to Wendi Strong, executive vice president of enterprise affairs and chief communications officer for USAA, their chief role is to protect their brands' corporate character. In remarks at The Plank Center for Leadership in Public Relations' annual John Koten Distinguished Lecture last month, Strong emphasized that corporate character is at the intersection of brand and reputation.

PR and ad-blocking – don’t do it

Stuart Bruce

Most public relations professionals now acknowledge the importance of paid media, alongside earned, shared and owned – PESO. corporate communications Ethics Journalism Media Media Relations public relationsBut for earned media to work there … The post PR and ad-blocking – don’t do it appeared first on Stuart Bruce.

Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Most seasoned communicators have managed a crisis at least once in their career and are prepared for a single-impact incident, such as a natural disaster, an act of terrorism, an oil spill or a corporate scandal. Communicators need to be the calm in the midst of the chaos.

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. A strong corporate reputation is important because research shows people buy from brands they know, like and trust. And so the corporate reputation is the theme for this week’s Unscripted Marketing links [UML].

Trust Me, PR is dead – long live public relations

Stuart Bruce

That said there is much to take about public relations from the book, not least Robert’s definitions of the five major threats facing public relations: data and insights; outcomes, not outputs; networks, not hierarchies; scale; talent. One of my memories from studying for my CAM Diploma in Public Relations 25 years ago is the example of British Telecom and its smelly, vandalised phone boxes on street corners. Real public relations is more important than ever.

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

Hello, communicators: Executives from three-dozen Michigan-based companies, including Ford and General Motors, issued a joint statement against proposed voting bills that will make it harder to vote in Michigan and other states.

Davos World Communication Forum highlights

Stuart Bruce

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. For the first panel we found three excellent replacements: Zsuzsanna Beke , Head of Public Relations and Public Affairs, Richter Gedeon Plc.

McKinsey’s Cautionary Tale for Communicators

PRSay

Whether you’re a management consultant, lawyer, investment banker or communicator, any adviser in these situations must do several key things: • Put yourself in the mind of whoever is on the other side of an issue. . Thought Leadership crisis Crisis Communications crisis management leadershi