Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them.

Technology 120

Technology Pitching Insurance Insurance 120

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. The other day, I asked ChatGPT to do a pitch for me, and it gave me this four paragraph long pitch.

Communications 97

Communications Marketing Pitching Technology 97

ImPRessions - Crenshaw Communications

AUGUST 14, 2019

Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. In my experience, more than 90% of the time when I do connect with someone by phone, they end the call requesting the email pitch. Mind you, it’s the same email pitch I already sent. The email pitch they never read.

Pitching 149

Pitching Meeting Training Communications 149

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Figuring out which is which – is the challenge.

Study 172

Study Communications Survey Pitching 172

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Happy Thanksgiving from all of us at Crenshaw Communications!

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Learn the coverage and beats. Narrate the story.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. And if there’s a visual aspect, as in the consumer sector, top business users can be tapped to create shareable videos. Save the sales pitch for customers.

Technology 157

Technology Product Launch B2B Software 157

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. OK, seems simple enough.

Pitching 120

Pitching Software Trends Interviews 120

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 126

Communications Crisis Internal International 126

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can brands keep up?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . That way ideas or concepts don’t get lost in translation, and you minimize the time-consuming back-and-forth during the review process. Today, many U.S.

Internal 323

Internal International How To Media 323

Cision

FEBRUARY 19, 2016

In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche.

Pitching 120

Pitching How To Trade Shows Case Study 120

Stern + Associates

FEBRUARY 22, 2023

ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. As brands compete to successfully ride ChatGPT’s popularity wave, communications efforts have become incredibly important.

Communications 62

Communications Technology Software Resources 62

Cision

OCTOBER 14, 2016

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. In that time, he’s learned how to spot good pitches from a lightyear away.

Pitching 120

Pitching Trends Telecommunications Technology 120

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch feature recommends reporters to pitch.

Pitching 89

Pitching Report Software Survey 89

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database. PR doesn’t just need to be pitching over email. Share relevant and timely data.

How To 241

How To Advertising Advertising Data 241

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Because consumers trust earned media more than any other marketing form. But historically, communicators have struggled to measure the business impact of their campaigns. That is, until now.

Communications 185

Communications How To Media Measurement 185

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Information overload occurs when you try to consume too much knowledge or data at once. Like many communicators, journalists are adapting to new technology and formats.

Pitching 54

Pitching Media Media Relations Writing 54

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. That’s why podcasts should be on every media pitch list. Influencer content isn’t just for consumer brands.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Are you pitching local news or national?

Local 323

Local Pitching Print Interviews 323

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Flack's Revenge

NOVEMBER 26, 2019

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. So just adding “technology” to PR does not shed much light. Job requirements for those pitching consumer tech products may be more like general CPG.

How To 207

How To Enterprise Government Technology 207

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Personalized PR Pitches For a long time, personalization has been the focus of marketing.

Trends 95

Trends Brand Branding Analytics 95

Flack's Revenge

MARCH 30, 2020

Should we continue to pitch the media and promote our news? Don’t Over-communicate. Despite the first tip, Sword & Script blogger Frank Strong reckons that this may be a crisis that defies the usual advice to over-communicate : Customers don’t need 500 emails from vendors telling them to wash their hands.

Crisis 199

Crisis Pitching Airlines Technology 199

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Verify information before you press send.

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 156

B2B How To Pitching Conference 156

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan.

Automotive 128

Automotive Mobile Technology Hotels 128

Shift Communications

AUGUST 19, 2016

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. In my past, I spent time working with nonprofits and now I pitch tech trade outlets (some of which I didn’t know existed). Tech reporters run in a tight circle.

Technology 60

Technology Nonprofit Big Data Pitching 60

PRSay

APRIL 11, 2018

In professional sports, winning often depends upon how well a team can communicate. However, in baseball, communication doesn’t just foster strong athletic performances and team camaraderie — it drives the game itself. From a communications standpoint, this story is hardly unusual. Mound visit limits.

Analytics 90

Analytics Communications Trends Sports 90