PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Evaluation.

Storytelling 117

Storytelling Video Strategy Analytics 117

Stern + Associates

MARCH 5, 2024

Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization. A few questions to consider when identifying your storytellers: What’s your CEO’s version of the story? The most successful companies are strategic with the way they communicate.

How To 98

How To Corporate Storytelling Conference 98

Ishmael's Corner

JUNE 21, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

5W PR

OCTOBER 31, 2023

PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries. Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming.

Conference 78

Conference Nonprofit Education Healthcare 78

Agility PR Solutions

AUGUST 9, 2018

Storytelling has proven to be a compelling best practice in modern communications, and maybe our colleagues in sales can learn a thing or two from that success. The post What can comms pros teach sales teams about storytelling? appeared first on Agility PR Solutions.

Storytelling 68

Storytelling Web Conference Meeting 68

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. Regardless of the platform, what do you think makes a compelling story?

Conference 77

Conference Internal International Travel 77

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Crises communications – it’s not a ?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. or “What was that even about?”. via GIPHY. via GIPHY. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. Be sure to stay engaged and foster open communication for the best results. The post 5 Tips For First-Time PR Agency Clients appeared first on Crenshaw Communications.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Read DigiMarCon’s Top 10 Reasons to Attend to decide if this is a conference for you. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Ishmael's Corner

OCTOBER 10, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. Talk about a PR hustle.

Storytelling 132

Storytelling Conference Communications Publicity 132

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Featured Influencers.

Storytelling 329

Storytelling SEO Community Engineering 329

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. An Open Letter to the PR Community to Help Restore the Credibility of Journalists. An Open Letter to the PR Community to Help Restore the Credibility of Journalists.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

DECEMBER 22, 2023

Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Crisis and conflict exist for every company, organization or entity; no one is immune to it.

Crisis Management 138

Crisis Management Crisis Crisis Communications Ethics 138

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. Imagine you’re at a session at an industry conference. The post How To Interview Experts Like A Journalist: Tips For PR Teams appeared first on Crenshaw Communications.

Interviews 296

Interviews How To Reddit Journalism 296

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Storytelling 30

Storytelling Analytics Creativity Conference 30

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. Nashville is a city of big dreams… And songwriting is the most elemental form of storytelling. The news doesn’t arrive in a vacuum.

Storytelling 60

Storytelling Writing Conference Radio 60

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. As we did last year we joined forces with the Florida Public Relations Association (FPRA) for a robust conference experience that included a variety of learning opportunities and plenty of face time with Solo PR colleagues.

Conference 40

Conference Crisis Community Crisis Communications 40

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. PR can leverage customer advocacy through reviews, testimonials, contributed content, and participation in conferences and speaking events. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

PRSay

NOVEMBER 15, 2022

15 at PRSA’s ICON 2022 conference in Grapevine, Texas. military approaches diversity, equity and inclusion and about the importance of storytelling to communicate an organization’s messages. Part of the storytelling challenge, Evans said, is that “it’s more about the organization than about individuals themselves.

Nonprofit 117

Nonprofit Storytelling Radio System 117

Marketwired

MARCH 1, 2016

At a recent PRSA International Conference, which was well-attended by Marketwired’s target audience – PR, marketing and communication pros – we wanted to raise awareness, pique interest and drive traffic to our booth. We knew that in addition to our target audience, many of our key influencers were also at the conference.

Pitching 153

Pitching Media Conference Storytelling 153

Solo PR Pro

AUGUST 9, 2016

Solo PR Pro’s main event activity for 2016 – the Florida Public Relations Association (FPRA) Conference, kicked off on Sunday, August 7, 2016 in Tampa, Florida. Step Out of Your Comfort Zone – Jessica Lawlor, Communications Consultant, JessicaLawlor.com and Founder Get Gusty Blog. See a presentation you’re interested in?

Conference 40

Conference Storytelling Instagram Crisis 40

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. Test it with research. Why not make them for the better?

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Put on a conference or panel event. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible.

Brand 196

Brand Branding Reddit B2B 196

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Industry conferences are vital venues for lead generation and networking, as well as for for building authority. Speaking opportunities. Shepherding award entries.

Agency 188

Agency Publicity Media Training Training 188

Solo PR Pro

AUGUST 18, 2015

Just some of the Solo PR Pro community who joined us in Florida. Conference highlights. This conference was chock-full of outstanding presentations from highly revered speakers, including many members of our own Solo PR community. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Community Small Business Storytelling 40

Onclusive

SEPTEMBER 17, 2018

Marketing and Communications are converging as PR has evolved radically over the last decade. Instead of publishing repetitive press releases and campaigns built on gut-instinct, the Growth PR era is fueled by data-driven, iterative storytelling. Network with senior marketing and communications professionals.

Conference 30

Conference Data Storytelling Banking 30

Ishmael's Corner

MAY 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data. Such is the case today. Before.more.

Storytelling 60

Storytelling Conference Data Course 60

Ishmael's Corner

MARCH 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every global communications consultancy touts collaboration. Of course they do. PR consultancies have nailed this message. The reality is most PR agencies aren’t.more.

Storytelling 118

Storytelling Course Agency Communications 118

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. A 120-year-old retailer, JCPenney has long had a presence in small communities across America.

Leadership 60

Leadership Conference Retail Storytelling 60

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131