Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 74

Corporate Communications Survey Employee 74

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. Imagine you’re at a session at an industry conference.

Interviews 296

Interviews How To Reddit Journalism 296

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Featured Influencers.

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

Creativity 96

Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. PR can leverage customer advocacy through reviews, testimonials, contributed content, and participation in conferences and speaking events. A strategic PR campaign can influence the buying decision.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. Put on a conference or panel event. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible.

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement.

Publicity 112

Publicity Construction Corporate Study 112

Ishmael's Corner

MARCH 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every global communications consultancy touts collaboration. Of course they do. PR consultancies have nailed this message. The reality is most PR agencies aren’t.more.

Storytelling 118

Storytelling Course Agency Communications 118

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Jennifer Bowcock, VP, Global Communications, Dolby. I’m sure we’ve all encountered that. “I

Banking 199

Banking Marketing Measurement Leadership 199

Cision

MARCH 30, 2016

People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. If we’re constantly being attacked, are longer videos really better?

Instagram 120

Instagram Video Brand Branding 120

PRSay

APRIL 22, 2016

Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? There is a great opportunity to create a meaningful connection between your corporate culture and external customer base. The short answer? The moral of the story?

Agriculture 90

Agriculture Employee Corporate Training 90

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! After carefully highlighting Carnival brand improvements, such as the industry first “Great Vacation Guarantee” and implementing a blue ribbon advisory board, Carnival brought in a dynamic change agent: a new CEO to tell the corporate story – Arnold Donald. The takeaways? Be prepared.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. For the original blog, please visit here. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

PRSay

JANUARY 9, 2020

But hanging a mission statement on your website or conference room wall is no longer enough to deem you socially conscious. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year. Social activism. Sure, we all have organizational values.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

NOVEMBER 30, 2016

Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

PR 20/20

OCTOBER 10, 2019

Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short. Subscribers: In addition, we’ve built a captive audience of 7,000+ subscribers, growing at 5-10% per month. It drew 300+ attendees and dozens of sponsors in the inaugural year.

Case Study 42

Case Study Storytelling Study Engineering 42

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. I also think we benefitted from the love our community has for the Twins.

Case Study 113

Case Study Journalism Study Instagram 113

Communications Conversations

AUGUST 18, 2015

Last week, I spoke at the Florida Public Relations Association Annual Conference in Orlando. Why the corporate blog isn’t content marketing’s home base anymore. The Next Gen of Wearables/VR Will Significantly Impact Storytelling. Think about the storytelling fodder from the aggregate data these tools are collecting!

Trends 60

Trends Storytelling Instagram Content Marketing 60

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. I led the communications throughout the campaign. It feels great.

Sports 113

Sports Travel Television Agency 113

Stuart Bruce

MAY 29, 2015

Interestingly Dell launched the report at its annual analyst conference, highlighting that although it was called a report for customers, Dell recognises its importance to analysts and other key influencers and stakeholders. Innovative design and data transparency. Get in touch if you’d like help with yours.

Report 60

Report Financial Corporate Reputation 60

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Communicate your purpose to build trust and loyalty. Internal communications and events. Storytelling with the Cognitive Content Hub™. We don't just believe in the power of storytelling. Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. The Role of PR and Communications. Although Dr. Liu couldn’t attend in person, she accepted via video and made some poignant remarks.

Video 120

Video Government Healthcare Viral 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. There are even smartphone apps like Poll Everywhere to facilitate more informal online polls with onsite participants at conferences and panels. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

Waxing UnLyrical

MAY 4, 2015

Importance of storytelling for your organization. Why: “I think ‘community’ was just becoming a social media buzzword at the time. Have you learned any memorable lessons from past #CAPRSA, or other, conferences? Why: “A good story can last a lifetime. ” 3. Please share in the comments below.

Community 40

Community Content Marketing Travel Agency 40

Cision

MARCH 14, 2016

. — Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. “It The essence of great storytelling is taking the reader on a journey.

Storytelling 120

Storytelling Skype Energy Software 120

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. You can find her portfolio at [link]. Alyson Hagglund, @alyhagglund. Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Some CEOs opt for video to control sensitive communications like a public apology. Internal communications teams use video to convey a corporate culture.

Video 149

Video Case Study Agriculture B2B 149

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. How did your time in the Marine Corps prepare you for agency and corporate life? Internal communications can be challenging at large companies.

Internal 67

Internal International Conference Public Affairs 67

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Source: B2B Sales Cycles ).

Survey 178

Survey Marketing B2B Study 178

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. 66% said conferences (including virtual). Communications Influence with the C-Suite Grew. Only 5% said they have less influence.

B2B 118

B2B Marketing Survey Software 118

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52