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Five Key Takeaways from the 2018 Growth PR Conference

Onclusive

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

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10 Takeaways From PRSA’s 2018 International Conference

PRSay

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Here are 10 takeaways from this most important industry conference: 1. Join the group here.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them?

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Creating a Video Storytelling Strategy That Gets Results

PRSay

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Evaluation.

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Performance Storytelling: Integrating Analytics and Creativity

Onclusive

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

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