Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. As I said in my post about PR myths , sure an agency can claim great relationships and maybe get you into a major media article. And why not? And then what? Scaling Your B2B.

B2B 120

B2B Strategy Case Study Interviews 120

PR for Anyone

SEPTEMBER 1, 2022

So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. Check out social media and what people are talking about. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? PR FOR ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”.

Viral 116

Viral Marketing Web Case Study 116

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. I promise you that the media is paying attention to it too. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media. Interesting conversations get legs.

How To 130

How To Pitching Film Video 130

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? Social media is a powerful communications tool that presents many wonderful opportunities. Case Studies Crisis and Issues Management' But what if a hashtag campaign targeting your organization is launched by someone else?

Case Study 232

Case Study Crisis Twitter Viral 232

Stephen Waddington

FEBRUARY 10, 2019

Spotify took aim at the market this week acquiring podcast creation tool Anchor and podcast media company Gimlet Media. Slow journalism: a new model for news I really like the Tortoise Media model of creating physical events called ThinkIns to engage readers in the development of stories. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Communications Conversations

MAY 12, 2023

Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). But, showing up consistently in the feed on LinkedIn contributes to the number of searches in the long run. Those are the people I want searching for me on LinkedIn.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. Social media crises, on the other hand, can spread virally from person to person at a moment’s notice.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Shift Communications

APRIL 11, 2018

There is often a tide of public and media opinion that follows. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study. In the digital world, news goes viral almost instantly.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Melissa Agnes

JANUARY 11, 2015

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Cision

AUGUST 21, 2017

You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools. PR will embrace paid media. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

prTini

SEPTEMBER 5, 2014

30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Want to Go Viral? How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. Want more PR case studies delivered directly to your inbox?

Media Relations 49

Media Relations Case Study Viral Instagram 49

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

Norton's Notes

DECEMBER 21, 2016

Here are ten of my favourite social media campaigns from 2016. Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. image credit s-media-cache-ak0.pinimg.com). The Salvation Army: #thedress. pinimg.com).

Social Media 28

Social Media Viral Film Media 28

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Brazilian legend Ronaldinho is just as popular off the pitch as he in on and makes number 7 on our top 10 most influential sports stars on social media.

Sports 54

Sports Social Media Instagram Media 54

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. Twitter is the best for digging into multiple relevant conversations.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Stephen Waddington

JULY 17, 2018

In most cases they don’t. At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media. The stories go undiscovered. We do it through storytelling.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

JULY 20, 2015

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. It was probably incumbent for the blogger to network in some capacity: getting on a “blog roll,” finding their own “tribe” to share content on social media or by reading a lot of blogs. How did we discover Pump It Up?

Energy 120

Energy Viral Storytelling Community 120

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. But is this the case for the whole industry? Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. The rumor on social media street today said despite that outcome, Amazon’s recruiting has taken a hit and Mr. Your turn.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. Twitter is the best for digging into multiple relevant conversations.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Beyond PR

AUGUST 22, 2017

You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 74

Strategy Trade Shows Case Study Course 74

Karen Freberg

OCTOBER 18, 2018

It is a full day event dedicated to bringing together educators, higher education professionals, and Adobe professionals to discuss current trends, issues, and case studies on how to bridge the gap between education and industry. We have to become “fluent” in many different aspects when it comes to digital and social media.

Education 56

Education Creativity Video Tools 56

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Here’s a simple checklist for a little social media competitor audit. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

Analytics 78

Analytics Digital PR Storytelling Local 78

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

JULY 30, 2014

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan. Case Studies'

Case Study 201

Case Study Viral Crisis Newspapers 201