The Resolution Blog

FEBRUARY 25, 2019

You want to try and become part of their research process with the content you create and use tactics like SEO to make sure it reaches them. Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So it really is content led?

Measurement 120

Measurement Case Study Pitching Agency 120

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. It gets better results and improves customer experience. Altimeter ). CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy SEO B2C Engineering 149

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. What about real-life examples?

Measurement 60

Measurement Social Media Tourism Twitter 60

Stephen Waddington

FEBRUARY 10, 2019

It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. The book includes contributors and case studies from thinkers and doers including the AI panel that I chair on behalf of the CIPR. ??

Viral 68

Viral Journalism Analytics Case Study 68

prTini

OCTOBER 3, 2014

Measurement Roundtable: Beyond the Numbers. Three SEO Tips PR Pros Should Know. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how Ajax used clever content marketing to help users tidy up their social feeds (and includes a bonus content marketing case study!). . Not If You Ask Journalists. S ign up today !

Skype 45

Skype Case Study Education SEO 45

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Improve AI: Monitor, measure and adapt based on performance. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

The Resolution Blog

JUNE 21, 2015

I feel that events like FutureComms often present some good theories, but there isn't enough 'how to' or case studies to understand how new tactics work. It doesn't matter if we've originally paid to reach that audience, Google isn't measuring that part. Ultimately we need to fail fast and learn together.

Google 120

Google SEO Case Study Exercises 120

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Improve AI: Monitor, measure and adapt based on performance. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 40

Conference Marketing Analytics Case Study 40

Shift Communications

JANUARY 28, 2016

She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc. Consider how much money, time, and effort you’ve invested over the years in SEO to “reach page 1” in Google’s search results. Do you have a plan for virtual reality?

Mobile 60

Mobile Facebook Social Media Instagram 60

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or, publish a formal case study and use the asset in both marketing and sales efforts. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JULY 10, 2019

On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. See this earlier post for tips on winning business awards.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Regardless, thanks for visiting! pts Settings.

Measurement 58

Measurement Tourism Community Social Media 58

Contently - Strategy

DECEMBER 14, 2022

With a CMP like Contently, CMOs can know that their content teams have everything they need to plan, create, scale, review, distribute, and measure their content programs. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof.

Strategy 70

Strategy SEO Analytics Content Marketing 70

Sword and the Script

MARCH 1, 2022

Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Meltwater case study. Muck Rack case study. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Content picks from around PR tech land.

Software 119

Software Case Study Advertising Advertising 119

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Waxing UnLyrical

JANUARY 13, 2011

Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Mark as read Approve comment Wow, this is a really great case study, Shanan. Meets the organization’s goals Your project needs to fall in line with your organization’s goals. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 71

Measurement Conference Tourism Blogging 71

Sword and the Script

JUNE 11, 2019

The Case Supporting Gated Content. Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Search rankings and SEO. Gates provide marketing justification.

B2B 120

B2B Mobile Content Marketing SEO 120

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. In both cases, the goal is to drive links to boost rankings and site traffic. While both aim to shape a brand, digital PR pairs with SEO performance—primarily high-authority quality links —as the core metric.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

APRIL 3, 2018

The system provides measures for the routine items you’d expect: mentions, impressions, likes, comments, and sentiment. Ahrefs: An SEO Tool PR Pros Can Use to Outsmart … [Product Review]. Find more from Brand24 on their blog , case studies , or testimonials on G2 | Crowd. Day-to-Day Monitoring with Brand24.

Media 63

Media System Tools Google 63

Cision

SEPTEMBER 8, 2015

If you read a lot of market and communication case studies, you might come to the conclusion that the only effective businesses in the digital space are big businesses. But measured by tangible outcomes, email is far more effective. Adding to the noise are the businesses that try to use online press releases as an SEO strategy.

Communications 120

Communications YouTube Pitching Pinterest 120

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Cision

AUGUST 26, 2015

Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Mark Schaefer – @markwschaefer . Neal Schaffer – @nealschaffer. Mari Smith – @marismith.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

NOVEMBER 7, 2019

Demo videos, case studies, and FAQ articles are great resources to build relationships with readers and establish trust. Each goal is clearly defined and measurable, like “complete 75% of enrollment for workshops.” In the consideration stage, a prospect has clearly defined their problem or opportunity.

Strategy 79

Strategy Education System Writing 79

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Customer marketing if the asset is a case study.

eBook 120

eBook Product Launch Software Internal 120

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. It’s also really important for SEO.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. It’s also really important for SEO.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Case Studies. Blogging is no longer an experimental trend that might be a waste of time.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JANUARY 2, 2019

If so, create a compelling case study about your own work. If not, come handy with case studies from competitors. Here’s a handy flipbook of over 30 case studies to get you started. Set goals and KPIs and measurement framework. Perform an SEO analysis and craft an SEO strategy.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. We talk to real people doing real work in content marketing, representing some of the world’s best brands. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Case Studies. Blogging is no longer an experimental trend that might be a waste of time.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Simple SEO Tool Hacks for Digital Marketers ”. The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Do we know how to apply smart SEO (search engine optimization) to the content we generate? I came across Weidert’s case study on the Fisher Tank Company when I was preparing for my mini-training.

Strategy 40

Strategy Case Study Community Creativity 40

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Engagement with news brands online is messy and tricky to measure. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115