ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics.

B2B 334

B2B Company Case Study Conference 334

Cision

MARCH 7, 2017

When pitching a story, reaching the right influencers can be challenging. Cision’s new case study “ AKA Media Drives More Client Coverage With Cision’s Influencer Identification Tools ” showcases the company’s communication strategy to promote its client’s event and how they ultimately landed themselves a spot on the LIVE with Kelly show.

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Case Study Sports Pitching Local 197

Communications Conversations

AUGUST 25, 2015

I get the pitches. And, I hear/read about other people getting the pitches. In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

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Case Study Study Local Twitter 60

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

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Pitching Newspapers How To Knowledge Base 120

PR for Anyone

SEPTEMBER 15, 2021

Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When. Timing is everything with media pitches.

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Pitching Television System Local 130

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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Pitching System Google Local 130

prTini

MARCH 29, 2016

Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

Publicity 130

Publicity YouTube Advertising Advertising 130

The Resolution Blog

NOVEMBER 30, 2018

Bring the Story to Life Case studies help people put themselves into a story and showcase real-life results. If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. try these 5 suggestions… 1.

Case Study 120

Case Study Study Local Pitching 120

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. Why not open the list up to all sorts of local “influencers? I’m a PR/marketing blogger.

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Case Study Wireless Company Local 131

PR for Anyone

JUNE 9, 2021

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. How to pitch the media. So that is this week’s PR tip.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR for Anyone

JUNE 9, 2021

You can do research on your local news anchors, or even nationally known news anchors, and then appeal to their likes and share your product with them. In this case, Julie heard Dylan Dryer of the Today Show say she loved to top her hotdogs. .: Why this pitch appealed to the media : Dylan Dryer said she liked to top her hotdogs.

How To 130

How To Television Pitching Fashion 130

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. But any company can create legitimate local news through a commitment to a community cause, for example.

B2B 147

B2B Pitching Case Study Local 147

Victorious PR

FEBRUARY 4, 2023

A successful media relations strategy includes developing relationships with key journalists, responding to inquiries and criticism, and proactively pitching stories. Public relations can help a real estate agent gain exposure by creating positive newsworthy content such as press releases, case studies, success stories, and more.

Real Estate 52

Real Estate Reputation Company Publicity 52

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. I get the most bizarre pitches that have less than nothing to do with what I write about. What’s the secret? It is, after all, called Media Relations.

How To 100

How To Media Case Study Resources 100

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. .: Start research and writing a byline for my Trustmark client. Walk dog. .:

Social Media 157

Social Media Media LinkedIn Tourism 157

Prohibition

JULY 7, 2023

Case studies of successful food PR campaigns To get a better understanding of how a food PR agency can drive success for your brand, let’s explore some case studies of successful food PR campaigns: The launch of a new restaurant : A food PR agency was hired to generate buzz and media coverage for the opening of a new restaurant.

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Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

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Pitching Case Study Leadership Data 333

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website.

Local 52

Local Case Study Nonprofit Healthcare 52

PR in High Definition

MARCH 24, 2020

Success is different in every country – six pieces of coverage per quarter in Belgium may not compare in numbers to Italy’s 20, but given Belgium’s smaller media landscape, the fierce commitment to local stories only, and the focus on quality over quantity, the six hits in Belgium may be equally as impressive as Italy’s haul.

Local 48

Local Case Study Agency Resources 48

PR for Anyone

MARCH 30, 2022

But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY. to pitch the media to land in the media. Happy New Year! Twice a year all states implement new laws.

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Pitching Strategy Publicity Media 130

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on.

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Case Study Crisis Study Strategy 92

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. It’s the start of spring.

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Pitching Television Media Real Estate 130

Sword and the Script

SEPTEMBER 24, 2019

A much better way to engage and win new business is to create your own opportunities by targeting companies that are an excellent fit for your services and then pitching them creative ideas and solutions, that demonstrate your expertise so that they’ll engage with you on that idea or to help them develop and execute others.

Agency 63

Agency Software Enterprise Marketing 63

Waxing UnLyrical

APRIL 29, 2015

The University of San Diego found, through a case study, that BTM kids have improved self-esteem, a more positive outlook on life and tend to engage in less risk-taking behavior. What drives your local community? Choose Your Fundraiser Wisely. Create an event that will appeal to your audience.

Community 40

Community Local Software Groups 40

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Meltwater case study.

Software 119

Software Case Study Advertising Advertising 119

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Reputation 136

Buzzstream

OCTOBER 30, 2018

Our PR team pitched to business publications in each city, leading to placements such as Boston’s American Inno and Indianapolis’ TechPoint. We crafted tweets from the author of each piece of content that tagged local tech leaders, VCs, top companies and more. A promotional plan is the Ying to great content’s Yang.

Software 56

Software Report Data Strategy 56

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ethical Voices

AUGUST 1, 2022

We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. Would your friends and family be pleased or local politicians, anybody in society, outside stakeholders, would they be okay with what we’re doing?” It was not received well.

Ethics 71

Ethics Agency Journalism Corporate 71

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

How To 198

How To Real Estate Web Case Study 198

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Favorite a user’s tweet. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

Real Estate 57

Real Estate How To Web Case Study 57

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. By Karuna Tsang, Associate Account Director.

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Pitching Analysis Local Case Study 28