The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI? AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

MARCH 8, 2018

Wendy provided a few wake-up stats for PR professionals about AI: 45% of paid activities could be automated by adapting currently demonstrated technologies. of annual revenue spent by PR firms on technology vs. 5.2% AI can help power our productivity in these more creative capacities. McKinsey & Company). $2 Meanwhile, 1.9%

Case Study 170

Case Study Engineering Measurement Big Data 170

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners. Barokas Communications is more than a top technology PR firm.

Case Study 78

Case Study Enterprise System Fashion 78

Presspage

OCTOBER 24, 2023

44% of Chief Communication Officers (CCOs) say that they are investing more heavily in communications technology than they did last year, indicating a growing recognition of the importance of digital tools in shaping public image, forging significant connections, driving revenue, and achieving communication objectives.

Analytics 78

Analytics Digital PR Storytelling Local 78

Prohibition

MARCH 15, 2023

However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate.

Video 62

Video Case Study Sports Creativity 62

Stern + Associates

JULY 27, 2023

Vice president of CEO Co-Innovation and Customer Engagement for Microsoft, Wild is an on-the-ground practitioner who has led strategic precision teams for some of the world’s most iconic technology brands such as IBM and Salesforce in addition to Microsoft. But it’s the how that’s very difficult to copy.”

Leadership 62

Leadership Technology Case Study Employee 62

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

How To 198

How To Real Estate Web Case Study 198

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

B2B 150

B2B Social Media Consumer B2C 150

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Tune into smart insights, cool tips, and lots of laughs. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.

Crisis 186

Crisis How To Brand Branding 186

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Case Studies. Case studies and success stories are the top content for buyers because they convey peace of mind. The influx of technology and the data it yields makes everyone a researcher.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Resolution Blog

DECEMBER 16, 2015

Anecdotally, one MD of a small agency recently bemoaned to me the inability to regularly ‘take a step back’, assess and evaluate how they work as an agency in order to optimize their ways of working, structure, creative planning, etc. The lack of reflexivity in PR is potentially a big barrier to innovation.

Case Study 120

Case Study Agency Creativity Study 120

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

OCTOBER 6, 2017

Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. It’s a win-win: You still promote the company’s technology, but by showcasing the talent behind it instead. Or, use that speaking abstract you wrote for last year’s SXSW and update it for a byline or case study.

Media Relations 107

Media Relations How To Media Pitching 107

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Creative and design abilities. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. This is up from 39% in 2013. Only 28% picked the marketing department. There are a slew of new skills we have to master.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. This is up from 39% in 2013. Only 28% picked the marketing department. There are a slew of new skills we have to master.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

Study by The Creative Group.). The Technology Challenge. For those of use who learned our trade 10 or more years ago, the technology curve has been very steep. This is up from 39% in 2013. Only 28% picked the marketing department. There are a slew of new skills we have to master.

Corporate 100

Corporate Digital PR Social Media Study 100

Deirdre Breakenridge

OCTOBER 30, 2017

To provide a quick case study, I updated my Twitter location from being a set of area codes for cities I’ve lived in to simply being “Washington, D.C.” The location bar allows you to get creative and funny, but consider actually using the location you took the photo. and saw results instantly.

Brand 229

Brand Branding Pinterest Instagram 229

PR in High Definition

JUNE 28, 2022

Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. Here’s just a few ways: Website content : This encapsulates a lot – resources such as blogs, customer case studies and testimonials, and the quality of the copy across a company’s site.

Reputation 62

Reputation Media SEO Case Study 62

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Artificial intelligence enables professionals across all marketing categories to solve problems and achieve goals more efficiently at scale than with traditional marketing technology solutions.

Conference 59

Conference Marketing Analytics Case Study 59

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M The report can also serve as the basis for creating case studies and award entries.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. In my experience technology seems to be becoming more commoditized and the value or premium is being placed on creative skills, strategic insights, and prescriptive advice.

Agency 64

Agency Software Enterprise Marketing 64

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Creative employee communications.

Marketing 174

Marketing Employee Content Marketing Training 174

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. The changing narrative. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good.

Community 95

Community Communications Case Study Customer Service 95

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies.

Publicity 128

Publicity Government Guidelines Facebook 128

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Then, the rest is history!

Local 52

Local Case Study Nonprofit Healthcare 52

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Cision

APRIL 25, 2016

Oftentimes best practices use disproportionately large businesses as case studies, but these recommendations are both scalable and thoughtful. Precision – aligning your targeting and creative. The precision recommendation has everything to do with creative. The sales and marketing funnel (As Facebook sees it).

Facebook 120

Facebook Advertising Advertising Measurement 120

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Artificial intelligence enables professionals across all marketing categories to solve problems and achieve goals more efficiently at scale than with traditional marketing technology solutions.

Conference 40

Conference Marketing Analytics Case Study 40

5W PR

JUNE 6, 2019

By creating a dynamic portfolio of strong work with case studies showcasing her results, Sarah has been able to get quite a few clients, both large and small. Sarah is a marketing consultant who has built an independent business by helping grow the digital marketing efforts of brands within the beauty niche. What went wrong here?

Strategy 68

Strategy Marketing Case Study Social Media 68

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Provide case studies of other, similar nonprofits using paid ads and their results. Image: Siora Photography via Unsplash, Creative Commons CC0.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. A Case Study. This often happens when there are big launches or significant technological advancements. A Case Study. Journal of Accounting and Economics.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. Case study: sourcing stories from nationwide network Leonie Samways, the community champion at Asda in Chatham, Kent, used the Storyfinder app to upload a photo of her colleague Joe. . #3

Storytelling 60

Storytelling Local Community Case Study 60