Agility PR Solutions

JUNE 21, 2023

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.

Case Study 157

Case Study Study Writing Education 157

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 106

Case Study Study Video Writing 106

NewsWhip

JUNE 2, 2020

CASE STUDY. Reebok: reactive marketing and newsjacking. The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees. ” . —. More customer stories.

Case Study 78

Case Study Study Radio Analytics 78

NewsWhip

JUNE 2, 2020

CASE STUDY. Marketing and Advertising. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. Reebok: reactive marketing and newsjacking. The post Case Study Turbine Labs appeared first on Newswhip.

Case Study 78

Case Study Study Viral Data 78

Contently - Strategy

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 80

Case Study Study Brand Branding 80

Communications Conversations

APRIL 2, 2019

You’ve read influencer marketing case studies. With modern-day influencer marketing, I feel like some companies are getting a little too prescriptive with what they want influencers to create. This story starts a few months ago on KFAN’s Power Trip Morning Show. They acted.

Case Study 140

Case Study Study Marketing Radio 140

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

David PR Group

AUGUST 14, 2019

So much of today’s marketing is unoriginal and gray. Today, I want to suggest beefing up your use of case studies in your marketing. Here’s why: A case study offers a glimpse into how your company operates and shows a prospective customer what you do, what the results can be and how you treat your clients.

Case Study 56

Case Study Study Marketing Financial 56

Agility PR Solutions

OCTOBER 14, 2019

Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […]. All bright, shiny and safe.

Case Study 110

Case Study Study Crisis Tools 110

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 97

Case Study B2B Study Marketing 97

Onclusive

FEBRUARY 16, 2021

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

Content Marketing 195

Content Marketing Case Study Marketing Enterprise 195

The Stalwart Blog

SEPTEMBER 23, 2016

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. Here is a recent case study created on client Higgs Fletcher & Mack.

Case Study 92

Case Study Study Resources Content Marketing 92

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study.

Case Study 266

Case Study Marketing Software Technology 266

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. In this case, behemoth Publicis is the AOR and was responsible for this campaign. And agencies like that are led by creatives–writers and art directors who cut their teeth in the hardcore ad world, NOT in social or digital marketing. As an industry, we need to do better.

Case Study 78

Case Study Study Agency Creativity 78

Prowly

MARCH 25, 2019

How did esports change the marketing of Katowice? The post Katowice: A City in Poland Became the World Esports Capital [Case Study] appeared first on Prowly Magazine. Today, millions of fans from around the world look favorably at the capital of Silesia.

Case Study 80

Case Study Study Marketing Publicity 80

Onclusive

NOVEMBER 25, 2019

Unfortunately, Lucidworks’ marketing department struggled to get actionable information about its own PR efforts. Download this case study to learn why they selected Onclusive as their PR analytics solution. The post [Case Study] Lucidworks’ Clear Choice: Onclusive for PR Analytics appeared first on Onclusive.

Case Study 58

Case Study Analytics Study Enterprise 58

Onclusive

MARCH 18, 2019

In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. How to establish benchmarks for your PR and content marketing efforts. How to connect content marketing to website traffic, sign ups, and sales. Best practices for reporting ROI. COMPLETE FORM TO DOWNLOAD.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

Awario

OCTOBER 19, 2020

Kanye West is a phenomenon, artistic as well as a marketing one. We used our own social listening tool Awario to take a fresh look at Kanye's reputation as seen by the Internet.

Case Study 97

Case Study Reputation Study Tools 97

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Email marketing. Senior Marketing Analyst.

Case Study 118

Case Study Crisis Management Crisis Study 118

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

Case Study 68

Case Study Study Strategy Publicity 68

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

B2B 138

B2B Survey Marketing B2C 138

Waxing UnLyrical

MAY 2, 2019

Harmony Project reshaped everything from grant applications to event programming and marketing materials. The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. with phrases such as “Picking up the tempo of social change” and “Artistic passion. Social purpose.” ? I love what I do.

Case Study 50

Case Study Study Community Nonprofit 50

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Read the full case study. Read the full case study. It’s about controlling the narrative. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Agility PR Solutions

DECEMBER 16, 2018

The post How location tracking affects mobile apps—a Pokémon Go case study appeared first on Agility PR Solutions. Most Pokémon Go users encounter strangers while playing the mobile game, according to the site’s survey. Nearly 90 percent of […].

Case Study 60

Case Study Mobile Study Privacy 60

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Plus, in today’s employment market, B2B companies are always fighting for tech talent.

B2B 334

B2B Company Case Study Conference 334

Onclusive

JULY 22, 2021

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences purchases of your products and services.

How To 370

How To Case Study SEO Engineering 370

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. “Content Marketing vs. Brand Journalism: the Outcomes Define Differences” [link]. The topics of conversation? The PR Win of 2014”.

Case Study 88

Case Study Social Media Study Media 88

Waxing UnLyrical

JULY 20, 2015

Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. ” 3.

Case Study 40

Case Study Study Community Social Media 40

prTini

SEPTEMBER 30, 2014

The post Thinking Inside the Box: A Content Marketing Case Study appeared first on prTini. Case Study Influencer Marketing Public Relations'

Case Study 55

Case Study Study Content Marketing Marketing 55

Onclusive

APRIL 26, 2021

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Brand Branding 195

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. 3 Ways a B2B Software Company Improved Its Integrated Communications.

Case Study 40

Case Study Study Communications Banking 40

Shift Communications

JULY 24, 2017

The post Shark Week Case Study: A Lesson in Crisis Management, Pt. By keeping your fin on the pulse of the situation and providing accurate information, you’re able to snuff out the rumors before they spin out of control and before you know it, you’ll find yourself back safe on land.

Case Study 94

Case Study Crisis Management Crisis Study 94

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. For info on what makes up a great case study , see my earlier post.

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B2B Industry Company Case Study 295