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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Media Training. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Event & Experiential Marketing.

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Newsjacking Idea

PR for Anyone

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches. Download the free guide, www.3stepstoprsuccess.com

Pitching 130
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Creative New Business Development – Providing Value Through Research

Solo PR Pro

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. Using a Survey for New Business – A Case Study. The full results of Kevin’s study can be found in more detail here.

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What to Pitch in October

PR for Anyone

But get creative. So look and see what October is. What can you talk about? Obviously, we’ve got Halloween too. Dentists, it’s a great time to talk about candy for the kids’ teeth. Think about what you can pitch in October. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching.

Pitching 130