wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Crisis Communications. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. The changing narrative.

Community 95

Community Communications Case Study Customer Service 95

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. When the masses are using the same communication strategies, it’s time to stop and pause.

Creativity 73

Creativity Communications Brand Branding 73

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. This is all part of a wider strategy to change Twitter into a ‘super app’, to position the app as a ‘global town square’, a true online community hub. Check out the latest updates below!

Instagram 62

Instagram Twitter Social Media B2C 62

The Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned media over traditional paid ads, which have become less effective.

Case Study 100

Case Study Media Study Measurement 100

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example).

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Karen Freberg

JUNE 26, 2022

Just waiting to see if the lightening bolts from the academic community will come down. However, one of the biggest news that came out from the festival was the launch of The Creative Ladder , a nonprofit dedicated to helping underrepresented audience members get the opportunities in the creative industry. Yep, I said it.

Conference 97

Conference Pinterest Hotels Nonprofit 97

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! I review a few to-dos with the students and lecture about social media marketing. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. I use Gini Dietrich's PESO model in my presentations so I can illustrate how the client's communication and marketing activities should work together. Michael Ares, MDA Corporate Marketing, LLC. 5 solo PR pros share tips for writing a proposal.

Writing 104

Writing Analysis Case Study Video 104

Karen Freberg

JANUARY 20, 2020

The Educators Summit is held during the Cannes Lions Festival of Creativity, but there are specific sessions and activities that are dedicated just to educators and speakers. We all got together at the Summit for the week and really felt this was a strong community built on mutual interests and goals for our students.

Education 56

Education Industry Case Study Conference 56

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch.

Strategy 258

Strategy Trade Shows Case Study Course 258

The Resolution Blog

DECEMBER 16, 2015

My experience working with and within PR agencies often suggested that PR firms run with lower margins and profitability compared to other types of communications and marketing agencies. The speed with which these agencies can pivot represents another potential barrier to innovation in PR agencies: margins. This can limit innovation.

Case Study 120

Case Study Agency Creativity Study 120

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. Financial markets open trading at 6:30 a.m. I often share news or tips with the Solo PR Pro community, or ask for the group’s ideas around media targets. 5 solo PR pros share how they structure their work day.

Meeting 98

Meeting Writing Pitching Case Study 98

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In 2021 it went on a $100 million buying spree: In June, it made a $24.5

Software 78

Software Case Study Technology Tools 78

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. While it is not a dedicated social media book – it is a public relations book! BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Educate the market and modify perceptions. Public relations and marketing: Dividing the conceptual domain and operational turf. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. This can lead to increased consumer confidence and, ultimately, higher sales.

Brand 62

Brand Branding Reputation Consumer 62

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Karen Freberg

SEPTEMBER 9, 2019

These individuals were super creative with their videos, music, and other features in a short amount of time. We have seen some creative works here from those who have cultivated an audience here on this platform, and have been able to capitalize it. TikTok influencers are indeed changing some aspects of the influencer marketing game.

Case Study 49

Case Study YouTube Video Trends 49

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Prohibition

AUGUST 1, 2023

By sharing visually appealing content , such as delicious plant-based recipes, behind-the-scenes glimpses, and success stories, brands can build a loyal following and create a sense of community. Social media also allows brands to monitor conversations, address customer feedback, and collaborate with influencers to amplify their reach.

Brand 62

Brand Branding Ethics Storytelling 62

wiredPRworks

FEBRUARY 12, 2018

I'll share tips and strategies to attract attention, build business and connect with key communities. This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. PR PRIMER: Speaker PR 101 and 201.

Case Study 40

Case Study Conference Reputation Small Business 40

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity Measurement SEO 136

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Karen Freberg

MAY 29, 2020

They built a strong community and presence on their social media channels. The brand literally was ALWAYS on the leading edge of doing something creative and innovative in the community. I had Adam Ornelas (social media strategy and influencer marketing for Chipotle) speak to my classes this past term and he was a HIT!

Course 63

Course Case Study Social Media Crisis Communications 63

Beyond PR

MAY 11, 2016

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand, and profitable content, as seen in our Intermedia-MultiVu Creative Services case study. To get there, though, you need to tell your brand story in a creative way.

Video 40

Video Writing Marketing Case Study 40

Sword and the Script

MARCH 28, 2017

However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. In some cases, it might be apathy, fear or even distrust of the media. The conversation is focused on their market knowledge and expertise, rather than your product. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Karen Freberg

JUNE 11, 2018

With this particular campaign and case study, it really showed a lot of differences here when it came to taking the news perhaps of this new change for the company on social media. Disrupting the norm through word of mouth communication. The choices kept coming up in our communities.

Social Media 42

Social Media Case Study Media Creativity 42

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I was approached to give a talk about influencer marketing in a crisis and PR situation by the conference organizers. Influencer marketing for opportunities and challenges.

Education 44

Education Social Media Trends Media 44

Waxing UnLyrical

JUNE 5, 2018

Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. Provide case studies of other, similar nonprofits using paid ads and their results.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

ZudePR

MAY 20, 2015

The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). Look out for mine on 10 June! Whither Now?

eBook 60

eBook Tools How To Case Study 60