wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Facebook [link]. Her podcast, Growing Social Now, launched in 2021. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Deirdre Breakenridge

OCTOBER 30, 2017

Map out what social media accounts you still have, how you want them to work for you, and how they can be used to reach your target audience. Politics happens on Twitter for better or worse, so Twitter is my primary public-facing social media account. Your website should be clean, informative, and reflect your goals.

Brand 229

Brand Branding Pinterest Instagram 229

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example).

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. Leveraging Social Media for Food PR In today’s digital age, social media has become an indispensable tool for food PR.

Brand 62

Brand Branding Ethics Storytelling 62

Karen Freberg

JUNE 26, 2022

Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. He’s the Mr. Rogers of Marketing, and along with creative and innovative marketing efforts, he’s positive in his entertaining content. A place making a difference.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Karen Freberg

JULY 10, 2019

This is usually the time where I do most of my research and getting ready for my teaching semester in the spring with my two social media classes. Even though I have been at the University of Louisville for eight years, I have traditionally not done independent studies. She is just starting her senior year in college.

Marketing 51

Marketing Ethics Study Case Study 51

Karen Freberg

SEPTEMBER 9, 2019

When you teach and consult in social media, there is always something new and fun to discuss with your students, colleagues, and clients. We have seen somewhat of an established presence already setting in with the major platforms such as Facebook, Twitter, YouTube, Instagram, and others.

Case Study 49

Case Study YouTube Video Trends 49

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Karen Freberg

JANUARY 20, 2020

The Educators Summit is held during the Cannes Lions Festival of Creativity, but there are specific sessions and activities that are dedicated just to educators and speakers. It was at Cannes Lions where I had the chance to chat w/ Gary about education, future of work, and social media.

Education 56

Education Industry Case Study Conference 56

Karen Freberg

MARCH 24, 2020

While it is not a dedicated social media book – it is a public relations book! I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. Thanks, SAGE!

Case Study 60

Case Study Creativity Study Course 60

Karen Freberg

MAY 29, 2020

Most of the classes I teach focus on applied practices of social media, crisis communications, and public relations. Previous class clients for #FrebergPR include: University of Louisville (2017) Breeders’ Cup (2018) Facebook (2019). They built a strong community and presence on their social media channels.

Course 63

Course Case Study Social Media Crisis Communications 63

Stephen Waddington

JULY 17, 2018

Its customers and Asda colleagues telling their own stories that can be shared on social media – prompting more people to share their own positive stories about Asda. Story gathering via Asda newsdesk Every week we uncover heart-warming stories from customers and colleagues that get an incredible reaction on Facebook.

Storytelling 60

Storytelling Local Community Case Study 60

Maxim Behar

MAY 7, 2022

Maxim Behar in the eighth edition of Almanach 2022 of the leading Bulgarian TBMagazine on the special project "Managers Share - successful case studies in Bulgarian business". It's like we're on Facebook. However, life is practically outside of social media, especially when it comes to business.

Ethics 52

Ethics Case Study Social Media Google 52

prTini

DECEMBER 12, 2014

Land Your Dream Job Through Social Media Savvy (client). Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas. 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. How to Boost your Content Reach with Social Media. When is Flu Season?

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Social media content to promote the post. Headline writing tips. Guidelines for author bios.

How To 177

How To Guidelines Content Marketing Video 177

Prohibition

JULY 3, 2018

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Be Careful with Social Media. Research and Learn Case Studies. One of the best known case-studies would be the Best Job in the World campaign.

Case Study 54

Case Study Interviews Study Social Media 54

Prohibition

JULY 3, 2018

Reading the latest news, being efficient in the art of self-promotion and a CV overflowing with creativity are just some of the things that can help you get your big chance. Be Careful with Social Media. Research and Learn Case Studies. One of the best known case-studies would be the Best Job in the World campaign.

Case Study 48

Case Study Interviews Study Social Media 48

Waxing UnLyrical

JUNE 5, 2011

When I took a few days off after that, I was pretty much offline except for sharing some photos via Facebook, and then getting back to work this week, I needed to focus on, what else, work (!). Social media case study: Feed My Starving Children and Facebook Groups , by Arik Hanson. by Mark Story.

Case Study 60

Case Study Groups Facebook SEO 60

The Resolution Blog

APRIL 9, 2019

We have got executives so used to big numbers that they want crazy things like one million Facebook fans, but for what? I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. Then we have something more concrete.

Marketing 120

Marketing Analytics Measurement Data 120

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. Can you get a list of case studies that show what the firm accomplished for clients in a scenario comparable to yours in some detail? Inquire about the firm’s experience with social media crisis/ pr crisis scenarios.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Funny+useful=awesome.”

Twitter 61

Twitter Pinterest Case Study Social Media 61

Communications Conversations

JULY 29, 2015

They then took video/photos of the installation via drone and then shared those pics and videos on Nordstrom social media channels. Leave it to the Bullseye to use Instagram and Facebook data to build the perfect dorm room! And, it is a creative execution. All to promote a summer sale. Whiskey maker created Insta-zine.

Instagram 60

Instagram Brand Branding Creativity 60

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. Similar to advertising campaigns on Facebook, it’s easy for companies to create efficient advertising campaigns on Instagram. Influencer campaigns.

Social Media 88

Social Media Instagram Media Advertising 88

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Karen Freberg

JUNE 24, 2017

I got a chance to network and chat with people from agencies, brands, and even those who were working for companies like Facebook, Twitter, and Instagram. Many of the professionals I talked to did not know there were social media classes being taught, and that we were using certain programs like Facebook Blueprint in our classes.

Education 40

Education Conference Social Media Sports 40

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Measurement 60

Measurement Social Media Tourism Twitter 60

NewsWhip

JUNE 10, 2021

So we have social media as a big source of information. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? ” Whether it’s a new social media platform, and I know this is a space you guys have talked about before with misinformation. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity.

How To 198

How To Real Estate Web Case Study 198

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” ” My Klout score was in the mid-60s (with minimal use of Facebook).

Digg 104

Digg SEO System Reddit 104

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. As a result, some terrifically creative and, at times, hilarious, things happened.

Twitter 107

Twitter Analytics Community Facebook 107

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. Without a huge agency behind the work, who’s going to write all those scintillating case study posts? For one, it’s not sexy.

Social Media 60

Social Media Brand Branding Media 60

Buzzstream

NOVEMBER 7, 2017

Coming from a country where endless phone calls to journalists and influencers, befriending them on Facebook, and ‘bribing’ them with small gifts are accepted outreach tactics, I was only familiar with these aggressive approaches, which were very different from my personal idea of leveraging soft skills and building real relationships.

Fashion 48

Fashion Pitching Tools Resources 48