The Proactive Report

NOVEMBER 21, 2023

The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices. You may find that your audience is indeed on TikTok!

Newspapers 130

Newspapers Social Media Data Consumer 130

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. Here’s what that looks like in the detailed view.

Case Study 117

Case Study Software Data Web 117

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. Little did we know we’d be in that place for more than a year.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time! Critical Mention. Jolie Shapiro. jolie_shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).” My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists. The full report – State of Writing – is freely available on the web.

Survey 117

Survey B2B Marketing Interviews 117

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Katie Paine's Measurement Blog

JULY 20, 2023

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. Nuclear Regulatory Commission guidelines on risk communication suggest prioritizing audiences based on vulnerability. But you can’t measure that if there’s no accident.

Chemicals 52

Chemicals Brand Branding Survey 52

Karen Freberg

MARCH 24, 2020

In high school, I was able to create my own personal website and share my story and who I was as a person who was competing in track and field for coaches and others to follow along on the world wide web. We have a lot of resources, exercises, activities, case studies, and stories to share. The answer was simple.

Case Study 60

Case Study Creativity Study Course 60

Beyond PR

MAY 25, 2016

Baldrick’s Foundation, in PR Newswire’s new case study. Narratives that reinforce your organization’s success will inspire people to join and be a part of your community. Baldrick’s Foundation – we do have the power to give children long, healthy lives,” says Traci Shirk, Media & PR Manager at the St.

Nonprofit 74

Nonprofit Case Study Enterprise Video 74

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I’m often asked for case studies for this transformational potential, and in the absence of full-blown real-life examples, I decided to write a fictitious one. Guest Post by Philip Sheldrake.

eBook 83

eBook Enterprise Case Study Web 83

Waxing UnLyrical

MARCH 9, 2015

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%.

Internal 40

Internal International Case Study Web 40

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. 12 B2B Content Marketing Examples and Case Studies for 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: Paul Townsend via Flickr, CC 2.0 .

SMB 77

SMB Case Study Social Media Nonprofit 77

Solo PR Pro

MAY 1, 2018

It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Then, vow to meet with each one over the course of a year sharing with them case studies of previous success. How was she going to make it rain? Services are sold differently than products.

How To 40

How To Case Study Technology Conference 40

Waxing UnLyrical

JANUARY 11, 2016

Why: By now you know that community is at the core of my Social PR philosophy. Improve an Entire Community through Fundraising. Why: “Community fundraising is about more than raising funds, it’s about having a positive impact on the community as a whole,” says Kari Kiel in this classic WUL post. Here we go.

Community 40

Community Case Study Film Sports 40

Deirdre Breakenridge

JANUARY 7, 2016

Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Releases can help a company build an online brand presence, drive traffic to specific campaigns or web pages, and generate sales leads.

Survey 90

Survey Marketing Content Marketing Measurement 90

wiredPRworks

NOVEMBER 11, 2016

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement. Are you an InfluencePros podcast subscriber?

How To 63

How To Brand Branding Local 63

The Resolution Blog

JANUARY 8, 2018

Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Check out these great case studies from a past AMEC event.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

NOVEMBER 30, 2022

Or use these events to drive media relations and community conversation. Or, publish a formal case study and use the asset in both marketing and sales efforts. You can use milestones to launch fully integrated marketing campaigns, complete with associated content pieces, landing pages, nurturing emails, social shares, and more.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. Use that to your advantage.

Twitter 107

Twitter Analytics Community Facebook 107

Beyond PR

AUGUST 31, 2016

Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1. How to Use Customer Service and Community to Create Killer Content. Content Strategy: Clarity, Constraints, and Common Sense. – 11:15 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

MaccaPR

JUNE 16, 2016

Challenges in effective, consistent and purposeful business-to-business (B2B) communication – the type that leads to return on investment – exist in every industry. But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries.

Social Media 48

Social Media Healthcare Marketing Media 48

Waxing UnLyrical

AUGUST 31, 2015

4 Case Studies on What Happens When You Don’t Use Data to Shape Your PR Strategy. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Meeting 40

Meeting Case Study Writing Data 40

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

OCTOBER 22, 2010

But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. This was not just because I’ve known Priya for a while and long admired her smarts and tenacity. Theory is all very well, they (you) said. What about real-life examples?

Measurement 60

Measurement Social Media Tourism Twitter 60

Bad Pitch Blog

JUNE 19, 2006

Oxfam brings us an interesting case study on social media relations’ ability to raise awareness. Working closely with bloggers and webmasters, we engaged with these online communities. The Oxfam story is one of a growing number of social media relations case studies. BPB: What was your social media angle/pitch?

Media Relations 40

Media Relations Social Media Media Case Study 40

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter.

B2B 116

B2B Marketing Survey Software 116

The Proactive Report

FEBRUARY 7, 2016

One of my fave case studies is Sony Europe deflecting customer calls to web with content, saving call center $350k in just 2 weeks. A community of fans has value – they can serve other fans, but you have to quantify that support in $ terms. Now that’s a metric you an take to a CFO! Customer support.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Cision

APRIL 25, 2016

Oftentimes best practices use disproportionately large businesses as case studies, but these recommendations are both scalable and thoughtful. Ideally for eCommerce and retailers with high web traffic and large inventory). The sales and marketing funnel (As Facebook sees it).

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79