Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. .

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Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

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Crisis Crisis Communications Case Study Social Media 80

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Faculty talk trends and current events.

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Communications Case Study Training Reputation 120

PR Fuel

SEPTEMBER 16, 2020

You can share relevant company information with them like product launches, events in their communities, and important updates. Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. You can do it yourself for free.

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Melissa Agnes

AUGUST 28, 2014

Read: Emory’s Excellent Crisis Communication on Facebook. Not to mention that this is an excellent way for the RCSI Bahrain to position itself as a credible source of information for its community, as well as for building trust and relationships with its citizens – which is an invaluable crisis preparedness strategy.

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Healthcare Social Media Media Case Study 238

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. A Case Study. A Case Study.

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Publicity Public Affairs Journalism Corporate 52

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis. Quantify as much as you can. Neither embraces nor appreciates surprises.

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Publicity How To Case Study Meeting 68

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

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Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Karen Freberg

MAY 29, 2020

Most of the classes I teach focus on applied practices of social media, crisis communications, and public relations. They built a strong community and presence on their social media channels. The brand literally was ALWAYS on the leading edge of doing something creative and innovative in the community. Will you be online?

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Course Case Study Social Media Crisis Communications 63

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

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Social Media Conference Media Corporate 119

Sword and the Script

JANUARY 21, 2017

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. Instead, measure the content and think of the social channels as just that – channels to communicate.

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Social Media Crisis Marketing Media 60

Katie Paine's Measurement Blog

JULY 20, 2023

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. Nuclear Regulatory Commission guidelines on risk communication suggest prioritizing audiences based on vulnerability. But you can’t measure that if there’s no accident.

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Chemicals Brand Branding Survey 52

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. The topic I focused on was actually a case study looking at what my PR and crisis class did this past fall with social media and influencer marketing for UofL. My response?

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Education Social Media Trends Media 44

Karen Freberg

JUNE 11, 2018

This can be done for both positive campaigns, but can also be used in crisis communications. With this particular campaign and case study, it really showed a lot of differences here when it came to taking the news perhaps of this new change for the company on social media. That’s what IHOP has done in this case.

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Social Media Case Study Media Creativity 42

Karen Freberg

MARCH 11, 2020

That’s where having experience in crisis communication comes into play. and the #SMprofs group has been active in making sure to share resources and updates for the community as well. How do you proactively handle class clients remotely and effectively in a time of crisis? Am I worried? Building your home studio.

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Social Media How To Media Resources 92

Solo PR Pro

MAY 1, 2018

Then, vow to meet with each one over the course of a year sharing with them case studies of previous success. Who do they call for communications help? Maybe the person they met three years ago at a conference, but more likely Georgia, the CEO of Crisis Communications, who sponsors the quarterly roundtable they find useful.

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How To Case Study Technology Conference 40

Shift Communications

JULY 28, 2017

An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. In the case of G.W.

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Case Study Crisis Study Strategy 92

Stuart Bruce

FEBRUARY 21, 2015

Case studies – the CIPR website has lots of case studies from Excellence and Pride award winners, reading one earns you five points. International Air Transport Association global crisis communications summit – 20 points. Buzzing Communities – Richard Millington – 10 points.

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Case Study Conference Training Wikipedia 60

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

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Data Media Case Study Social Media 42

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. After all, PR folks are called pract itioners, right?

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Education Training Course Social Media 150

Karen Freberg

DECEMBER 3, 2017

I had the chance to integrate the Meltwater University program in my PR and Crisis communications graduate class at the University of Louisville. Meltwater served as a great way to integrate current case studies into the class and tie it back to key concepts we were learning from the readings.

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Crisis Communications Data Analytics Local 52

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. Crisis management requires a company to take steps to avoid disaster, manage the crisis and recover from it as quickly as possible. Personnel crisis.

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Crisis Management Crisis Financial Reputation 62

Deirdre Breakenridge

MAY 23, 2017

Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. Turn Your Case Studies Into Content. Then, when you need a great case study for a new client, you can point them to your blog posts.

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Blogging Case Study Social Media Instagram 282

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

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Technology Product Launch Crisis Management Case Study 78

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. Influencer marketing is another trend that’s gaining traction in medical communities.

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Healthcare SMB Social Media Meeting 114

Waxing UnLyrical

AUGUST 12, 2015

The community was scanning, spending less than a minute on a post. So, when the horrific Sandy Hook shooting occurred in December of 2014, we asked crisis communications expert Gerard Braud to host a free teleseminar. The objective: to create content-rich experiences, akin to The London Times’ 100 case studies.

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Radio Mobile Media Sports 40

Melissa Agnes

MARCH 28, 2016

And while they were perfectly prepared and honored for the challenge, this oversight forced them to manage what could have been (had they been any less prepared than they thankfully were) a very intense crisis with potentially dire consequences. Side note: This case study is a fascinating story.

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