PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Communications Conversations

OCTOBER 14, 2015

They engaged their corporate partners and donors. The Children’s Museum’s corporate partners showed up big time on Wednesday. In this case, corporate, non-profit and media partners provided a HUGE lift for #PlayMoreMN throughout the day, as many of these accounts has tens of thousands of followers.

Case Study 60

Case Study Study Social Media Instagram 60

Communications Conversations

NOVEMBER 2, 2017

I also think we benefitted from the love our community has for the Twins. Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). Prior to the stadium being set up for football, the whole idea was sort of theoretical. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Stephen Waddington

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

PRSay

OCTOBER 29, 2021

There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)? Now, the question is: “Are we being authentic?”

Case Study 158

Case Study Nonprofit Corporate Tools 158

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 120

Communications Case Study Training Reputation 120

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Communications Conversations

NOVEMBER 1, 2017

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days.

SMB 99

SMB Social Media Case Study Marketing 99

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. So, there you have it, two great brand journalism case studies during the COVID age. The term “brand journalism” is a bit of a lightning rod term in the social media marketing business.

Journalism 148

Journalism Brand Branding Interviews 148

Wadds Inc.

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 59

Communications Software Internal International 59

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. Share ways you’ve accomplished what they’re trying to accomplish by sharing parts of case studies, testimonial quotes and of course stats that prove that story. 5 solo PR pros share tips for writing a proposal.

Writing 104

Writing Analysis Case Study Video 104

Critical Mention

OCTOBER 21, 2018

The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. Go where the community is having the conversation. First off, what is a crisis?

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. I often share news or tips with the Solo PR Pro community, or ask for the group’s ideas around media targets. Just because you’re a solo PR pro doesn’t mean you’re in this alone. ” I break around 11 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

5W PR

SEPTEMBER 13, 2019

Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. It’s also good for lessons learned and a subsequent white paper or case study. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps. But any company can create legitimate local news through a commitment to a community cause, for example. Sometimes it’s a demonstration of corporate values.

B2B 147

B2B Pitching Case Study Local 147

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. The perspective of influencer marketing — and what it really is. After combining their networks, he says, “It was a very successful campaign.”.

Marketing 89

Marketing Employee Local Community 89

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

Software 78

Software Case Study Technology Tools 78

PRSay

OCTOBER 25, 2021

Each of these three educators teach using actual case studies related to DE&I, and take the time to debate about current issues, exposing positive and negative examples of organizations handling of social issues. Teach real-time lessons. Photo credit: rawpixel ].

Exercises 172

Exercises Education Case Study Nonprofit 172

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

wiredPRworks

FEBRUARY 12, 2018

I'll share tips and strategies to attract attention, build business and connect with key communities. Are you ready to create buzz for your speaking business by using innovative tools to attract attention, generate leads, drive sales, and connect with your community? Case Study: How to Take Over Event News.

Case Study 40

Case Study Conference Reputation Small Business 40

Sword and the Script

MARCH 28, 2017

In some cases, it might be apathy, fear or even distrust of the media. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. A simple way to do this is to request an interview for a corporate blog. Build Trust with Content Interviews First.

B2B 60

B2B Blogging How To Media 60

Waxing UnLyrical

JANUARY 11, 2016

Why: By now you know that community is at the core of my Social PR philosophy. Improve an Entire Community through Fundraising. Why: “Community fundraising is about more than raising funds, it’s about having a positive impact on the community as a whole,” says Kari Kiel in this classic WUL post. Here we go.

Community 40

Community Case Study Film Sports 40

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

DECEMBER 18, 2012

The case studies are terrific , including the American Red Cross, MomsRising, and DoSomething.org. My precious Blue Key campaign is a featured case study. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The second page!

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Waxing UnLyrical

MARCH 9, 2015

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%.

Internal 40

Internal International Case Study Web 40

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: How are B2B brands achieving results with content marketing? Lee Odden showcases the best campaigns of 2014 thus far.

SMB 77

SMB Case Study Social Media Nonprofit 77

Solo PR Pro

MAY 1, 2018

Then, vow to meet with each one over the course of a year sharing with them case studies of previous success. All billboards (Awareness) and no case studies (Respect) will keep you from connecting with potential clients. The absence of any one of these elements can block you engaging with someone you can help.

How To 40

How To Case Study Technology Conference 40

Waxing UnLyrical

JULY 12, 2013

In addition to being a terrific marketing case study, Youtility lives and breathes what I personally think is the future of public relations: community. It takes someone who has earned the respect and admiration of his community, so much so that they go to bat for you. And it is terrific to aspire to. to so much more.

eBook 106

eBook Resources Case Study Community 106

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. measurePR transcript for July 2.

Measurement 86

Measurement Case Study Twitter Google 86

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

FEBRUARY 26, 2017

In-depth case studies that show you how to apply Social PR smarts in ANY situation. Amazing bonuses, like: getting access to the invitation-only Social PR Virtuoso® community (different from the Social PR Posse, really incredible networking + biz-dev + career advice/help here).

Training 40

Training Case Study Course Exercises 40