Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.


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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product.

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

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How Earned Media Will Impact 2020 Elections

Critical Mention

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well.

Managing the Challenges of Bad Publicity

Critical Mention

While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. It’s easy to feel defensive when someone publicly criticizes your brand.

Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. .

Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media.

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As newspaper criticism fades, YouTube video essay flourish

PR Daily

In YouTube’s golden era, video essays are winning over millennials. It’s a trend that marketers, PR pros and brand managers should keep an eye on. In Honest Trailers, an essay produced by the YouTube channel Screen Junkies, the creator criticizes a single movie. For example, former MSNBC producer Evan Puschak published The Evolution of Batman’s Gotham City to the YouTube channel The Nerdwriter.

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Define Your Brand’s Tone. Every organization must identify and establish its brand’s tone. Doing so provides a better understanding of how your brand should move forward with online interactions. You’ll be championing your brand’s tone when your audience can do a quick scroll across their media and instantly identify your digital work by taking a quick look at your copy or visuals. Email marketing is also to keep your brand top-of-mind to prospective clients.

4 Skills All PR Pros Should Have

Critical Mention

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. PR pros must also find clear-cut ways to communicate their brand’s message.

Are You Fully Promoting your Brand?

Critical Mention

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Another way to strategically promote your brand is to boost your social media posts with ad spend. The post Are You Fully Promoting your Brand?

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Boost your Brand Awareness. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name.

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10 Influencers Who Dominate Brand Promotion

Critical Mention

Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Share Tweet Share.

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How to Turn Earned Media into Brand Endorsements

Critical Mention

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Most importantly, a positive mention from an accredited person or brand can boost your audience numbers.

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Pitching Radio in the Age of Instagram: A Q&A with WCCO's Roshini Rajkumar


If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes.

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Understanding the Value of Social Influencers

Critical Mention

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Trust in your Brand.

PR Pros: What to Expect in Q4

Critical Mention

Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

PR Trends to be Aware of for 2021

Critical Mention

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. For instance, starting a podcast for your business can help deliver your brand’s message and reach a new audience base. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

7 Tips for Picking the Right PR Media Database

Critical Mention

The more contacts you have, the more brand visibility your business gets. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status.

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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Media Monitoring Content Marketing Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Online Online News Monitoring Television Twitter YouTub

Top 7 Communication Resources

Critical Mention

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring.

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Impact of Online News for Today’s Businesses

Critical Mention

This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice. Emails are a great way to notify clients about business updates, and blogs are useful for sharing industry tips and brand exposure.

7 Ways PR and Marketing Go Hand In Hand

Critical Mention

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. One of the most important goals a company should always maintain is to have a strong brand presence.

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5 Reasons to Network Across all Social Media Sites

Critical Mention

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Once you get into the rhythm of communicating with your audience, they’ll start to grasp your brand’s voice. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Additionally, social media networking tactics are essential for increasing brand visibility.

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well.

Cost Businesses Pay for Not Monitoring Media

Critical Mention

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Even though public relations strategies are frequently evolving, capitalizing on earned media opportunities continues to be a useful PR method that drives and retains customer loyalty and brand credibility. According to the Astound Commerce Global Brand survey 56% of millennials say they interact with brands weekly.

Thinking Critically with Robyn Stevens

Critical Mention

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media.

5 Essential Marketing Practices

Critical Mention

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Having said that, your brand’s presence has the potential to grow, and other organizations and marketing pros will be more likely to source your content in their own, mention you across social media or their blog and reference your site’s resources all across the internet. Close out 2019’s last quarter with a bang by boosting your marketing practices.

Public Relations Holiday-Checklist

Critical Mention

Another would be to simply thank current clients for their commitment to your brand. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Public Relations Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Marketing Media Relations Twitter YouTubeOftentimes, offices are less occupied when the holidays are around the corner.

Why It’s Important to Track Social Media Mentions

Critical Mention

Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Regardless of whether brand mentions are coming from established companies within your industry or just a satisfied customer, mentions always have the potential of influencing customer buying decisions. It’s best to stay alert because any kind of mention can play a role in impacting your brand’s reputation. .

Good Social Media Strategies to Improve SEO

Critical Mention

In essence, implementing the following social media strategies with SEO in mind can indirectly amplify your brand visibility and bring more prospects to your website. . First, enhance your social presence by providing consistent branding across your social media pages. Take advantage of the educational impact social media has on users by effectively sharing your brand’s message through clear descriptions, consistent logos and similar design elements.

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7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Maintaining consistent logos, social media descriptions and “about” sections across all social media channels is an excellent way to create brand representation.

4 Ways to Avoid PR Disasters

Critical Mention

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. One effective way to build your brand is to track positive messages across all media types and turn those messages into influential media stories.

How to Know When You’re Mentioned on Social Media and What to do About it

Critical Mention

From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. We urge organizations to leverage social interactions to maximize brand growth. As your brand awareness and social media presence expands, it’s critical that you have a way to keep up with everything that is being said about you on social media and online.

Digital Video to Kill TV by 2020?

Ronn Torossian

TV killed radio, so will digital video kill TV? As you may expect, YouTube is one of the standard bearers of this expectation. In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”. Public Relations Advice BRANDING MARKETING Pubilc Relations

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5 Ways to Improve your Online Reputation

Critical Mention

Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. We have put together five different ways you can improve your online reputation so you can help grow your brand. Maintain a Unified Brand Message. Your blogs should be resourceful and beneficial to the reader in order to create a connection of common interest between your brand and the reader.

#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

PR Expanded

A Guest Post by Jeremy Miller, President, Sticky Branding. It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. It was an interesting question, because I run one of the largest branding groups on LinkedIn with almost 40,000 members.

Dos & Don’ts of Content Creation

Critical Mention

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Keep this in mind to make sure you’re properly representing your brand in an unobtrusive way. Let your content design consume the page and overpower the message your brand is trying to convey.

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