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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. It does this with great content, brand stories and by building trust. And we had fun.

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Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Because public relations equals trust in brands.

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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370
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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Early into the social distancing phase several brands quickly acknowledged the situation through visuals.

Brand 284
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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.

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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Looking to build brand awareness? Remember, business buyers are people, too, and most of them are on Facebook. Targeting local and small businesses.

B2B 344
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How to Leverage Emotions to Boost Digital PR

Cision

Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia.