The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Infographics are your key language elements here. Either you’re using it effectively, or you may as well not be using it at all.

Social Media 100

Social Media Media Infographics Pinterest 100

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. . Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Or, if there is no direct shopping story, offer up something less-expected like “10 Things to do instead of shopping on Black Friday” and weave in an appropriate brand mention. Or, find a meaningful way for a company to get involved with Giving Tuesday or Small Business Saturday. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

Buzzstream

DECEMBER 5, 2023

The spammy approach is not a true option– even though it can work – not only because it’s rapidly becoming less effective, but because you’ll heavily damage your brand. (You Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers. The Best Press Release Writing Service Knows Your Brand.

Writing 52

Writing How To SEO Infographics 52

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Bonus Tip: Be flexible!

Trends 48

Trends Blogging Brand Branding 48

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. At the same time, we’re working more closely with marketing, branding, digital and web teams. Tip #2: Learn More About Color.

Creativity 150

Creativity Web Social Media Data 150

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. When I was little, I always wanted to write for People magazine. Understand the brand first. There are times when PR professionals will ask me to publish their press releases announcing they won an award when we gave them that award. Find out where you fit.

Meeting 69

Meeting Media B2B Transportation 69

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Enter content discovery! Let us take a look. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 100

Trends Media SEO Analytics 100

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. But how do you ensure the success of a given survey? Always begin at the end. .

Survey 136

Survey How To Construction Data 136

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. That’s something PR practitioners should be able to grasp quite easily.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

PR Fuel

AUGUST 31, 2020

When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. Consider adding different types of multimedia, including videos, photos, infographics, or PDFs. A higher ranking can also boost brand awareness, website traffic, and your online authority. Add Imagery.

Writing 70

Writing SEO Engineering Video 70

ReimaginePR

DECEMBER 17, 2016

Here the founders are in Time Magazine , talking about how Proposify essentially rose out of the ashes of everything going wrong. If you really can’t write: If you have no clue on how to write a proposal, it at least gives you the bare bones of what you should include, even if the writing isn’t reflective if your brand.

Tools 120

Tools Writing Meeting Infographics 120

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Could you see this content in a printed magazine, encyclopedia, or book? Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Noticed an interview with the rival’s CEO in a well-known magazine?

Infographics 63

Infographics Corporate Policies Reputation 63

Presspage

AUGUST 15, 2017

According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. Users around the world are now using messaging apps to connect with friends, brands and to view images and content.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Media Changes mean PR needs Content Marketing. 10 Ways for PR to Add Value in Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues.

Leadership 40

Leadership Report Media Video 40

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Fuel

SEPTEMBER 18, 2018

Instead of sending a regular press release, use an infographic to tell your story. So you set out to write a brand new one that talks up the vacuum but is disguised as a story on how dust bunnies have exponentially increased in recent years. You have to start thinking outside of the box. Press Release Headline Makeovers.

Writing 118

Writing Newspapers Report Data 118

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. In other words, marketers will have to create a well-rounded media ecosystem for their brands.”. billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. In closing.

Google 40

Google Trends Community Twitter 40

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Enter content discovery! Let us take a look. billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

JUNE 11, 2016

The gatekeepers are no longer the editors and reporters of magazines and newspapers. The brand is the gatekeeper. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer. We are now in a post-gatekeeper era of publicity and PR. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. CreativePR is not settling for the normal news that the average brand would spew out about its product or service. Be different, but live to the brand promise: Gini Dietrich . It’s a great idea, gives back to the community, builds the brand, and is memorable.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. The approach you take will often depend on your client’s news, industry, and brand.

Agency 40

Agency Real Estate Film Video 40

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. You can blog, do a video, shoot a Periscope live stream, tweet, or create an infographic. In that case, go for it.

Television 40

Television Corporate Infographics Radio 40