article thumbnail

The importance of Instagram Reels for brands

NewsWhip

And as the digital world changes, so does brand strategy. A company making the most of their position in the online stratosphere is Instagram, whose post and story features are a staple for many organizations. These short-form videos can help propel brands forward and garner huge engagement with their accounts. .

Instagram 146
article thumbnail

How to Power a Public Relations Campaign with Instagram

5W PR

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. percent engagement per post compared to.07 Hashtags.

Instagram 158
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The most successful brands on Instagram in 2023

NewsWhip

First things first — Instagram is not dead. The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. And even the biggest TikTok influencers put their Instagram links in their bios.

article thumbnail

How to create Instagram Reels

Axia PR

The step-by-step guide to creating Instagram Reels for your company. Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Instagram Reels are short video clips that emulate the layout of TikTok, a very popular social media platform.

article thumbnail

How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. The secret of Threads’ fast growth was its integration with Instagram, which made onboarding seamless for users.

B2B 170
article thumbnail

How to Measure Your Work With Instagram Influencers

The Resolution Blog

We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? both on organic and on brand collaborations. Maybe, for example, the influencer simply doesn’t put as much effort in with brand work,” he explained. Create a more positive brand sentiment?

Instagram 120
article thumbnail

How to tell a story through Instagram

Axia PR

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling.

Instagram 120