Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility.

YouTube 98

YouTube Brand Branding How To 98

Cision

JULY 25, 2015

A recent bug gave some Instagram accounts as many as 100,000 new followers. While the issue has been resolved, it has left many businesses wondering how they can build such an impressive increase in followers. Check out these six ideas to organically grow your brand’s following: 1. Remember, Instagram is all about storytelling.

Instagram 120

Instagram Storytelling Examples Creativity 120

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Contently - Strategy

JULY 21, 2021

” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. Most brand personas fall short because they don’t help you develop empathy for the audience. How to find your muse. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Video trends for 2023. And it should move them emotionally.

Video 162

Video Film Social Media Facebook 162

ReimaginePR

JULY 25, 2016

Instagram boasts 400 million users; Twitter comes in at 320 million. Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory. Rather than taking this route, I’m going to show you how to use social media effectively for your business.

Social Media 120

Social Media Technology Pinterest How To 120

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. you may wonder. Click Here. Start Here.

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eBook How To Writing Community 219

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. percent engagement per post compared to.07 Hashtags.

Instagram 158

Instagram Publicity How To Social Media 158

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

Video 118

Video Social Media Media YouTube 118

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 112

Brand Branding Instagram Storytelling 112

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. Have fun with product how-tos.

Storytelling 40

Storytelling Brand Branding Journalism 40

Prohibition

NOVEMBER 17, 2023

Try to establish visual consistency Branding and visual consistency are key to increased awareness and brand salience. According to HubSpot, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding.

Social Media 62

Social Media Media B2C Instagram 62

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. This work is critical to building a strong brand with a consistent message.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

NOVEMBER 16, 2022

First how can “social media” AND “social media marketing” be skills? Similarly, “Instagram” and “Facebook” are not social media skills. Yes, social media pros do need to understand how to manage social ad campaigns. It takes time to build a brand, a voice, etc.

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Social Media Media Analytics Data 174

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Instagram’s Collaborator Tool can help you reach new audiences by leveraging the impression power of both brands.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Cision

MAY 10, 2016

Storytelling has changed. Your audience is accessing your brand story in new and different ways, and if you aren’t reaching them in the right way, they aren’t going to listen to you. Francis College, says transmedia storytelling is the path brands need to take. How can they overcome it? But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

5W PR

JUNE 7, 2021

Multimedia features and storytelling techniques can be used to create striking content. If it’s a beauty brand, it can send potential customers texts about beauty routines. If a company sells running shoes, it can send tips and tricks through texts on how to make shoes last longer. Relevant content. Alerts and reminders.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership.

Social Media 52

Social Media Corporate Communications Media 52

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Prohibition

DECEMBER 16, 2022

To mark National Espresso Day, Costa Coffee tapped into the trending TikTok and Instagram hack – dying white trainers in coffee. Starbucks launched an integrated campaign titled ‘Every Table has a Story’ in August which saw them position the brand as a ‘Third place’ where everyone and anyone is welcome to reset, work or connect.

Creativity 71

Creativity B2C Enterprise Examples 71

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. How did we activate? 5W brought both brand and product storytelling to life in the multi-room space in creative, socially-sticky ways in order to inspire and earn social play—i.e.

Instagram 74

Instagram Creativity Consumer Storytelling 74

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. But without any barriers to publication, how can you filter through the noise and find what matters most? Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence.

Social Media 227

Social Media Newspapers Reputation Community 227

wiredPRworks

APRIL 20, 2022

How real-time marketing and PR works. Storytelling success stories. Instagram [link]. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi on Instagram. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

The Resolution Blog

OCTOBER 15, 2019

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Key Takeaway?—?Think Key Takeaway?—?look

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

FEBRUARY 10, 2020

With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures. So, how can you make the most of your next video campaign to ensure it reaches it’s full potential?

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Video YouTube Social Media Storytelling 62

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. To stay relevant in a very distracted world, you can’t get too caught up on the next bright and shiny object like Snapchat or Instagram.

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Employee Storytelling Content Marketing Leadership 120

Communications Conversations

AUGUST 18, 2015

How platforms like Snapchat and Instagram have shrunk the news feed even more, and how PR folks can use that to their advantage. Instagram Zero in 2016? Instagram Zero isn’t far away folks. Lesson: Be patient and experiment slowly, brands. I focused on 9 digital trends: The Bite-Sized News Feed.

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Trends Storytelling Instagram Content Marketing 60

Ishmael's Corner

NOVEMBER 18, 2014

If someone could ever figure out how to roll back your Twitter start date like an odometer on a used car ready for Craig’s List, I’m guessing there are a few politicians who would buy such a service. Taking a look at Instagram …. Instagram looks like a wash with neither politician emphasizing the social media tool.

Instagram 94

Instagram Mobile Social Media Construction 94

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. The brand purpose craze.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

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Publicity Social Media Television Measurement 167

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202