The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 90

Storytelling Brand Branding Consumer 90

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

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Consumer Brand Branding Agriculture 88

The Resolution Blog

JULY 30, 2019

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye…. brands can hijack existing campaigns. Takeaways Instagram was born to share images. This shows that?—?when

Instagram 120

Instagram Examples Brand Branding 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. The secret of Threads’ fast growth was its integration with Instagram, which made onboarding seamless for users.

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B2B How To Instagram Reddit 170

Axia PR

JANUARY 8, 2023

The step-by-step guide to creating Instagram Reels for your company. Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Instagram Reels are short video clips that emulate the layout of TikTok, a very popular social media platform.

Instagram 62

Instagram How To Viral Social Media 62

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook.

Brand 92

Brand Branding Instagram Video 92

The Resolution Blog

SEPTEMBER 2, 2019

We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? both on organic and on brand collaborations. Maybe, for example, the influencer simply doesn’t put as much effort in with brand work,” he explained. Create a more positive brand sentiment?

Instagram 120

Instagram Measurement How To Tools 120

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Twitter, LinkedIn, or Pinterest?

Instagram 120

Instagram How To Guidelines Facebook 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

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Brand Branding How To Storytelling 136

5W PR

SEPTEMBER 29, 2022

Social media plays a very important role in elevating the popularity of skincare brands. For a skincare product to gain followers on Instagram, constant effort and good content are very important. Poorly constructed accounts will not help a business to enhance its presence on Instagram. Consistency in Branding.

Instagram 88

Instagram Marketing Construction Video 88

Axia PR

JULY 17, 2020

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling.

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Instagram How To Storytelling Facebook 120

Cision

JULY 16, 2015

If you do a search for “Instagram best practices” or “Instagram tips,” you’ll be served a slew of results as well as ideas. Are trends like Throwback Thursday advantageous to your brand? Are trends like Throwback Thursday advantageous to your brand? Want expert advice on how to use Instagram? But maybe not.

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Instagram Brand Branding Pinterest 120

Shift Communications

MARCH 17, 2022

Those essential tactics aside, our digital and social specialists analyzed major social media trends and changes and added firsthand intel on what’s performing on each network — insights to inform how these channels function as a part of an overall marketing strategy. In our first blog in the series, we dive into Facebook and Instagram.

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Instagram Social Media Facebook Trends 164

NewsWhip

DECEMBER 7, 2023

In his statement, Cornell mentioned that customers would not “miss a beat of their Black Friday week shopping” even though stores would be closed on Thanksgiving, but it was Black Friday that unfortunately brought forth some negative attention for the brand, after a week of particularly positive coverage.

Brand 78

Brand Branding Retail Viral 78

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? From the early 2000s, to 2023 and back again.

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How To Consumer Social Media Community 195

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account? Why haven’t more brands made use of Instagram?

Instagram 120

Instagram Brand Branding Social Media 120

Deirdre Breakenridge

NOVEMBER 6, 2017

I found bloggers primarily through Instagram. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. I had this fantasy in my head that I would create Instagram, Pinterest and Twitter accounts and people would magically find me and flock to my blog.

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Fashion Blogging Brand Branding 0

Prohibition

JULY 7, 2023

This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. Instagram threads The biggest update for July is of course Instagram Threads! You log in using your Instagram account, so there’s no need to create a new profile. This is a new text-based app set to rival Twitter.

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Instagram Social Media Media LinkedIn 62

NewsWhip

FEBRUARY 28, 2022

But even those who rose to fame on the app are not staying put, they’re diversifying and expanding their brand. And what does that mean for brands? . We looked at different influencers on TikTok to see how they use the app, and what can be said from their engagement on other social platforms. . Dixie D’Amelio .

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Banking Brand Branding Instagram 97

5W PR

NOVEMBER 27, 2023

From social media platforms like Instagram and X to newer players like TikTok, hashtags play a vital role in content discovery and engagement. If a company wants to enhance the visibility of its campaign and connect with a broader audience, it’s essential to understand how to use hashtags effectively. Why use hashtags?

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How To Instagram Trends Video 78

Cision

NOVEMBER 14, 2016

– Josh Constine, comparing Instagram Stories and Snapchat for TechCrunch. A few months ago Instagram released its new feature, “Instagram Stories.” By their own admission, Instagram Stories is a derivative of Snapchat Stories (which were introduced three years prior to IG’s version ).

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Instagram How To Film Resources 120

The Resolution Blog

JULY 8, 2019

“Have you ever had to put a report together based on the performance of your brand or client’s Instagram posts? Let’s call it ‘owned Instagram data’. How easy do you find this without incorporating a third-party app to show, list and sort your posts by reach or engagement? Instagram Insights? Instagram Insights?—?why

Instagram 120

Instagram Mobile Analytics Data 120

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility.

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YouTube Brand Branding How To 98

NewsWhip

MAY 12, 2023

April was a month of controversy for some brands, and it came thanks to some conservative backlash to influencer partnerships. Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to respond to crises.

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Brand Branding Instagram Airlines 78

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode.

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Crisis Viral Brand Branding 176

Cision

AUGUST 3, 2015

Instagram isn’t just for “the kids” anymore. So what do you need to do to take advantage of Instagram’s full potential? At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers.

Instagram 120

Instagram How To Trends Social Media 120

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Instagram is fun. What attracted them to your brand?

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Instagram How To Trends Storytelling 120

Critical Mention

JANUARY 29, 2021

But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. An engaged audience helps increase brand awareness and potential sales.

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Brand Branding How To Radio 135

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app.

Brand 118

Brand Branding Video Social Media 118

Cision

DECEMBER 23, 2015

Here is how Sanders did it and what your brand can learn from it. This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. Methodology.

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Reddit Brand Branding How To 120

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. Instagram is a similar, but a different beast to tackle.

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Brand Branding Pinterest Instagram 229

5W PR

MARCH 27, 2024

They work together to create a compelling brand story in today’s digital age. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Brands should know what captures their attention, what challenges they face, and what kind of content they engage with.

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Publicity Strategy How To Marketing 78

Shift Communications

JANUARY 25, 2023

Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. And some are using the brand narrative in adverse ways.

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Strategy Brand Branding How To 78

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

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Instagram Case Study Brand Branding 146

PReview: A Blog by NewsVoir

MARCH 22, 2023

Do you also feel the urge to become an Instagram Influencer? Every time you see a successful influencer in your Insta feed, you must have thought about how to become that one. Read the article till the end, to know the hacks of becoming a social media influencer.

Instagram 90

Instagram Social Media Blogging Marketing 90

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Most brands would publish press releases and other online content and rely on hunches to measure the results.

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Trends Brand Branding Analytics 86

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

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Instagram How To Mobile Community 109