Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

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Social Media Video Marketing Media 118

PR Fuel

AUGUST 13, 2023

Social media is a must for businesses of all sizes. Platforms like Instagram and Facebook connect consumers with new companies, drive website traffic, and provide endless branding opportunities. If you’re not used to creating social media. Read More

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Social Media Media Instagram How To 75

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

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Social Media How To Insurance Insurance 233

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? From the early 2000s, to 2023 and back again.

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How To Consumer Social Media Community 195

Prohibition

MARCH 22, 2023

Amid Brexit (yes, it’s back), Twitter chaos and TikTok’s algorithm changes – there’s lots to keep up on in the world of social media – take a look at our round-up of updates below! Instagram’s live shop closes Instagram have recently removed the ability to tag products during live broadcasts.

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Instagram Social Media Twitter Privacy 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. billion people were using social media globally.

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Social Media Media Mobile SEO 87

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Read: Social Customer Care: Three Steps to Best-in-Class Results. In a recent survey on 2500+ micro-influencers, 60% believed that Instagram is the best platform for engagement. Twitter, LinkedIn, or Pinterest?

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Instagram How To Guidelines Facebook 120

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! TikTok dominates news.

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Instagram LinkedIn Social Media Media 62

5W PR

SEPTEMBER 29, 2022

Social media plays a very important role in elevating the popularity of skincare brands. For a skincare product to gain followers on Instagram, constant effort and good content are very important. Poorly constructed accounts will not help a business to enhance its presence on Instagram. Consistency in Branding.

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Instagram Marketing Construction Video 88

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On Instagram, a grid video can be 60 seconds long. Instagram Live.

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Video Social Media Instagram Facebook 149

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

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Video Social Media Media YouTube 118

Prohibition

MARCH 2, 2023

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! Get in contact today to find out how we could help you. Read about this and more in our latest round-up below.

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5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

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Social Media Media Education Survey 88

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Begin by brainstorming ideas and concepts that align with what your audience wants to be seeing online. Additionally, consider the length of your videos.

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Video Social Media Instagram Media 62

The Resolution Blog

JULY 8, 2019

“Have you ever had to put a report together based on the performance of your brand or client’s Instagram posts? Let’s call it ‘owned Instagram data’. How easy do you find this without incorporating a third-party app to show, list and sort your posts by reach or engagement? Instagram Insights? Instagram Insights?—?why

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Instagram Mobile Analytics Data 120

Axia PR

JULY 17, 2020

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter. If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling.

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Instagram How To Storytelling Facebook 120

PReview: A Blog by NewsVoir

MARCH 22, 2023

Do you also feel the urge to become an Instagram Influencer? Every time you see a successful influencer in your Insta feed, you must have thought about how to become that one. Read the article till the end, to know the hacks of becoming a social media influencer.

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Instagram Social Media Blogging Marketing 90

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

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Consumer Brand Branding Agriculture 88

Solo PR Pro

MAY 7, 2024

Public Relations professionals know the power of cultivating a strong brand. Yet, we often push our own brand building to the bottom of our priority list. As a solo PR pro, personal branding is a vital component of your business strategy. Define Your Brand Identify what you want to be known for.

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Brand Branding Reputation Ethics 78

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

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Brand Branding How To Analytics 78

Prohibition

JUNE 20, 2023

We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Here we’ve rounded up the top changes and updates to have on your radar when planning your next social media campaign. Get in contact today to find out how we could help you.

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Social Media Media Instagram B2C 62

Cision

AUGUST 13, 2015

With an engagement rate 15 times that of Facebook , Instagram is a necessity in social media marketing strategies. Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Instagram is fun. Set the Tone.

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Instagram How To Trends Storytelling 120

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Companies can build trust, loyalty, and brand awareness by interacting with customers and followers on various platforms. Companies can build a personal connection with the audience by engaging customers and followers on social media.

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Social Media Media Instagram Strategy 97

Prohibition

FEBRUARY 20, 2023

When it comes to setting up your social media ads, making sure that you’ve got the right targeting is crucial to ensure they deliver results. With so many options it can be hard to figure out which audience best suits your campaign and how to use the tools on Meta’s ads manager effectively.

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Social Media Advertising Advertising How To 62

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Media Lists and LinkedIn.

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Social Media Media Product Launch LinkedIn 130

Cision

AUGUST 3, 2015

Instagram isn’t just for “the kids” anymore. Your audience is there, which means you need to embrace this fast-growing social platform. So what do you need to do to take advantage of Instagram’s full potential? Want more strategies for using Instagram? Humanize your brand with your content. Share exclusive content.

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Instagram How To Trends Social Media 120

Prohibition

NOVEMBER 30, 2020

You’ve probably noticed Instagram’s latest addition to the platform; Reels. The feature has been around for a few months now and whilst influencer’s are uploading in their millions, we noticed not so many brands have found their feet. What are Instagram reels? It’s an opportunity to show off your creativity.

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Instagram Social Media Fashion Media 62

Agility PR Solutions

JUNE 21, 2020

Travelers have been hunkered down at home, forcing social media experts to pivot their strategy to resonate and keep connected with their audience. In fact, Facebook and Instagram have seen a 40 percent increase in usage during COVID-19—meaning now more than ever, brands need to be interacting with their audiences online.

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Social Media Strategy How To Travel 78

Prohibition

APRIL 21, 2021

The algorithms across all social media platforms can be tricky to figure out. Here’s our top five tips to help you beat the algorithm and increase your engagement on Instagram! Here’s our top five tips to help you beat the algorithm and increase your engagement on Instagram! Be proactive and engage with others.

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Instagram How To Trends Social Media 62

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account? Why haven’t more brands made use of Instagram?

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Instagram Brand Branding Social Media 120

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.

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Social Media How To Media Media Training 120

Cision

AUGUST 1, 2015

Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. With social media analytics , you’ll quickly discover what needs improvement. Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks.

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Instagram Measurement How To Analytics 120

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers.

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Instagram How To Mobile Community 109

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

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Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette.

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Brand Branding How To Storytelling 136

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But there’s another short-form video format taking social media by storm: Social Reels.

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Brand Branding Instagram Video 92

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

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Social Media Brand Branding Customer Service 52