Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Understanding your brand’s audience is the key and keeping up with the trends, interests, and desires of these target buyers is what will garnish success. How to do that?

How To 149

How To Social Media B2C Television 149

The Proactive Report

DECEMBER 26, 2022

Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Social media listening can provide invaluable insights when it comes to telling the story of your brand. Users on Facebook and Instagram spend half their time online watching videos.

Video 162

Video Film Social Media Facebook 162

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. However, they are not viewing less content.

Pitching 120

Pitching How To Instagram YouTube 120

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Buchanan PR

JUNE 30, 2023

In the build up to the birthday celebration, McDonald’s changed its social branding to completely embrace Grimace. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. This has effectively turned customers into free brand advocates.

Viral 72

Viral Trends Social Media Creativity 72

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 61

Social Media Video Viral Brand 61

Karen Freberg

JANUARY 15, 2020

I decided there was something that 1) was trending that was to be addressed in class and 2) a tactic I needed to figure out how to apply and execute in my two social media classes. I am talking about the new trend we are seeing on Instagram Stories related to the random filter generators. What tactic am I talking about?

Social Media 55

Social Media How To Instagram Media 55

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This is just one of the many latest TikTok trends changing the world of search marketing for brands. What does it mean for SEO and marketers?

Trends 62

Trends SEO Viral Social Media 62

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. How to avoid plagiarizing content.

Social Media 73

Social Media Ethics Trends Viral 73

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Performance Metrics. Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

MARCH 31, 2023

From Instagram and TikTok, there are so many ways to elevate your brands awareness and image by working with the right influencers and reaching their engaged audience. After becoming the undisputed TikTok king of Roast potatoes he has been showing how to cook hearty and comforting dishes. jimlad83 Replying to @Logan.s

Social Media 62

Social Media Instagram Film Viral 62

Ishmael's Corner

NOVEMBER 18, 2014

If someone could ever figure out how to roll back your Twitter start date like an odometer on a used car ready for Craig’s List, I’m guessing there are a few politicians who would buy such a service. Taking a look at Instagram …. Instagram looks like a wash with neither politician emphasizing the social media tool.

Instagram 94

Instagram Mobile Social Media Construction 94

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. The brand purpose craze.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And because they use your product or service (as opposed to marketing and selling it, which is your role), they may have better ideas about how to use it. Here’s an example.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

prTini

SEPTEMBER 5, 2014

Want to Go Viral? Instagram: How the Must-Have App Became the World’s Camera Filter. Brand Anonymity is Dead: Meet Community Manager 2.0. How to Leverage a Personal Touch to Enhance Customer Service (client). Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. S ign up today !

Media Relations 49

Media Relations Case Study Viral Instagram 49

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Every product can’t go viral or generate a lot of word-of-mouth buzz. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. For instance, brands leverage organic social to: develop their style and tone of voice.

Advertising 62

Advertising Advertising Social Media Strategy 62

Beyond PR

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And because they use your product or service (as opposed to marketing and selling it, which is your role), they may have better ideas about how to use it. Here’s an example.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Stephen Waddington

JULY 17, 2018

But how do PR teams go about the task of tracking down, developing and sharing these genuine stories? At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. You won’t unearth the best quotes and story leads with a quick search of Twitter or Instagram. #8

Storytelling 60

Storytelling Local Community Case Study 60

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The Inside Story on How to Spy on Competitors (& Innovators). Twitter: How many followers do they have? How many retweets do they get? ” Instagram: How many followers do they have? Define goals.

How To 198

How To Real Estate Web Case Study 198

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. Stick around with us for part two.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. At the moment, Instagram Stories is the most popular channel, as millions of people browse them on a daily basis. Why is Instagram Stories Feature Important? 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58. Choosing how to distribute social media campaigns | 22:59-23:51.

Trends 78

Trends Brand Branding Reddit 78

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. Food and drink brands are one of the sectors that seem to real nail video content marketing. In fact, almost all of their social posts on Instagram are video. To effectively capture this kind of content (i.e.

Video 62

Video Sports Brand Branding 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Brands are using influencers and other engagement tools to connect with consumers on a more personal level.

Media 100

Media Print Radio Consumer 100

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Crafting a compelling narrative involves understanding not just what you want to say, but how your audience will perceive it. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

PRSay

MARCH 11, 2019

“Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The Inside Story on How to Spy on Competitors (& Innovators). Twitter: How many followers do they have? How many retweets do they get? Instagram: How many followers do they have? How active are they?

Real Estate 57

Real Estate How To Web Case Study 57

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Social is branding, but unlike traditional advertising—it’s more human. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Karen Freberg

FEBRUARY 2, 2020

Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. They flew in Seth, who oversees the popular IG account Dude with Sign to the Super Bowl , and were able to get some attention from what he shared with his community on Instagram. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. How about 'Fearless Girl' sparking a 15x increase in calls from potential institutional investors and an estimated $7.4 How to Measure an Event Campaign. How to measure an event campaign?”

Marketing 76

Marketing Consumer Measurement Viral 76