Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. Especially when you’re talking about marketing and digital PR. It seems like brands are already connecting the dots in terms of budget. VISUAL REAL ESTATE. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Rock the Status Quo

MARCH 19, 2015

It carries the same theme of the peacock and our slogan, “we make brands more vibrant and visible online” – but with the help of my graphic designer, it will embody those ideas more beautifully than ever before. Isn’t that what a brand is all about – helping your business stick in the mind of your audience?

Reputation 100

Reputation Brand Branding YouTube 100

Rock the Status Quo

SEPTEMBER 22, 2014

At three credits for a low-res image suitable for blogging, it was my go-to resource for stock photography. Digital PR Blogging content marketing Social Media' Until last week, I was a staunch supporter of iStockPhoto.com. Depending on how many credits I purchased at a time, it would run from $1.59 Not too bad. Picky, picky.)

Pinterest 202

Pinterest Content Marketing Resources Software 202

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. How: Setting up DMARC can be tricky, but several resources can help you with this. TL:DR Summary Don’t have time for the full article?

Google 134

Google Guidelines SEO Reputation 134

Buzzstream

JANUARY 24, 2024

Although there is some overlap here, we can categorize link insertion into three buckets: within an article, within a list or roundup post, and within a resource list. Lastly, a resource list link insertion, where you recommend adding a link to an existing list. Thanks for putting together such an excellent resource for [Topic users].

SEO 62

SEO How To Resources Pitching 62

Lauri Pehar Borsh

JULY 31, 2019

Nearly one half of all organizations are unprepared to handle a PR crisis, which is especially scary considering the lasting impact a poorly handled response can have on a brand’s reputation. This guide is a helpful resource that highlights all the best tips for what to do, and what not to do, in the middle […].

Crisis 60

Crisis Resources Digital PR Reputation 60

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. And you can do that. Follow me on Twitter.

Facebook 100

Facebook Video Privacy Digital PR 100

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources. Get more Digital PR Tips in your inbox every week. Connect on LinkedIn.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) Regular posts can build up very nice visibility for them, lending credibility and influence to the brand they represent. And it’s a GREAT example of today’s digital PR! Digital PR' One caveat – MAKE SURE it actually is their voice. Interview them and share THEIR opinions, not yours.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations.

Media 120

Media Viral Newspapers Digital PR 120

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” There are tools that can help you find the right influencers or you can find an outside resource who can do this for you. Get down and dirty.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. For questions or PR support, contact me via jerry@spinfactory.com.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

MARCH 1, 2024

Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Landis PR

FEBRUARY 5, 2024

The Power of PR for Startups: Unlocking Success and Visibility In the world of startups, public relations (PR) is not just a mere buzzword but an indispensable requirement. It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry.

Publicity 59

Publicity Privacy YouTube Analysis 59

The Proactive Report

JUNE 20, 2015

Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. Social media provides journalists a way to actively publicize their work that hasn’t previously been seen. Source PR Newswire. Yes, this takes time, effort and resources.

Twitter 100

Twitter Media Relations How To Media 100

Doctor Spin

MARCH 20, 2023

This wealth of interaction data is then used to create targeted content that resonates with customers, further enhancing the user experience and fostering brand loyalty. If a potential customer wants to contact your brand, don’t give them a robot. Many brands are likely to produce vast amounts of AI-generated content.

Corporate 52

Corporate eBook Tools Data 52

The Proactive Report

MARCH 29, 2016

Q2: How does a brand set goals for their content? Q3: The 3 biggest content challenges are: lack of resources, increase in content, maintaining quality. Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? What are the desired outcomes? Do you agree?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

Q2: How does a brand set goals for their content? Q3: The 3 biggest content challenges are: lack of resources, increase in content, maintaining quality. Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? What are the desired outcomes? Do you agree?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. A great way to give significant time back to the company is by leaning on a PR Agency. Influencers are a great resource for creating buzz across social.

Product Launch 59

Product Launch Agency Consumer Film 59

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. A great way to give significant time back to the company is by leaning on a PR Agency. Influencers are a great resource for creating buzz across social.

Product Launch 52

Product Launch Agency Consumer Film 52

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100

Waxing UnLyrical

AUGUST 4, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Emma Bostwick examines how your brand can take advantage of the rise of the digital coupon. Why: What is your take on Facebook’s digital photo offerings when sharing links? Kami Huyse introduces us to the new standard for digital analytics from Google.

Analytics 75

Analytics SEO Google Facebook 75

5W PR

DECEMBER 5, 2018

For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements. When companies can produce and share content that their connections want to see, they’ll be far more likely to engage with that material and become advocates for the brand.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Rock the Status Quo

SEPTEMBER 16, 2014

And, as the industry is realizing more and more that SEO still generates substantial traffic and revenue when compared to other digital tactics, I expect their revenue to soar. Their brand is revitalized, they are hard at work filling any gaps in services that we identified, and they are excited about their direction. Here’s Why.

Agency 164

Agency SEO Training Analysis 164

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Is it to increase your brand awareness? Question #5: Have I used all my resources to personalize this pitch? When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Build backlinks?

Pitching 87

Pitching Examples Social Media Trends 87

Solo PR Pro

APRIL 19, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Up until now, these were required for a successful Facebook lead generation campaign, limiting those businesses that may not have the time, expertise or resources to build custom landers for each initiative.

Facebook 40

Facebook Mobile Advertising Advertising 40

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Create a list for influencers, brand advocates and reporters (keep the lists separate.) Monitor their tweets.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254